Senior Helpers - Corporate
Job Title: Marketing Manager
Pay: $75K-$90K
Job Type: Full Time, Hybrid (Fully on-Site during training period)
Overview: This role reports directly to the VP of Marketing and collaborates closely with the Marketing team, the Chief Marketing Officer, Operations, and the Leadership Team, while also supporting franchise owners. The Marketing Manager role is responsible for supporting brand growth and local marketing success for new franchise owners and across a franchise system. This role serves as a key liaison between the corporate marketing team and franchise owners, helping translate national marketing strategies into effective local execution. The ideal candidate understands the balance between brand consistency and local market needs and thrives in a multi-unit, relationship-driven environment. This position requires a highly organized, service-oriented marketer who excels in account management and project management, has working knowledge across all major areas of marketing, and can confidently manage multiple franchisees, timelines, and priorities.
Key Responsibilities: Marketing Onboarding for New Locations
Own and manage the end-to-end marketing onboarding program for new franchisees
Serve as the primary marketing point of contact for new owners during launch and early growth
Guide franchisees through required marketing milestones, deliverables, and timelines
Train and educate franchisees on available marketing tools, programs, and resources Project & Program Management
Manage multiple franchise locations opening marketing tasks simultaneously, each with unique timelines and market needs
Coordinate internal teams, vendors, and partners to ensure marketing deliverables are completed on time
Track tasks, deadlines, and approvals to ensure smooth execution and accountability
Maintain clear documentation, workflows, and onboarding materials Marketing Strategy & Execution Support
Support franchisees across all major areas of marketing, including digital marketing, localSEO, paid media, social media, referral marketing, PR, and community outreach
Help franchisees understand and apply national marketing initiatives at the local level
Ensure marketing recommendations align with brand strategy and business objectives Brand Management
Ensure franchise compliance with brand standards, messaging, and visual identity
Review and approve local marketing materials as needed
Help franchisees understand how to customize marketing while maintaining brand integrity Reporting, Feedback & Optimization
Monitor program participation, progress, and early performance indicators
Gather franchisee feedback to continuously improve the onboarding experience
Identify trends and opportunities to enhance processes, resources, and communications
Project & Program Management
Manage multiple franchise locations opening marketing tasks simultaneously, each with unique timelines and market needs
Coordinate internal teams, vendors, and partners to ensure marketing deliverables are completed on time
Track tasks, deadlines, and approvals to ensure smooth execution and accountability
Maintain clear documentation, workflows, and onboarding materials
Marketing Strategy & Execution Support
Support franchisees across all major areas of marketing, including digital marketing, localSEO, paid media, social media, referral marketing, PR, and community outreach
Help franchisees understand and apply national marketing initiatives at the local level
Ensure marketing recommendations align with brand strategy and business objectives
Brand Management
Ensure franchise compliance with brand standards, messaging, and visual identity
Review and approve local marketing materials as needed
Help franchisees understand how to customize marketing while maintaining brand integrity
Reporting, Feedback & Organization
Monitor program participation, progress, and early performance indicators
Gather franchisee feedback to continuously improve the onboarding experience
Identify trends and opportunities to enhance processes, resources, and communications
Qualifications: Education & Experience
Bachelor’s degree in Marketing, Communications, Business, or related field
5–8 years of marketing experience, preferably in franchising, multi-location, or service-based businesses
Extremely strong project or account management and organizational skills
Excellent written and verbal communication skills
Ability to work cross-functionally with internal teams and franchise owners
Comfortable balancing strategic thinking with hands-on execution
Proven ability to multitask and prioritize in a fast-paced environment
Customer-service mindset with a proactive, solutions-oriented approach
Experience supporting franchisees or multi-unit business is strongly preferred
Familiarity with both digital and conventional local marketing tactics (digital, social, referral, community-based marketing)
Experience working with agencies and outside vendor partners
Skills & Competencies
Project & Task Management: Monday.com or Asana
Marketing Automation & Email Platforms: HubSpot, Mailchimp, ActiveCampaign, ConstantContact
Analytics & SEO: Google Analytics, SEMRush
Social Management: Hootsuite, Sprout Social, Soci, Meta Business Suite
Creative Tools: Canva Pro, Adobe Creative Cloud
Excellent Total Compensation Package Consisting Of:
Competitive pay (Base & Bonus)
Medical, Dental, Vision insurance with a generous percentage paid by the company
Company paid Life Insurance, AD&D, and Short-Term Disability
Employee Assistance Plan
Voluntary long-term disability
401k with excellent matching
PTO, Personal Days, Pd. Birthday, Pd. Holidays
Monthly reimbursement for gym membership
About Senior Helpers
Senior Helpers is a premier provider of in-home senior care services. Founded in 2002 with a vision to help seniors who wish to remain in their homes despite age-related illnesses and mobility challenges, Senior Helpers has over 350 franchises across the country that have cared for tens of thousands of seniors with a pledge to “provide care and comfort at a moment’s notice.”
Our franchising support team offers fantastic franchise opportunities and support to business owners across the country. In addition, the company has corporately owned and operated locations. Services provided in the in-home care model range from specialized care for those with diseases, such as dementia, Alzheimer’s and Parkinson’s, to personal and companion care to help individuals looking for a little assistance with daily activities.
The company is proud to be named the first national in-home care provider to receive certification as a Great Place to Work for consecutive years since 2019.
In addition, in 2025 Senior Helpers was ranked #1 in Entrepreneur’s Franchise 500 Ranking and appointed to the Healthcare Leadership Council—an exclusive alliance of leading healthcare companies from all health sectors committed to advancing the American healthcare system. Learn more by visiting http://www.seniorhelpers.com.
