O'Steen Volvo
Marketing & Social Media Director-O'Steen Automotive Group
O'Steen Volvo, Jacksonville, Florida, United States, 32290
Marketing & Social Media Director-O'Steen Automotive Group
O'Steen Automotive Group is a family-owned dealership group known for its strong community presence, customer-first culture, and commitment to excellence. Proudly recognized as a
Best Place to Work , O'Steen Automotive values creativity, collaboration, and professional growth.
This role is ideal for a marketing professional who thrives in both strategy and execution and is passionate about building strong digital and community-driven brands.
We are seeking an experienced Marketing & Social Media Director to lead and execute all aspects of digital marketing, social media, website management, advertising, and community engagement. This role is hands‑on and strategic, responsible for brand consistency, lead generation, performance tracking, and compliance across OEM and dealer platforms.
The ideal candidate is creative, data‑driven, highly organized, and comfortable managing multiple channels, vendors, and deadlines in a fast‑paced environment. Strong graphic design skills with the ability to create compelling visual marketing materials.
Proficiency in graphic design tools such as Adobe Creative Suite, Canva, or similar platforms. Is required. Must be Comfortable creating graphics in a fast‑paced marketing environment.
Key Responsibilities Digital Marketing & Advertising
Plan, create, deploy, and optimize
paid digital media campaigns
across Meta (Facebook/Instagram), Google Ads, and other paid channels.
Understand
ad buying, placement, budgeting, targeting, and performance tracking .
Track and report results using tools such as
Google Ads, GA4, Genius Monkey, or similar platforms .
Optimize campaigns based on KPIs including CTR, CPL, conversions, and ROI.
Social Media Management
Develop and manage a
content calendar/scheduler
for all social platforms.
Manage
Meta Business Manager , including ad accounts, pixels, and reporting.
Create, schedule, and publish posts, stories, reels, and short‑form video.
Monitor engagement, respond to messages/comments, and manage brand reputation.
Website, SEO & SMO
Manage and update the
dealer website
(DDC platforms preferred).
Create and optimize website content for
SEO and SMO .
Publish and manage
blogs, stories, landing pages, photos, and videos .
Ensure optimal formatting, page speed, mobile responsiveness, and optimized content structure.
Coordinate with website vendors and developers as needed.
OEM Coordination & Compliance
Coordinate with
OEM brands
to ensure full compliance with branding, advertising, and co‑op requirements.
Prepare and submit
OEM co‑op reimbursement requests , including required documentation and reporting.
Manage OEM display ads and promotional assets.
Graphic Design & Creative
Design digital and print assets including display ads, social graphics, email graphics, and event materials.
Use
Adobe InDesign, Canva , and other design tools to create on‑brand materials.
Maintain consistent branding across all platforms and campaigns.
Email Marketing
Create, deploy, and track
traditional and digital email blasts .
Segment audiences, design templates, and analyze performance metrics.
Video & Photography
Capture photography and video for events, promotions, and social media.
Edit raw video footage using
DaVinci Resolve, Adobe Premiere Pro, or similar NLE software .
Create short‑form and long‑form video content for ads and organic use.
Community Events & Brand Presence
Plan, host, coordinate, and execute community events, sponsorships, and on‑site activations.
Manage event promotion before, during, and after events across digital channels.
Capture content and measure event impact.
Interviews & Content Creation
Conduct and log interviews with staff, customers, and community partners.
Edit interview footage and repurpose content for social media, website, and ads.
Budgeting & Planning
Manage marketing budgets, planners, and calendars.
Forecast spend, monitor performance, and adjust strategies accordingly.
Work closely with leadership to align marketing goals with business objectives.
Required Skills & Experience
Proven experience in
digital marketing, social media, and paid advertising .
Strong knowledge of
Meta Business Manager and Google Ads .
Experience with
DDC websites
and dealer digital ecosystems.
Solid understanding of
SEO, SMO, and content optimization .
Proficiency in
Adobe InDesign, Canva , and basic graphic design principles.
Experience creating and deploying
email marketing campaigns .
Video editing experience with
DaVinci Resolve, Adobe Premiere Pro, or similar software .
Photography and event coverage experience.
Strong organizational, time‑management, and communication skills.
Preferred Qualifications
Web development or advanced website management experience.
Automotive or OEM marketing experience.
Familiarity with co‑op advertising programs and reimbursement processes.
Experience managing vendors, freelancers, and agencies.
Strong analytical and reporting skills.
