SalaryGuide
Responsibilities
Own global demand generation strategy aligned to revenue targets and ICPs
Build and manage a multi‑channel demand engine across paid, organic, ABM, partners, 3rd party, and events
Develop and scale account-based marketing programs for enterprise and strategic accounts
Partner with Sales and SDR leadership to align on pipeline goals, account coverage, and conversion metrics
Optimize funnel performance across MQL, SAL, SQL, and closed‑won stages
Lead forecasting, attribution, and performance reporting for marketing‑sourced and influenced pipeline
Manage demand generation budget, tools, and vendor relationships with clear ROI accountability
Build, coach, and develop a high‑performing demand generation team
#J-18808-Ljbffr
Own global demand generation strategy aligned to revenue targets and ICPs
Build and manage a multi‑channel demand engine across paid, organic, ABM, partners, 3rd party, and events
Develop and scale account-based marketing programs for enterprise and strategic accounts
Partner with Sales and SDR leadership to align on pipeline goals, account coverage, and conversion metrics
Optimize funnel performance across MQL, SAL, SQL, and closed‑won stages
Lead forecasting, attribution, and performance reporting for marketing‑sourced and influenced pipeline
Manage demand generation budget, tools, and vendor relationships with clear ROI accountability
Build, coach, and develop a high‑performing demand generation team
#J-18808-Ljbffr