Pure Ground Ingredients
Are you passionate about organic ingredients and motivated to scale a purpose-driven business?
Join Pure Ground Ingredients (PGI), a Certified B Corporation supplying premium organic herbs, spices, and botanicals across the U.S., Canada, and Europe.
We are seeking a
Sales Director
to lead and expand PGI’s commercial footprint while supporting our commitment to transparency, ethical sourcing, and exceptional customer service.
Position Overview The Sales Director is responsible for developing and executing PGI’s commercial strategy, expanding market share, and leading a high-performing sales organization. This role oversees key and strategic accounts, drives new customer acquisition, builds long-term partner relationships, and ensures cross-functional alignment to achieve revenue growth across food, beverage, supplement, and CPG sectors.
KEY RESPONSIBILITIES Strategic Sales Leadership
Develop and execute PGI’s annual sales strategy, aligned with company revenue and margin goals.
Forecast sales performance, identify risk, and develop contingency plans.
Lead pricing strategy, contract negotiations, and category positioning.
Team Leadership & Development
Manage and mentor sales and customer success team members.
Establish clear sales pipelines, coaching rhythms, KPIs, and performance expectations.
Recruit, onboard, and develop future sales talent as the team grows.
Key Account & Partnership Management
Oversee relationships with PGI’s top-tier customers, including national food manufacturers, co-packers, spice and tea brands, and supplement producers.
Strengthen relationships at multiple levels (procurement, R&D, QA, leadership).
Expand share of wallet through upsell, cross‑sell, new formats, and category extensions.
New Business Expansion
Identify high‑potential markets and segments aligned with PGI’s capabilities.
Drive new‑logo acquisition through targeted outreach, trade shows, and outbound campaigns.
Partner with marketing to develop messaging, collateral, and trade activities.
Cross‑Functional Collaboration
Partner closely with production, QA, regulatory, and supply chain to ensure customer expectations are met.
Work with Purchasing on demand forecasting and inventory alignment.
Lead communication on customer requirements, trends, and performance to leadership.
Reporting & Business Performance
Own monthly, quarterly, and annual revenue targets.
Deliver accurate reporting on pipeline, forecast, margins, and account health.
Analyze customer data to drive profitability, retention, and category growth.
KEY METRICS (KPIs)
Total revenue growth (YoY)
Gross margin improvement by customer / segment
New customer acquisition and segment penetration
Strategic account retention and expansion
Team performance & CRM discipline
7+ years in B2B sales, ideally selling ingredients, food manufacturing, or CPG supply chain
Leadership experience managing sales teams or key national accounts
Strong negotiation and contract management skills
Demonstrated ability to build multi‑level relationships with R&D, procurement, and QA teams
Data‑driven decision maker; comfortable with CRM tools and reporting
PREFERRED ATTRIBUTES
Passion for organic, clean‑label, and sustainability‑driven businesses
Prior work with co‑manufacturers or private label producers
Trade show experience (IFT, Natural Products Expo West, SupplySide West, etc.)
Founded in 2012, Pure Ground Ingredients, Inc. sources botanicals, herbs, and spices from organic farmers around the globe, processes them from our facilities in northern Nevada and the Netherlands, and supplies them to discerning manufacturers of organic foods, beverages, and Health & Beauty Aids, worldwide. Company leadership is comprised of active ownership complemented by a fresh group of seasoned executives with broad industry and entrepreneurial experience.
Pure Ground Ingredients is an Equal Opportunity Employer.
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Paid Time Off (Vacation, Sick & Public Holidays)
Short Term & Long Term Disability
Training & Development
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Sales Director
to lead and expand PGI’s commercial footprint while supporting our commitment to transparency, ethical sourcing, and exceptional customer service.
Position Overview The Sales Director is responsible for developing and executing PGI’s commercial strategy, expanding market share, and leading a high-performing sales organization. This role oversees key and strategic accounts, drives new customer acquisition, builds long-term partner relationships, and ensures cross-functional alignment to achieve revenue growth across food, beverage, supplement, and CPG sectors.
KEY RESPONSIBILITIES Strategic Sales Leadership
Develop and execute PGI’s annual sales strategy, aligned with company revenue and margin goals.
Forecast sales performance, identify risk, and develop contingency plans.
Lead pricing strategy, contract negotiations, and category positioning.
Team Leadership & Development
Manage and mentor sales and customer success team members.
Establish clear sales pipelines, coaching rhythms, KPIs, and performance expectations.
Recruit, onboard, and develop future sales talent as the team grows.
Key Account & Partnership Management
Oversee relationships with PGI’s top-tier customers, including national food manufacturers, co-packers, spice and tea brands, and supplement producers.
Strengthen relationships at multiple levels (procurement, R&D, QA, leadership).
Expand share of wallet through upsell, cross‑sell, new formats, and category extensions.
New Business Expansion
Identify high‑potential markets and segments aligned with PGI’s capabilities.
Drive new‑logo acquisition through targeted outreach, trade shows, and outbound campaigns.
Partner with marketing to develop messaging, collateral, and trade activities.
Cross‑Functional Collaboration
Partner closely with production, QA, regulatory, and supply chain to ensure customer expectations are met.
Work with Purchasing on demand forecasting and inventory alignment.
Lead communication on customer requirements, trends, and performance to leadership.
Reporting & Business Performance
Own monthly, quarterly, and annual revenue targets.
Deliver accurate reporting on pipeline, forecast, margins, and account health.
Analyze customer data to drive profitability, retention, and category growth.
KEY METRICS (KPIs)
Total revenue growth (YoY)
Gross margin improvement by customer / segment
New customer acquisition and segment penetration
Strategic account retention and expansion
Team performance & CRM discipline
7+ years in B2B sales, ideally selling ingredients, food manufacturing, or CPG supply chain
Leadership experience managing sales teams or key national accounts
Strong negotiation and contract management skills
Demonstrated ability to build multi‑level relationships with R&D, procurement, and QA teams
Data‑driven decision maker; comfortable with CRM tools and reporting
PREFERRED ATTRIBUTES
Passion for organic, clean‑label, and sustainability‑driven businesses
Prior work with co‑manufacturers or private label producers
Trade show experience (IFT, Natural Products Expo West, SupplySide West, etc.)
Founded in 2012, Pure Ground Ingredients, Inc. sources botanicals, herbs, and spices from organic farmers around the globe, processes them from our facilities in northern Nevada and the Netherlands, and supplies them to discerning manufacturers of organic foods, beverages, and Health & Beauty Aids, worldwide. Company leadership is comprised of active ownership complemented by a fresh group of seasoned executives with broad industry and entrepreneurial experience.
Pure Ground Ingredients is an Equal Opportunity Employer.
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Paid Time Off (Vacation, Sick & Public Holidays)
Short Term & Long Term Disability
Training & Development
#J-18808-Ljbffr