Deloitte Touche Tohmatsu Limited
Creative Senior Copywriter, CRM
Deloitte Touche Tohmatsu Limited, Convent Station, New Jersey, us, 07961
Creative Senior Copywriter, CRM – Deloitte
Our Deloitte Customer team empowers organizations to build deeper relationships with customers through innovative strategies, advanced analytics, Generative AI, transformative technologies, and creative design. We can enhance customer experiences and drive sustained growth and customer value creation and capture, through customer and commercial strategies, digital products and innovation, marketing, commerce, sales and service. We are a team of strategists, data scientists, operators, creatives, designers, engineers and architects. Our team balances business strategy, technology, creativity and ongoing managed services to solve the biggest problems that affect customers, partners, constituents and the workforce.
Recruiting for this role ends on February 18, 2025.
Work You'll Do As the Creative Senior Copywriter, CRM you will craft the voice that powers dynamic, data‑driven customer experiences—bridging the worlds of CRM vision, creative storytelling and omni‑channel communication. You'll set the standard for compelling CRM copy and campaign messaging that not only engages and inspires but drives measurable business results for our clients.
Your role spans strategy, content creation and team mentorship, sitting at the crossroads of creativity, technology and customer experience. You'll partner with strategists, designers, technologists and data scientists to turn brand and CRM strategies into emotionally resonant, high‑performing communications across digital channels.
Conceptualize, write and refine multi‑channel assets with focus on email and direct mail, ensuring every word and story ladder up to client objectives, leveraging insights from brief related to audience, personalization and product, and delivering on campaign tone and brand voice.
Collaborate with CRM strategists to map customer journeys and identify high‑impact engagement moments, shaping messages that foster loyalty and maximize lifetime value.
Translate creative briefs and business goals into actionable, engaging assets, incorporating data, feedback and best practices to optimise campaign performance.
Present creative ideas and rationales to clients and internal teams, championing narrative strategy and adapting to evolving feedback and real‑time performance data.
Mentor and inspire junior copywriters‑ foster growth in creative and CRM‑specific writing and lead team brainstorms on culturally relevant and innovative content.
Work cross‑functionally with designers, producers and technologists to ensure cohesive and impactful omni‑channel campaign delivery.
Stay current on trends in CRM, digital storytelling, social platforms and MarTech capabilities‑infusing best‑in‑class, platform‑native thinking into everything you create.
Contribute to business development efforts, adding creative vision and storytelling craft to pitches, proposals and new client opportunities.
Demonstrated fluency with Google Gemini AI and a proactive curiosity to stay at the forefront of AI advancements, with a passion for applying cutting‑edge technologies to real‑world challenges.
The Team Deloitte's Advertising, Marketing & Commerce team creates content and experiences that inspire action. We design and implement technology platforms for personalised marketing across all digital touchpoints, specialising in customer‑centric B2B and B2C solutions. Our in‑house agency engages customers throughout their journey, working on projects like AdTech, MarTech, campaign automation, CRM and lead‑to‑loyalty orchestration. Join us to drive impactful customer interactions and business growth.
Required Qualifications
Bachelor's degree (or equivalent) in English, Communications, Marketing, Advertising, Digital Media or a related field.
4+ years' agency experience in copywriting with a strong focus on CRM, digital or content‑driven marketing.
2+ years of experience developing high‑impact messaging for omni‑channel CRM campaigns.
2+ years of experience leveraging customer data and analytics to personalise messaging and drive campaign performance.
Strong portfolio of work showcasing CRM, loyalty and data‑driven creative.
Must be legally authorised to work in the United States without the need for employer sponsorship, now or at any time in the future.
Ability to travel up to 50% on average based on the work you do and the clients and industries/sectors you serve.
Preferred Qualifications
Agency and/or cross‑industry experience.
Excellent communication and presentation skills, with a collaborative and strategic mindset.
Experience with comedic, playful or culturally relevant brand messaging.
Experience with CRM, MarTech or personalisation tools/platforms.
Comfortable experimenting with GenAI, testing messaging strategies and iterating based on performance insights.
Experience with LSHC and FSI (specifically insurance and wealth management).
