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Novig

CRM Lifecycle Manager

Novig, New York, New York, us, 10261

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At Novig, we have reimagined the sports betting landscape by building a sports prediction market. Our innovative platform allows users to engage in sports predictions without traditional gambling constraints. By leveraging the sweepstakes model, we ensure compliance with regulatory requirements while providing a unique, engaging, and profitable experience for our users. Our goal is to make sports prediction more accessible, fair, and enjoyable. Novig’s founders, Jacob and Kelechi, are recent Harvard grads with experience at Jane St & BoA who started Novig with the belief that a commission‑free P2P exchange model will replace the exploitative and unprofitable betting model of traditional sportsbooks. They themselves were sophisticated sports bettors who grew increasingly frustrated by the latency, discriminatory practices, monotony, and non‑profitability of the retail sports betting experience. As the regulatory landscape evolves in the United States, Novig is positioned to become a leading innovator with our unique focus on research and technology. About the Team

Our goal is to turn great product moments into long‑term user habits. This team sits at the intersection of product, trading, data, and brand, and owns how users experience Novig from their very first trade through long‑term loyalty. We focus on clarity, timing, and relevance - helping users understand markets, discover opportunities, and stay engaged as the platform evolves. You’re excited about this opportunity because you will…

Own the entire CRM lifecycle, from onboarding and activation to retention and re‑engagement Design and run multi‑channel campaigns across email, push, SMS, and in‑app messaging Use behavioral and transactional data to build smart segmentation, triggers, and automation Run experiments and A/B tests that directly impact retention, LTV, and engagement Shape newsletters and in‑app editorial surfaces that highlight markets, education, and platform updates Work closely with Product, Engineering, Trading, Design, and Brand to create a seamless user journey Help build and scale the lifecycle infrastructure as Novig grows We’re excited about you because…

You have 3–6 years of experience in CRM, lifecycle, or retention marketing at a consumer tech, fintech, gaming, or marketplace company You’ve owned real programs - not just executed - and can point to retention or engagement wins You’re comfortable working with data and using it to inform strategy (SQL or BI tools are a plus) You’ve worked hands‑on with tools like Braze, Iterable, Customer.io, HubSpot, or similar You communicate clearly and collaborate well across product, engineering, and creative teams You’re curious about sports, trading, or prediction markets and excited by building something new How does Novig approach compensation and benefits?

We believe in providing exceptional compensation and support for every member of our team as we build and scale the company together. We offer salaries at the top of industry benchmarks for senior roles at major tech companies, and we provide equity to all employees - regardless of role - so everyone has meaningful ownership, aligned incentives, and real upside as we grow. We’re equally committed to offering generous benefits, even at this early stage. Our package includes: Comprehensive health, dental, and vision coverage, with 100% of health premiums and 99% of dental and vision premiums covered A 401(k) plan with a 4% company match A Health Savings Account (HSA) with $1,080 in annual company contributions A $27/day lunch stipend when working from our NYC office Together, our compensation and benefits are designed to support you fully - both inside and outside of work - while ensuring you can grow with us over the long term.

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