BetterUp
About The Team & Your Impact
BetterUp is pioneering human transformation at scale—and design plays a central role in that mission. We’re evolving from a suite of products to an intelligent, adaptive platform that powers transformative experiences for individuals and organizations worldwide. Fine‑tuned with the first interview you’ll notice the unique candidate experience that values Personal BetterUp Coaching, development plans, and a coach for your manager and teammates. Our mission focuses on work that matters: providing a personal coach, development plan, and a trained manager, and a creative and supportive environment that encourages a soulful culture. What You'll Do
Drive the design vision and strategy for cross‑product experiences that serve diverse users and customers at scale. Lead end‑to‑end design for complex systems and user journeys that span multiple product surfaces. Partner with senior product, research, and engineering leaders to shape product direction and long‑term roadmaps. Translate abstract problems into clear frameworks and design principles that guide teams toward cohesive outcomes. Advance our design system to enable flexibility, consistency, and innovation across BetterUp’s ecosystem. Mentor and elevate designers through feedback, critique, and hands‑on guidance—building a culture of excellence and continuous learning. Model thoughtful leadership by balancing business goals, user impact, and design craft. What You'll Bring
7+ years of product design experience with deep expertise in system‑level design, platform thinking, and multi‑surface experiences. Proven success leading design strategy and execution for high‑impact, high‑complexity initiatives. A portfolio showcasing visionary work that balances clarity, craft, and strategic insight. Demonstrated ability to influence product direction at a senior leadership level. Experience mentoring and leading other designers, fostering both autonomy and alignment. Mastery in information architecture, interaction design, and visual systems thinking. Exceptional communication skills and a track record of uniting stakeholders around a shared vision. You’ll Thrive Here If You
See design as a system of relationships—between people, products, and purpose. Love simplifying complexity through structure, empathy, and storytelling. Bring both strategic depth and hands‑on excellence to every problem. Navigate ambiguity with curiosity, clarity, and conviction. Care deeply about human growth and helping people live with more clarity, purpose, and passion. AI at BetterUp
Our team thrives at the intersection of human expertise and AI capability. As an AI‑forward company, adaptation and continuous learning are part of our daily work. We look for teammates who experiment boldly, share discoveries openly, and help define best practices for AI‑augmented work. These professionals thoughtfully integrate AI into work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation. You’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify impact. Benefits
Access to BetterUp coaching—one for you and one for a friend or family member. A competitive compensation plan with opportunity for advancement. Medical, dental, and vision insurance. Flexible paid time off. Per year:
All federal/statutory holidays observed. 4 BetterUp Inner Workdays (https://www.betterup.co/inner-work). 5 Volunteer Days to give back. Learning and Development stipend. Company-wide Summer & Winter breaks.
Year‑round charitable contribution of your choice on behalf of BetterUp. 401(k) self‑contribution. Seniority level
Mid‑Senior level Employment type
Full‑time Job function
Design, Art/Creative, and Information Technology Industries
Professional Training and Coaching Base Salary
New York City and San Francisco:
$220,800 - $303,600 Austin and Arlington:
$198,720 - 273,240 Privacy Notice
Protecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to support@betterup.co. Equal Opportunity Employer
BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
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BetterUp is pioneering human transformation at scale—and design plays a central role in that mission. We’re evolving from a suite of products to an intelligent, adaptive platform that powers transformative experiences for individuals and organizations worldwide. Fine‑tuned with the first interview you’ll notice the unique candidate experience that values Personal BetterUp Coaching, development plans, and a coach for your manager and teammates. Our mission focuses on work that matters: providing a personal coach, development plan, and a trained manager, and a creative and supportive environment that encourages a soulful culture. What You'll Do
Drive the design vision and strategy for cross‑product experiences that serve diverse users and customers at scale. Lead end‑to‑end design for complex systems and user journeys that span multiple product surfaces. Partner with senior product, research, and engineering leaders to shape product direction and long‑term roadmaps. Translate abstract problems into clear frameworks and design principles that guide teams toward cohesive outcomes. Advance our design system to enable flexibility, consistency, and innovation across BetterUp’s ecosystem. Mentor and elevate designers through feedback, critique, and hands‑on guidance—building a culture of excellence and continuous learning. Model thoughtful leadership by balancing business goals, user impact, and design craft. What You'll Bring
7+ years of product design experience with deep expertise in system‑level design, platform thinking, and multi‑surface experiences. Proven success leading design strategy and execution for high‑impact, high‑complexity initiatives. A portfolio showcasing visionary work that balances clarity, craft, and strategic insight. Demonstrated ability to influence product direction at a senior leadership level. Experience mentoring and leading other designers, fostering both autonomy and alignment. Mastery in information architecture, interaction design, and visual systems thinking. Exceptional communication skills and a track record of uniting stakeholders around a shared vision. You’ll Thrive Here If You
See design as a system of relationships—between people, products, and purpose. Love simplifying complexity through structure, empathy, and storytelling. Bring both strategic depth and hands‑on excellence to every problem. Navigate ambiguity with curiosity, clarity, and conviction. Care deeply about human growth and helping people live with more clarity, purpose, and passion. AI at BetterUp
Our team thrives at the intersection of human expertise and AI capability. As an AI‑forward company, adaptation and continuous learning are part of our daily work. We look for teammates who experiment boldly, share discoveries openly, and help define best practices for AI‑augmented work. These professionals thoughtfully integrate AI into work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation. You’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify impact. Benefits
Access to BetterUp coaching—one for you and one for a friend or family member. A competitive compensation plan with opportunity for advancement. Medical, dental, and vision insurance. Flexible paid time off. Per year:
All federal/statutory holidays observed. 4 BetterUp Inner Workdays (https://www.betterup.co/inner-work). 5 Volunteer Days to give back. Learning and Development stipend. Company-wide Summer & Winter breaks.
Year‑round charitable contribution of your choice on behalf of BetterUp. 401(k) self‑contribution. Seniority level
Mid‑Senior level Employment type
Full‑time Job function
Design, Art/Creative, and Information Technology Industries
Professional Training and Coaching Base Salary
New York City and San Francisco:
$220,800 - $303,600 Austin and Arlington:
$198,720 - 273,240 Privacy Notice
Protecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to support@betterup.co. Equal Opportunity Employer
BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
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