Strong work with social‑native campaigns and emerging digital formats.
Information for applicants with a need for accommodation: https://www2.deloitte.com/us/en/pages/careers/articles/join-deloitte-assistance-for-disabled-applicants.html
The wage range for this role is $102,500 to $188,900, based on skill set, experience and other factors. You may also be eligible to participate in a discretionary annual incentive programme.
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Recruiting for this role ends on February 18, 2025.
Work You'll Do As the Creative Senior Copywriter, CRM you will craft the voice that powers dynamic, data‑driven customer experiences—bridging the worlds of CRM vision, creative storytelling and omni‑channel communication. You'll set the standard for compelling CRM copy and campaign messaging that not only engages and inspires but drives measurable business results for our clients.
Your role spans strategy, content creation and team mentorship, sitting at the crossroads of creativity, technology and customer experience. You'll partner with strategists, designers, technologists and data scientists to turn brand and CRM strategies into emotionally resonant, high‑performing communications across digital channels.
Conceptualize, write and refine multi‑channel assets with focus on email and direct mail, ensuring every word and story ladder up to client objectives, leveraging insights from brief related to audience, personalization and product, and delivering on campaign tone and brand voice.
Collaborate with CRM strategists to map customer journeys and identify high‑impact engagement moments, shaping messages that foster loyalty and maximize lifetime value.
Translate creative briefs and business goals into actionable, engaging assets, incorporating data, feedback and best practices to optimise campaign performance.
Present creative ideas and rationales to clients and internal teams, championing narrative strategy and adapting to evolving feedback and real‑time performance data.
Mentor and inspire junior copywriters‑ foster growth in creative and CRM‑specific writing and lead team brainstorms on culturally relevant and innovative content.
Work cross‑functionally with designers, producers and technologists to ensure cohesive and impactful omni‑channel campaign delivery.
Stay current on trends in CRM, digital storytelling, social platforms and MarTech capabilities‑infusing best‑in‑class, platform‑native thinking into everything you create.
Contribute to business development efforts, adding creative vision and storytelling craft to pitches, proposals and new client opportunities.
Demonstrated fluency with Google Gemini AI and a proactive curiosity to stay at the forefront of AI advancements, with a passion for applying cutting‑edge technologies to real‑world challenges.
The Team Deloitte's Advertising, Marketing & Commerce team creates content and experiences that inspire action. We design and implement technology platforms for personalised marketing across all digital touchpoints, specialising in customer‑centric B2B and B2C solutions. Our in‑house agency engages customers throughout their journey, working on projects like AdTech, MarTech, campaign automation, CRM and lead‑to‑loyalty orchestration. Join us to drive impactful customer interactions and business growth.
Required Qualifications
Bachelor's degree (or equivalent) in English, Communications, Marketing, Advertising, Digital Media or a related field.
4+ years' agency experience in copywriting with a strong focus on CRM, digital or content‑driven marketing.
2+ years of experience developing high‑impact messaging for omni‑channel CRM campaigns.
2+ years of experience leveraging customer data and analytics to personalise messaging and drive campaign performance.
Strong portfolio of work showcasing CRM, loyalty and data‑driven creative.
Must be legally authorised to work in the United States without the need for employer sponsorship, now or at any time in the future.
Ability to travel up to 50% on average based on the work you do and the clients and industries/sectors you serve.
Preferred Qualifications
Agency and/or cross‑industry experience.
Excellent communication and presentation skills, with a collaborative and strategic mindset.
Experience with comedic, playful or culturally relevant brand messaging.
Experience with CRM, MarTech or personalisation tools/platforms.
Comfortable experimenting with GenAI, testing messaging strategies and iterating based on performance insights.
Experience with LSHC and FSI (specifically insurance and wealth management).
Strong work with social‑native campaigns and emerging digital formats.
Information for applicants with a need for accommodation: https://www2.deloitte.com/us/en/pages/careers/articles/join-deloitte-assistance-for-disabled-applicants.html
The wage range for this role is $102,500 to $188,900, based on skill set, experience and other factors. You may also be eligible to participate in a discretionary annual incentive programme.
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