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Milani Cosmetics

Influencer Marketing Manager

Milani Cosmetics, Culver City, California, United States, 90232

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Milani Cosmetics, a Los Angeles-based market leading color cosmetics brand, was founded over 20 years ago, with the passionate belief that everyone should have the opportunity to own and enjoy luxury beauty. To this day, Milani continues to innovate for and with its diverse community and relentlessly tests the limits of what’s available at affordable prices. Milani delivers high‑end yet accessible luxury while championing inclusivity, self‑expression, and exceptionalism in makeup.

Milani Cosmetics is seeking a strategic, creative, and relationship‑driven

Influencer Marketing Manager

to lead our creator marketing efforts. This role is responsible for building Milani’s creator ecosystem from strategy through execution which is all managed fully in‑house. This position plays a critical role in shaping brand perception, driving cultural relevance, and fostering long‑term relationships with creators, editors, and industry partners. The ideal candidate has deep experience in beauty, a strong understanding of social platforms, and a proven ability to manage agencies, creators, and cross‑functional stakeholders.

Responsibilities: Creator (Influencer) Marketing

Own and execute Milani’s end‑to‑end creator marketing strategy, with all creator programming managed fully in‑house

Build and manage creator relationships, cultivating a strong, engaged community of creator brand advocates

Identify, recruit, contract, and manage paid creator partnerships across tiers (micro to macro), ensuring strong brand alignment and performance

Develop creator briefs, content guidelines, timelines, and KPIs aligned with brand and campaign objectives

Oversee product seeding, gifting strategies, and ongoing creator relationship management

Plan and execute events, dinners, and experiences designed to build long‑term relationships with creators and editors

Track performance, analyze results, and optimize creator strategy based on insights and learnings

Partner cross‑functionally with Brand, PR, Product Marketing, and Sales/E‑commerce teams to ensure creator efforts support broader business goals

PR Agency & Editorial Relationship Management

Serve as the primary internal lead for Milani’s PR agency, managing scope, deliverables, timelines, and performance

Collaborate with the PR agency to align creator, editorial, and earned media strategies

Cross-Functional Collaboration & Leadership

Act as a key thought partner for brand storytelling across creator, social, and PR channels

Own overall budget management across creator marketing, PR agency support, and events

Manage and develop one direct report, providing coaching, feedback, and growth opportunities

Stay current on platform trends, creator landscape shifts, and beauty culture to proactively inform strategy

Manage external partners with clarity, accountability, and strong relationship‑building skills

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or a related field

Minimum 5 years of professional experience across creator/influencer marketing and PR

Direct experience in beauty or an adjacent category (fashion, lifestyle, wellness, etc.)

Proven experience managing creators, agencies, and external partners

Hands‑on experience with influencer management & measurement platforms such as Tribe, CreatorIQ, Upfluence, Grin, or similar tools

Strong understanding of major social platforms, content formats, and creator ecosystems

Experience planning and executing events for creators, editors, or industry partners

Highly organized with strong project management and communication skills

Strategic thinker with a hands‑on execution mindset

The Ideal Candidate Is:

A relationship‑builder who thrives in creator and media communities

A strategic marketer who can connect brand goals to cultural moments

A collaborative partner who can influence without direct authority

A detail‑oriented operator who can manage multiple workstreams at once

Benefits

Health Care Plan (Medical, Dental & Vision)

Retirement Plan (401k w/ Company Match)

Life Insurance (Basic, Voluntary & AD&D)

Generous Vacation Time Policy

Family Leave

Short Term & Long-Term Disability

Flexible Work Environment / Hybrid (Tuesday, Wednesday & Thursday required on site in Milani’s Culver City Office)

Dog‑Friendly HQ

Compensation The base salary range represents the low and high end of Milani’s salary range for this position. Salaries will vary depending on factors including, but not limited to location, education, skills, and experience. The base salary range for this role is $95,000.00 to $110,000.00.

EOE/M/F/Vet/Disability EOE/M/F/Vet/Disability

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