Solomon Page
We are hiring a Senior Marketing Experimentation Specialist to join a top entertainment company in NYC.
Pay Rate: $57/HR - $67/HR Location: Hybrid, NYC (Monday – Thursday onsite, Friday remote) Duration: 9 months
Responsibilities
Develop robust test plans (A/B, multivariate, geotests, incrementality studies, lift tests) to evaluate media tactics, creative, audience segments, and bidding strategies.
Collaborate with channel managers (social, search, display, video, programmatic) to implement tests, ensure flawless QA, and proactively adjust tactics based on early performance indicators.
Synthesize results into clear business narratives, translating statistical findings into actionable recommendations for budget allocation and campaign strategy.
Maintain a prioritized testing roadmap to explore emerging platforms, AI/ML bidding, value-based strategies, and automation opportunities.
Partner with analytics, strategy, and planning teams to ensure test designs align with business goals and measurement frameworks.
Create best practice documentation and present learnings to leadership, influencing future investment and audience strategy.
Required Qualifications
3+ years in paid media or growth experimentation (agency, in-house, or platform).
Strong understanding of testing methodologies (incrementality, causal inference, geosplit), platform reporting (Meta, Google, TikTok, YouTube, DSPs), and analytics tools (GA, SQL, Excel/Sheets).
Comfortable with statistical significance, confidence intervals, and interpreting complex data sets.
Exceptional ability to distill technical concepts into concise, executive-ready insights.
Proven track record working across teams to execute high-impact tests at scale.
Benefits Solomon Page offers a comprehensive benefit program for hourly employees, including medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers.
If you meet the required qualifications and are interested in this role, please apply today.
Opportunity Awaits.
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Pay Rate: $57/HR - $67/HR Location: Hybrid, NYC (Monday – Thursday onsite, Friday remote) Duration: 9 months
Responsibilities
Develop robust test plans (A/B, multivariate, geotests, incrementality studies, lift tests) to evaluate media tactics, creative, audience segments, and bidding strategies.
Collaborate with channel managers (social, search, display, video, programmatic) to implement tests, ensure flawless QA, and proactively adjust tactics based on early performance indicators.
Synthesize results into clear business narratives, translating statistical findings into actionable recommendations for budget allocation and campaign strategy.
Maintain a prioritized testing roadmap to explore emerging platforms, AI/ML bidding, value-based strategies, and automation opportunities.
Partner with analytics, strategy, and planning teams to ensure test designs align with business goals and measurement frameworks.
Create best practice documentation and present learnings to leadership, influencing future investment and audience strategy.
Required Qualifications
3+ years in paid media or growth experimentation (agency, in-house, or platform).
Strong understanding of testing methodologies (incrementality, causal inference, geosplit), platform reporting (Meta, Google, TikTok, YouTube, DSPs), and analytics tools (GA, SQL, Excel/Sheets).
Comfortable with statistical significance, confidence intervals, and interpreting complex data sets.
Exceptional ability to distill technical concepts into concise, executive-ready insights.
Proven track record working across teams to execute high-impact tests at scale.
Benefits Solomon Page offers a comprehensive benefit program for hourly employees, including medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers.
If you meet the required qualifications and are interested in this role, please apply today.
Opportunity Awaits.
#J-18808-Ljbffr