Blue Wheel Media
Senior Marketing Analyst (Digital Ad Agency) - REMOTE
Blue Wheel Media, West Bloomfield, Michigan, United States
We are seeking a strategic and technically skilled
Senior Data Analyst
to join our marketing analytics team. This role is ideal for someone passionate about data‑driven marketing, with a strong background in digital campaign analysis and hands‑on experience with
Amazon Marketing Cloud (AMC) . You will play a key role in uncovering insights that drive performance across paid media, social, email, and retail channels.
Key Responsibilities Marketing Analytics & Problem Solving
Analyze campaign performance across digital channels to identify trends, gaps, and optimization opportunities.
Conduct deep‑drive analyses using AMC to support marketing strategy and performance optimization.
Collaborate with account managers and strategists to define KPIs and solve client‑specific marketing challenges.
Lead complex analyses and develop predictive models to forecast marketing outcomes.
Deliver strategic insights that influence campaign direction and client strategy.
Amazon Marketing Cloud (AMC) Expertise
Leverage AMC's SQL‑based environment to extract, transform, and analyze audience and campaign data.
Build custom queries to understand customer journeys, media exposure, and conversion paths.
Create audiences based on client needs and data trends.
Develop AMC dashboards and reporting templates to visualize performance and attribution.
Stay current with AMC feature updates and best practices to maximize platform value.
Partner with media teams to translate AMC insights into actionable recommendations.
Communication & Collaboration
Serve as the day‑to‑day analytics lead for assigned clients, managing cross‑departmental communication.
Translate complex data findings into clear, actionable insights for both technical and non‑technical stakeholders.
Create dashboards and reports that effectively communicate campaign performance and customer behavior.
Provide constructive feedback to junior analysts and communicate roadblocks or deadline risks to leadership.
Reliability & Ownership
Ensure timely delivery of recurring reports and ad‑hoc analyses.
Maintain accuracy and consistency in data handling and reporting.
Follow established processes and elevate issues when necessary.
Take ownership of analytics tasks from start to finish, ensuring compliance with data privacy and governance policies.
Mentorship & Leadership
Mentor junior analysts and support project coordination.
Participate in team reviews and retrospectives to refine data approaches and improve reporting accuracy.
Required Skills & Qualifications
Strong understanding of marketing metrics and their business impact.
Experience with AMC and other clean rooms.
SQL, Python/R
Advanced Excel
Data Visualization Tools (e.g., Tableau, Looker, Qlik)
Ad Servers, Marketing Automation Tools
Web Analytics, Paid Media, Social, Retail Data
Familiarity with campaign tagging, UTM tracking, and attribution modeling.
Experience supporting A/B testing, customer segmentation, and predictive modeling.
Background
Years of experience: 5+
Bachelor’s Degree in Marketing Analytics, Data Science, Statistics, Economics, or Computer Science preferred.
Soft Skills
Growth mindset and eagerness to learn from peers and mentors.
Ability to provide and receive feedback constructively.
Strong organizational skills and attention to detail.
#J-18808-Ljbffr
Senior Data Analyst
to join our marketing analytics team. This role is ideal for someone passionate about data‑driven marketing, with a strong background in digital campaign analysis and hands‑on experience with
Amazon Marketing Cloud (AMC) . You will play a key role in uncovering insights that drive performance across paid media, social, email, and retail channels.
Key Responsibilities Marketing Analytics & Problem Solving
Analyze campaign performance across digital channels to identify trends, gaps, and optimization opportunities.
Conduct deep‑drive analyses using AMC to support marketing strategy and performance optimization.
Collaborate with account managers and strategists to define KPIs and solve client‑specific marketing challenges.
Lead complex analyses and develop predictive models to forecast marketing outcomes.
Deliver strategic insights that influence campaign direction and client strategy.
Amazon Marketing Cloud (AMC) Expertise
Leverage AMC's SQL‑based environment to extract, transform, and analyze audience and campaign data.
Build custom queries to understand customer journeys, media exposure, and conversion paths.
Create audiences based on client needs and data trends.
Develop AMC dashboards and reporting templates to visualize performance and attribution.
Stay current with AMC feature updates and best practices to maximize platform value.
Partner with media teams to translate AMC insights into actionable recommendations.
Communication & Collaboration
Serve as the day‑to‑day analytics lead for assigned clients, managing cross‑departmental communication.
Translate complex data findings into clear, actionable insights for both technical and non‑technical stakeholders.
Create dashboards and reports that effectively communicate campaign performance and customer behavior.
Provide constructive feedback to junior analysts and communicate roadblocks or deadline risks to leadership.
Reliability & Ownership
Ensure timely delivery of recurring reports and ad‑hoc analyses.
Maintain accuracy and consistency in data handling and reporting.
Follow established processes and elevate issues when necessary.
Take ownership of analytics tasks from start to finish, ensuring compliance with data privacy and governance policies.
Mentorship & Leadership
Mentor junior analysts and support project coordination.
Participate in team reviews and retrospectives to refine data approaches and improve reporting accuracy.
Required Skills & Qualifications
Strong understanding of marketing metrics and their business impact.
Experience with AMC and other clean rooms.
SQL, Python/R
Advanced Excel
Data Visualization Tools (e.g., Tableau, Looker, Qlik)
Ad Servers, Marketing Automation Tools
Web Analytics, Paid Media, Social, Retail Data
Familiarity with campaign tagging, UTM tracking, and attribution modeling.
Experience supporting A/B testing, customer segmentation, and predictive modeling.
Background
Years of experience: 5+
Bachelor’s Degree in Marketing Analytics, Data Science, Statistics, Economics, or Computer Science preferred.
Soft Skills
Growth mindset and eagerness to learn from peers and mentors.
Ability to provide and receive feedback constructively.
Strong organizational skills and attention to detail.
#J-18808-Ljbffr