Elford Asset Management
Social Media & Marketing Coordinator
Elford Asset Management, Columbus, Ohio, United States, 43224
We’re seeking a creative and motivated
Social Media Marketing Coordinator
to help elevate our brand presence across our multi-family residential portfolio. This position is ideal for someone who loves creating engaging content, connecting with audiences online, and showcasing what makes each community feel like home. You’ll play a key role in promoting our properties, supporting leasing efforts, and building an authentic online community for current and future residents.
Want to make an application Make sure your CV is up to date, then read the following job specs carefully before applying.
Key Responsibilities Create, schedule, and publish engaging social media content for multiple apartment communities across platforms like Instagram, Facebook, LinkedIn, TikTok, and Google Business. Collaborate with property teams to gather photos, resident stories, and event highlights that showcase the lifestyle and amenities of each community. Support leasing and occupancy goals by developing social campaigns that generate qualified leads and highlight available floor plans, specials, and community features. Monitor social channels for inquiries, reviews, and resident feedback — respond promptly and professionally to maintain a positive brand reputation. Assist in planning and promoting resident events, community spotlights, and local partnerships to both support leasing goals and to engage current residents. Track key performance metrics (engagement, impressions, follower growth, traffic, and leads) and prepare monthly reports. Stay up to date on multifamily marketing trends, local competitors, and new platform features to keep our digital presence fresh and effective. Coordinate with photographers and videographers to schedule photo-shoots and to ensure consistent brand aesthetics across all communities. Collaborate with Director of Marketing and leasing teams to ensure consistent brand messaging across all channels, including social media platforms, websites, print media and Entrata communications. Create branded, property-specific email templates in Entrata for the leasing team to use in communications with prospects and residents alike. Build and maintain print media for leasing teams including community overviews, floorplans, property folders and business cards. Spend time onsite at each property to gain intimate knowledge of property offerings and build strong relationships with leasing and maintenance teams. Assist Director of Marketing in creating Social Media Content Calendar
Qualifications Bachelor’s degree in Marketing, Communications, Public Relations, Social Media Marketing or a related field (or equivalent experience). 0–5 years of experience in social media, marketing, or property management (internships or leasing office experience a plus). Must be well-versed in managing and creating content across key social media platforms with an understanding of how to tailor content to each platform’s audience and trends. Strong understanding of major social media management tools for business (e.g., Meta Business Suite, Google Business Profile) Excellent written and verbal communication skills — with a friendly, approachable tone suited for residents and prospects. Detail-oriented and highly organized with the ability to manage multiple community pages and projects at once. Creative eye for photography, video, and visual storytelling. Experience with Adobe Creative Suite, Canva, & Vimeo required. Video editing skills are essential. Familiarity with Entrata Software and ILSs ( & Zillow) a plus. Enthusiasm for real estate, property management, and creating online communities that reflect vibrant, connected living spaces. xsgimln Effective time management – be able to shift between tasks and properties seamlessly and adjust priorities according to ever-changing daily needs.
Social Media Marketing Coordinator
to help elevate our brand presence across our multi-family residential portfolio. This position is ideal for someone who loves creating engaging content, connecting with audiences online, and showcasing what makes each community feel like home. You’ll play a key role in promoting our properties, supporting leasing efforts, and building an authentic online community for current and future residents.
Want to make an application Make sure your CV is up to date, then read the following job specs carefully before applying.
Key Responsibilities Create, schedule, and publish engaging social media content for multiple apartment communities across platforms like Instagram, Facebook, LinkedIn, TikTok, and Google Business. Collaborate with property teams to gather photos, resident stories, and event highlights that showcase the lifestyle and amenities of each community. Support leasing and occupancy goals by developing social campaigns that generate qualified leads and highlight available floor plans, specials, and community features. Monitor social channels for inquiries, reviews, and resident feedback — respond promptly and professionally to maintain a positive brand reputation. Assist in planning and promoting resident events, community spotlights, and local partnerships to both support leasing goals and to engage current residents. Track key performance metrics (engagement, impressions, follower growth, traffic, and leads) and prepare monthly reports. Stay up to date on multifamily marketing trends, local competitors, and new platform features to keep our digital presence fresh and effective. Coordinate with photographers and videographers to schedule photo-shoots and to ensure consistent brand aesthetics across all communities. Collaborate with Director of Marketing and leasing teams to ensure consistent brand messaging across all channels, including social media platforms, websites, print media and Entrata communications. Create branded, property-specific email templates in Entrata for the leasing team to use in communications with prospects and residents alike. Build and maintain print media for leasing teams including community overviews, floorplans, property folders and business cards. Spend time onsite at each property to gain intimate knowledge of property offerings and build strong relationships with leasing and maintenance teams. Assist Director of Marketing in creating Social Media Content Calendar
Qualifications Bachelor’s degree in Marketing, Communications, Public Relations, Social Media Marketing or a related field (or equivalent experience). 0–5 years of experience in social media, marketing, or property management (internships or leasing office experience a plus). Must be well-versed in managing and creating content across key social media platforms with an understanding of how to tailor content to each platform’s audience and trends. Strong understanding of major social media management tools for business (e.g., Meta Business Suite, Google Business Profile) Excellent written and verbal communication skills — with a friendly, approachable tone suited for residents and prospects. Detail-oriented and highly organized with the ability to manage multiple community pages and projects at once. Creative eye for photography, video, and visual storytelling. Experience with Adobe Creative Suite, Canva, & Vimeo required. Video editing skills are essential. Familiarity with Entrata Software and ILSs ( & Zillow) a plus. Enthusiasm for real estate, property management, and creating online communities that reflect vibrant, connected living spaces. xsgimln Effective time management – be able to shift between tasks and properties seamlessly and adjust priorities according to ever-changing daily needs.