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BM Digital

Head of Partnerships

BM Digital, New York, New York, us, 10261

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About Us

BM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:

* A creator marketplace managing over 80,000 influencer partnerships monthly

* An AI-powered platform to streamline discovery, outreach, and whitelisting

* Proven playbooks in influencer marketing, paid media, performance creative, and CRO

We're trusted by 100+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 70+ growth operators, analysts, and creatives manages over $300M in annual media spend and drives meaningful bottom-line impact for our partners.

BM Digital is not just an agency. We're a scalable growth platform with a strong performance guarantee, a track record of results, and a culture built for A-players.

To accelerate our next phase of growth, we're hiring a Head of Partnerships to build and own a scalable ecosystem of revenue-producing relationships.

Role Overview

The Head of Partnerships is responsible for creating, growing, and managing a high-impact partner ecosystem that brings qualified e-commerce leads into the pipeline and builds long-term, mutually beneficial revenue opportunities. This leader will establish partnerships with agencies, platforms, technology providers, influencers, affiliate networks, consultants, and brands serving a similar ICP.

This is a senior, externally-facing role ideal for someone who thrives at:

* building strategic alliances,

* identifying shared ICP opportunities,

* negotiating commercial deals,

* driving co-marketing & co-selling motions,

* and turning relationships into repeatable pipeline.

Your success will be measured by pipeline generated , partner-sourced revenue , and partnership retention .

Key Responsibilities

Partnership Acquisition & Strategy

* Build and own the end-to-end partnership strategy aligned with revenue targets.

* Identify high-value partners (agencies, consultants, tech platforms, publishers, influencer networks, VC/accelerators, communities) with congruent ICPs.

* Evaluate fit, business case, integration opportunity, and revenue potential.

Partner Relationship Management

* Develop commercial agreements including referral terms, rev-share, co-marketing commitments, and joint service offerings.

* Maintain strong relationships with C-level and VP-level partner contacts.

* Run quarterly business reviews to strengthen performance and accountability.

Pipeline & Revenue Impact

* Drive a consistent stream of qualified e-commerce leads through partner channels.

* Manage a partner pipeline dashboard (HubSpot preferred) with forecasting and attribution.

* Collaborate closely with Sales to route, qualify, and accelerate partner leads to close.

* Track partner-sourced ARR/MRR and contribution to revenue goals.

Co-Marketing & Co-Selling

* Lead the creation of co-branded content, events, webinars, case studies, and playbooks.

* Partner with Marketing to launch thought leadership with partner brands.

* Develop a scalable "partner enablement" toolkit to help partners refer opportunities effectively.

Internal Collaboration

* Work with Sales, Marketing, RevOps, and Client Services to ensure seamless partner integration.

* Provide Sales with partner-specific value props, training, and deal support.

* Partner with leadership to define category expansion opportunities and ecosystem growth.

Ideal Candidate Profile

Experience

* 5-10+ years in Partnerships, Business Development, Channel Sales, or Strategic Alliances.

* Proven track record building partnerships in:

* e-commerce,

* D2C,

* paid social / performance marketing,

* influencer marketing,

* affiliate/CPA ecosystems,

* tech platforms supporting e-commerce brands.

* Experience with growth-stage or agency environments preferred.

Skills & Strengths

* Strong network in D2C/e-commerce (marketers, founders, agency owners, tech partners).

* Ability to develop commercial structures and negotiate win-win agreements.

* Excellent communicator capable of leading C-suite partnership conversations.

* Pipeline-oriented mindset with an obsession for measurable revenue impact.

* Highly entrepreneurial, scrappy, and able to build while executing.

Success Metrics

This role is measured by its direct contribution to revenue growth , specifically:

* Partner-influenced pipeline (monthly + quarterly)

* Partner-sourced closed-won MRR

* Partner onboarding, activation, and retention

* Number and quality of strategic partner relationships

* Co-marketing output and lead flow

* Internal adoption of partner programs

Compensation

* Total compensation: $450,000+ per year (base + performance bonuses + equity)

* Performance-based bonus tied to partner-sourced revenue

Why Join Us

* High-growth environment with the autonomy to build and scale a partner ecosystem from the ground up.

* Direct access to the leadership team and influence over GTM strategy.

* Opportunity to shape category positioning and ecosystem influence.

* Work with exciting and fast-scaling brands across e-commerce and consumer categories.

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