Jobsultant Solutions
Remote Subscription Marketing Manager
Jobsultant Solutions, Houston, Texas, United States, 77246
About the job Remote Subscription Marketing Manager
Key Responsibilities
Deliver and work cross-functionally with marketing operations to launch loyalty initiatives and campaigns across email, push notifications, site, app, social, and other channels and devices, as relevant Implement and set up landing pages, banners, and in-app messaging using content symphony Develop campaign briefs and partner with the creative team to create assets; oversee timelines from development to execution QA all customer journeys before approval Track awards and redemptions associated with the loyalty program Work with promo team to implement DXGY functionality for monthly challenges Manage legal and content team approvals from end to end Evaluate end-to-end customer experience across multiple channels (web, social, and strategic partners) and turn learnings into actionable next steps Qualifications
3+ years of work experience in digital marketing Retention marketing experience in lifecycle/loyalty programs, segmentation, and automation strategy. Subscription business model and/or retail organization experience a plus. Experience with loyalty initiatives and programs is a plus Strong ability to assess competing priorities and multi-task Ability to quickly learn and navigate several internal processes, procedures, as well as data and content management system Proven ability in synthesizing and interpreting data and customer insights into successful marketing strategies. Strong strategy and analytics skills, with an advanced understanding of success metrics Excellent verbal and written communication and presentation skills, plus the ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level
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Key Responsibilities
Deliver and work cross-functionally with marketing operations to launch loyalty initiatives and campaigns across email, push notifications, site, app, social, and other channels and devices, as relevant Implement and set up landing pages, banners, and in-app messaging using content symphony Develop campaign briefs and partner with the creative team to create assets; oversee timelines from development to execution QA all customer journeys before approval Track awards and redemptions associated with the loyalty program Work with promo team to implement DXGY functionality for monthly challenges Manage legal and content team approvals from end to end Evaluate end-to-end customer experience across multiple channels (web, social, and strategic partners) and turn learnings into actionable next steps Qualifications
3+ years of work experience in digital marketing Retention marketing experience in lifecycle/loyalty programs, segmentation, and automation strategy. Subscription business model and/or retail organization experience a plus. Experience with loyalty initiatives and programs is a plus Strong ability to assess competing priorities and multi-task Ability to quickly learn and navigate several internal processes, procedures, as well as data and content management system Proven ability in synthesizing and interpreting data and customer insights into successful marketing strategies. Strong strategy and analytics skills, with an advanced understanding of success metrics Excellent verbal and written communication and presentation skills, plus the ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level
#J-18808-Ljbffr