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Nichols College

Meta Ads Specialist

Nichols College, Dudley, Massachusetts, us, 01571

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Expires on February 5, 2026

Meta Ads Specialist (Facebook & Instagram) Location: Remote / Hybrid – Type: Contract or Full‑Time (flexible based on fit)

Experience Level: Mid–Senior

About the Role We’re looking for a Meta Ads Specialist to plan, launch, manage, and optimize high‑performing Facebook and Instagram ad campaigns for a variety of clients. This role is ideal for someone who lives in Ads Manager, understands performance data deeply, and knows how to turn creative + targeting into real results.

You’ll work closely with our strategy, creative, and client‑facing teams to execute campaigns that drive leads, conversions, and revenue—not vanity metrics.

What You’ll Do

Build, manage, and optimize Meta (Facebook & Instagram) ad campaigns

Develop audience strategies (custom, lookalike, retargeting, cold traffic)

Set up and monitor conversions, events, pixels, and tracking

Analyze performance and continuously optimize for CPA, ROAS, and lead quality

Test creatives, copy, formats, and audiences to scale winning campaigns

Manage budgets efficiently and recommend scaling opportunities

Create clear performance reports and insights for internal teams and clients

Stay up to date on Meta platform changes, best practices, and trends

What We’re Looking For

2+ years of hands‑on Meta Ads experience

Proven success managing paid social budgets and scaling campaigns

Strong understanding of Ads Manager, Business Manager, and Meta reporting

Experience with lead generation, conversions, and funnel strategy

Data‑driven mindset with creative problem‑solving skills

Ability to work independently, manage deadlines, and communicate clearly

Bonus: experience with Google Analytics, landing page optimization, or CRO

Nice‑to‑Haves

Agency experience

Experience running ads for service‑based businesses, local brands, or events

Copywriting or creative testing experience

Familiarity with CRM or lead tracking tools

Why Work With Us

Flexible work environment

Opportunity to work on diverse and creative campaigns

Growth‑focused team that values strategy, execution, and results

Room to take ownership and help shape paid media strategy

How to Apply Send us: A brief intro with your experience with Meta Ads

Examples of campaigns or results (screenshots or case summaries welcome)

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