What We Offer
Competitive compensation based on experience
Opportunity to lead and shape a growing brand
Creative freedom with strategic support
Dynamic, community‑focused work environment
#J-18808-Ljbffr
Best Place to Work , O'Steen Automotive values creativity, collaboration, and professional growth.
This role is ideal for a marketing professional who thrives in both strategy and execution and is passionate about building strong digital and community-driven brands.
We are seeking an experienced Marketing & Social Media Director to lead and execute all aspects of digital marketing, social media, website management, advertising, and community engagement. This role is hands‑on and strategic, responsible for brand consistency, lead generation, performance tracking, and compliance across OEM and dealer platforms.
The ideal candidate is creative, data‑driven, highly organized, and comfortable managing multiple channels, vendors, and deadlines in a fast‑paced environment. Strong graphic design skills with the ability to create compelling visual marketing materials.
Proficiency in graphic design tools such as Adobe Creative Suite, Canva, or similar platforms. Is required. Must be Comfortable creating graphics in a fast‑paced marketing environment.
Key Responsibilities Digital Marketing & Advertising
Plan, create, deploy, and optimize
paid digital media campaigns
across Meta (Facebook/Instagram), Google Ads, and other paid channels.
Understand
ad buying, placement, budgeting, targeting, and performance tracking .
Track and report results using tools such as
Google Ads, GA4, Genius Monkey, or similar platforms .
Optimize campaigns based on KPIs including CTR, CPL, conversions, and ROI.
Social Media Management
Develop and manage a
content calendar/scheduler
for all social platforms.
Manage
Meta Business Manager , including ad accounts, pixels, and reporting.
Create, schedule, and publish posts, stories, reels, and short‑form video.
Monitor engagement, respond to messages/comments, and manage brand reputation.
Website, SEO & SMO
Manage and update the
dealer website
(DDC platforms preferred).
Create and optimize website content for
SEO and SMO .
Publish and manage
blogs, stories, landing pages, photos, and videos .
Ensure optimal formatting, page speed, mobile responsiveness, and optimized content structure.
Coordinate with website vendors and developers as needed.
OEM Coordination & Compliance
Coordinate with
OEM brands
to ensure full compliance with branding, advertising, and co‑op requirements.
Prepare and submit
OEM co‑op reimbursement requests , including required documentation and reporting.
Manage OEM display ads and promotional assets.
Graphic Design & Creative
Design digital and print assets including display ads, social graphics, email graphics, and event materials.
Use
Adobe InDesign, Canva , and other design tools to create on‑brand materials.
Maintain consistent branding across all platforms and campaigns.
Email Marketing
Create, deploy, and track
traditional and digital email blasts .
Segment audiences, design templates, and analyze performance metrics.
Video & Photography
Capture photography and video for events, promotions, and social media.
Edit raw video footage using
DaVinci Resolve, Adobe Premiere Pro, or similar NLE software .
Create short‑form and long‑form video content for ads and organic use.
Community Events & Brand Presence
Plan, host, coordinate, and execute community events, sponsorships, and on‑site activations.
Manage event promotion before, during, and after events across digital channels.
Capture content and measure event impact.
Interviews & Content Creation
Conduct and log interviews with staff, customers, and community partners.
Edit interview footage and repurpose content for social media, website, and ads.
Budgeting & Planning
Manage marketing budgets, planners, and calendars.
Forecast spend, monitor performance, and adjust strategies accordingly.
Work closely with leadership to align marketing goals with business objectives.
Required Skills & Experience
Proven experience in
digital marketing, social media, and paid advertising .
Strong knowledge of
Meta Business Manager and Google Ads .
Experience with
DDC websites
and dealer digital ecosystems.
Solid understanding of
SEO, SMO, and content optimization .
Proficiency in
Adobe InDesign, Canva , and basic graphic design principles.
Experience creating and deploying
email marketing campaigns .
Video editing experience with
DaVinci Resolve, Adobe Premiere Pro, or similar software .
Photography and event coverage experience.
Strong organizational, time‑management, and communication skills.
Preferred Qualifications
Web development or advanced website management experience.
Automotive or OEM marketing experience.
Familiarity with co‑op advertising programs and reimbursement processes.
Experience managing vendors, freelancers, and agencies.
Strong analytical and reporting skills.
What We Offer
Competitive compensation based on experience
Opportunity to lead and shape a growing brand
Creative freedom with strategic support
Dynamic, community‑focused work environment
#J-18808-Ljbffr