GOVX
The Marketing Automation Specialist plays a critical role in building, executing, andoptimizingpersonalized member journeys across GOVX’s owned channels, including email,SMSand paid search. This roleis responsible formanaging always‑on lifecycle programs,leveragingdata and automation to deliver relevant,timely, and engaging communications throughout the member lifecycle. Working closely with Member Marketing,Creative,Partner Management,Partner Successand external agency partners, the Specialist ensures lifecycle journeys are thoughtfully executed, consistently tested, and continuously improved to drive engagement, retention, and lifetimevalue.
The Member Marketing team owns the full lifecycle of member communications,from strategy through execution and reporting,with every touchpoint serving as an opportunity to strengthen member relationships and reflect the mission‑driven spirit of GOVX. The Marketing Automation Specialist translates lifecycle strategy into scalable, automated programs, partners cross‑functionally to align messaging andoffers, anduses performance insights tooptimizejourneys with precision andcare.
ROLE & RESPONSIBILITIES Manage multi‑step automated email and SMS journeys across key lifecycleevents(e.g., welcome/onboarding, abandoned browse/cart, post‑purchase, re‑engagement), with attention to timing, frequency, and cross‑channel prioritization.
Use behavioral and transactional data within the existing tech stack to refine segmentation and deliver personalized experiences across key GOVX member touchpointsand interactions.
Own the extension of lifecycle strategy across paid and owned channels,translating lifecycle segments and behavioral insights into paid search and paid social audience strategies, in close partnership with external agencies such as WPROMOTE, to ensure consistent messaging and targeting across touchpoints.
Plan and execute A/B tests across lifecycle journeys and touchpoints, applying learnings to continuouslyoptimizeprogram performance and inform the lifecycle roadmap.
Own the setup, tracking, and ongoing management ofpromotionalcoupon codes across lifecycle journeys, includingmonitoringredemption, refreshing offers, QA’ing logic andexpiration, and optimizing based on performance insights.
Partner with Cordial (email service provider) to build andmaintainpersonalized content blocks featuring relevant brands, products, and categories aligned to member behavior and lifecycle stage.
Understand the GOVX catalog and align lifecycle messaging withappropriate categories, brands, and themes to drive engagement and conversion.
Partner cross‑functionallywithPartner Management,Partner Success, Product,and Member Marketing teams to align lifecycle programs with site promotions, product updates, and business priorities.
Support the execution of net‑new lifecycle programs and enhancements by translating requirements into automation builds, QA’ing journeys end‑to‑end, and launching with accuracy and efficiency.
Conduct regular audits of automated journeys to ensure accuracy of logic, data inputs, personalization rules, suppression criteria, and offer eligibility across email and SMS programs.
IndependentlyQAall lifecycle journeys prior to launch and share clear previews and journey documentation with stakeholders via Miro boards tofacilitatealignment, feedback, and sign‑off.
Monitor deliverability, engagement, and opt‑out trends across lifecycle programs, proactivelyidentifyingissues related to frequency, fatigue, or channel mix.
Complete reporting at various frequencies (campaign reports, test recaps, monthly summaries, and ad hoc analyses) and use insights to inform iterative optimization and future program planning.
Maintain lifecycle journey documentation, including flow logic, testing history, and performance insights, to support scalability and knowledge sharing.
Ensure compliance with consent, preference, and regulatory requirements (e.g., CAN‑SPAM, SMS opt‑in) across all automated communications.
3+ years of experience in email or lifecycle marketing.
Proficiencywith marketing automation platforms (e.g., Cordial,Klaviyo,Listrak).
Strong understanding of marketing technology stacks, including automation, analytics, ecommerce, and paid media integrations.
2+ years of experience using web analytics tools (e.g., Google Analytics, Amplitude).
1+yearof experience analyzing performance across email, paid search, and paid social channels.
Experience executing paid search and/or paid social media budgets in partnership with internal teams or agencies.
Strong operational rigor and QA discipline, ensuring accuracy of journey logic, triggers, personalization, and suppressions.
Excellent analytical and quantitative skills.
Advancedproficiencyin Microsoft Excel.
Experience collaborating cross‑functionally withinternal and externalpartners.
Strong written and verbal communication skills.
Extreme attention to detail with a results‑oriented mindset.
Passion for the GOVX mission and delivering member‑centric experiences.
KEY INTERFACE Creative
Digital Merchandising
Partner Management
Partner Success
Brand Marketing
SUPERVISORY RESPONSIBILITIES This position has no supervisory responsibilities.
TRAVEL REQUIREMENTS No travel is expected for this position.
Flexible Time Off, Paid Sick Leave, Paid Holidays
Competitive Medical, Dental, Vision, and Life Insurance
401(k) plan with discretionary match available
Flexible Spending Account (FSA), Health Savings Account (HSA)
Voluntary benefits including Critical Illness, Group Accident, Short Term Disability and Voluntary Life
Employee Referral Program
Lunch provided in office one day per week
Gym on site
Collaborative work environment in a modern office, stocked with drinks and snacks
Exposure to a growing ecommerce company
Discounts on the GOVX website
Pay Range $70,000 - $80,000, annually, exempt position
AAP/EEO Statement EOE. Veterans/Disabled. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Position will require successful completion of a background check and drug testing prior to starting employment.
About GOVX Savings for Those Who Serve
GOVX was founded in 2011 to offer exclusive benefits to those who serve our country. The GOVX membership is comprised of current and former members of the United States military, law enforcement, firefighting, medical services, and government personnel. GOVX is dedicated to supporting these communities and to offering unique value to our members, while delivering an authentic platform for brands to reach our growing customer base. As the largest and fastest growing digital platform serving this deserving audience, we are committed to stretching the limits of ecommerce to deliver the best assortment for our members’ on‑duty and off‑duty needs.