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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Pay: $75K-$90K
Job Type: Full Time, Hybrid (Fully on-Site during training period)
Overview: This role reports directly to the VP of Marketing and collaborates closely with the Marketing team, the Chief Marketing Officer, Operations, and the Leadership Team, while also supporting franchise owners. The Marketing Manager role is responsible for supporting brand growth and local marketing success for new franchise owners and across a franchise system. This role serves as a key liaison between the corporate marketing team and franchise owners, helping translate national marketing strategies into effective local execution. The ideal candidate understands the balance between brand consistency and local market needs and thrives in a multi-unit, relationship-driven environment. This position requires a highly organized, service-oriented marketer who excels in account management and project management, has working knowledge across all major areas of marketing, and can confidently manage multiple franchisees, timelines, and priorities.
Key Responsibilities: Marketing Onboarding for New Locations
Own and manage the end-to-end marketing onboarding program for new franchisees
Serve as the primary marketing point of contact for new owners during launch and early growth
Guide franchisees through required marketing milestones, deliverables, and timelines
Train and educate franchisees on available marketing tools, programs, and resources Project & Program Management
Manage multiple franchise locations opening marketing tasks simultaneously, each with unique timelines and market needs
Coordinate internal teams, vendors, and partners to ensure marketing deliverables are completed on time
Track tasks, deadlines, and approvals to ensure smooth execution and accountability
Maintain clear documentation, workflows, and onboarding materials Marketing Strategy & Execution Support
Support franchisees across all major areas of marketing, including digital marketing, localSEO, paid media, social media, referral marketing, PR, and community outreach
Help franchisees understand and apply national marketing initiatives at the local level
Ensure marketing recommendations align with brand strategy and business objectives Brand Management
Ensure franchise compliance with brand standards, messaging, and visual identity
Review and approve local marketing materials as needed
Help franchisees understand how to customize marketing while maintaining brand integrity Reporting, Feedback & Optimization
Monitor program participation, progress, and early performance indicators
Gather franchisee feedback to continuously improve the onboarding experience
Identify trends and opportunities to enhance processes, resources, and communications
Project & Program Management
Manage multiple franchise locations opening marketing tasks simultaneously, each with unique timelines and market needs
Coordinate internal teams, vendors, and partners to ensure marketing deliverables are completed on time
Track tasks, deadlines, and approvals to ensure smooth execution and accountability
Maintain clear documentation, workflows, and onboarding materials
Marketing Strategy & Execution Support
Support franchisees across all major areas of marketing, including digital marketing, localSEO, paid media, social media, referral marketing, PR, and community outreach
Help franchisees understand and apply national marketing initiatives at the local level
Ensure marketing recommendations align with brand strategy and business objectives
Brand Management
Ensure franchise compliance with brand standards, messaging, and visual identity
Review and approve local marketing materials as needed
Help franchisees understand how to customize marketing while maintaining brand integrity
Reporting, Feedback & Organization
Monitor program participation, progress, and early performance indicators
Gather franchisee feedback to continuously improve the onboarding experience
Identify trends and opportunities to enhance processes, resources, and communications
Qualifications: Education & Experience
Bachelor’s degree in Marketing, Communications, Business, or related field
5–8 years of marketing experience, preferably in franchising, multi-location, or service-based businesses
Extremely strong project or account management and organizational skills
Excellent written and verbal communication skills
Ability to work cross-functionally with internal teams and franchise owners
Comfortable balancing strategic thinking with hands-on execution
Proven ability to multitask and prioritize in a fast-paced environment
Customer-service mindset with a proactive, solutions-oriented approach
Experience supporting franchisees or multi-unit business is strongly preferred
Familiarity with both digital and conventional local marketing tactics (digital, social, referral, community-based marketing)
Experience working with agencies and outside vendor partners
Skills & Competencies
Project & Task Management: Monday.com or Asana
Marketing Automation & Email Platforms: HubSpot, Mailchimp, ActiveCampaign, ConstantContact
Analytics & SEO: Google Analytics, SEMRush
Social Management: Hootsuite, Sprout Social, Soci, Meta Business Suite
Creative Tools: Canva Pro, Adobe Creative Cloud
Excellent Total Compensation Package Consisting Of:
Competitive pay (Base & Bonus)
Medical, Dental, Vision insurance with a generous percentage paid by the company
Company paid Life Insurance, AD&D, and Short-Term Disability
Employee Assistance Plan
Voluntary long-term disability
401k with excellent matching
PTO, Personal Days, Pd. Birthday, Pd. Holidays
Monthly reimbursement for gym membership
About Senior Helpers
Senior Helpers is a premier provider of in-home senior care services. Founded in 2002 with a vision to help seniors who wish to remain in their homes despite age-related illnesses and mobility challenges, Senior Helpers has over 350 franchises across the country that have cared for tens of thousands of seniors with a pledge to “provide care and comfort at a moment’s notice.”
Our franchising support team offers fantastic franchise opportunities and support to business owners across the country. In addition, the company has corporately owned and operated locations. Services provided in the in-home care model range from specialized care for those with diseases, such as dementia, Alzheimer’s and Parkinson’s, to personal and companion care to help individuals looking for a little assistance with daily activities.
The company is proud to be named the first national in-home care provider to receive certification as a Great Place to Work for consecutive years since 2019.
In addition, in 2025 Senior Helpers was ranked #1 in Entrepreneur’s Franchise 500 Ranking and appointed to the Healthcare Leadership Council—an exclusive alliance of leading healthcare companies from all health sectors committed to advancing the American healthcare system. Learn more by visiting http://www.seniorhelpers.com.
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
#J-18808-Ljbffr