#J-18808-Ljbffr
The Member Marketing team owns the full lifecycle of member communications,from strategy through execution and reporting,with every touchpoint serving as an opportunity to strengthen member relationships and reflect the mission‑driven spirit of GOVX. The Marketing Automation Specialist translates lifecycle strategy into scalable, automated programs, partners cross‑functionally to align messaging andoffers, anduses performance insights tooptimizejourneys with precision andcare.
ROLE & RESPONSIBILITIES Manage multi‑step automated email and SMS journeys across key lifecycleevents(e.g., welcome/onboarding, abandoned browse/cart, post‑purchase, re‑engagement), with attention to timing, frequency, and cross‑channel prioritization.
Use behavioral and transactional data within the existing tech stack to refine segmentation and deliver personalized experiences across key GOVX member touchpointsand interactions.
Own the extension of lifecycle strategy across paid and owned channels,translating lifecycle segments and behavioral insights into paid search and paid social audience strategies, in close partnership with external agencies such as WPROMOTE, to ensure consistent messaging and targeting across touchpoints.
Plan and execute A/B tests across lifecycle journeys and touchpoints, applying learnings to continuouslyoptimizeprogram performance and inform the lifecycle roadmap.
Own the setup, tracking, and ongoing management ofpromotionalcoupon codes across lifecycle journeys, includingmonitoringredemption, refreshing offers, QA’ing logic andexpiration, and optimizing based on performance insights.
Partner with Cordial (email service provider) to build andmaintainpersonalized content blocks featuring relevant brands, products, and categories aligned to member behavior and lifecycle stage.
Understand the GOVX catalog and align lifecycle messaging withappropriate categories, brands, and themes to drive engagement and conversion.
Partner cross‑functionallywithPartner Management,Partner Success, Product,and Member Marketing teams to align lifecycle programs with site promotions, product updates, and business priorities.
Support the execution of net‑new lifecycle programs and enhancements by translating requirements into automation builds, QA’ing journeys end‑to‑end, and launching with accuracy and efficiency.
Conduct regular audits of automated journeys to ensure accuracy of logic, data inputs, personalization rules, suppression criteria, and offer eligibility across email and SMS programs.
IndependentlyQAall lifecycle journeys prior to launch and share clear previews and journey documentation with stakeholders via Miro boards tofacilitatealignment, feedback, and sign‑off.
Monitor deliverability, engagement, and opt‑out trends across lifecycle programs, proactivelyidentifyingissues related to frequency, fatigue, or channel mix.
Complete reporting at various frequencies (campaign reports, test recaps, monthly summaries, and ad hoc analyses) and use insights to inform iterative optimization and future program planning.
Maintain lifecycle journey documentation, including flow logic, testing history, and performance insights, to support scalability and knowledge sharing.
Ensure compliance with consent, preference, and regulatory requirements (e.g., CAN‑SPAM, SMS opt‑in) across all automated communications.
3+ years of experience in email or lifecycle marketing.
Proficiencywith marketing automation platforms (e.g., Cordial,Klaviyo,Listrak).
Strong understanding of marketing technology stacks, including automation, analytics, ecommerce, and paid media integrations.
2+ years of experience using web analytics tools (e.g., Google Analytics, Amplitude).
1+yearof experience analyzing performance across email, paid search, and paid social channels.
Experience executing paid search and/or paid social media budgets in partnership with internal teams or agencies.
Strong operational rigor and QA discipline, ensuring accuracy of journey logic, triggers, personalization, and suppressions.
Excellent analytical and quantitative skills.
Advancedproficiencyin Microsoft Excel.
Experience collaborating cross‑functionally withinternal and externalpartners.
Strong written and verbal communication skills.
Extreme attention to detail with a results‑oriented mindset.
Passion for the GOVX mission and delivering member‑centric experiences.
KEY INTERFACE Creative
Digital Merchandising
Partner Management
Partner Success
Brand Marketing
SUPERVISORY RESPONSIBILITIES This position has no supervisory responsibilities.
TRAVEL REQUIREMENTS No travel is expected for this position.
Flexible Time Off, Paid Sick Leave, Paid Holidays
Competitive Medical, Dental, Vision, and Life Insurance
401(k) plan with discretionary match available
Flexible Spending Account (FSA), Health Savings Account (HSA)
Voluntary benefits including Critical Illness, Group Accident, Short Term Disability and Voluntary Life
Employee Referral Program
Lunch provided in office one day per week
Gym on site
Collaborative work environment in a modern office, stocked with drinks and snacks
Exposure to a growing ecommerce company
Discounts on the GOVX website
Pay Range $70,000 - $80,000, annually, exempt position
AAP/EEO Statement EOE. Veterans/Disabled. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Position will require successful completion of a background check and drug testing prior to starting employment.
About GOVX Savings for Those Who Serve
GOVX was founded in 2011 to offer exclusive benefits to those who serve our country. The GOVX membership is comprised of current and former members of the United States military, law enforcement, firefighting, medical services, and government personnel. GOVX is dedicated to supporting these communities and to offering unique value to our members, while delivering an authentic platform for brands to reach our growing customer base. As the largest and fastest growing digital platform serving this deserving audience, we are committed to stretching the limits of ecommerce to deliver the best assortment for our members’ on‑duty and off‑duty needs.
#J-18808-Ljbffr