Netflix
Publishing Specialist, Off-Platform Prestige
Netflix, Los Angeles, California, United States, 90079
Publishing Specialist, Off-Platform Prestige – Netflix
We are seeking a creative and detail‑obsessed Specialist to own the off‑platform voice and content strategy for our prestige audience segment, with a primary focus on the Tudum Instagram account. This role is critical for building Tudum’s authority and cultural cachet.
You will be the key connector between our core editorial site (Tudum.com), our high‑priority awards‑season initiatives (Netflix Awards), and our premium print/digital publication (Tudum Magazine). Your mission is to craft a cohesive, elevated, and compelling narrative that showcases the artistry, craft, and excellence behind our most acclaimed content, ensuring our storytelling captures the interest of a discerning, culturally‑savvy audience and connects the dots among our editorial products.
Responsibilities
Own the day‑to‑day programming, content creation (including light design/video editing), and community management for the Tudum Instagram account, ensuring a consistent, premium, and authoritative voice.
Act as the primary bridge between Tudum.com, Netflix Awards, and Tudum Magazine, developing and executing integrated content plans that tell a unified, multi‑platform story.
Partner closely with the Netflix Awards team during key campaign windows (Emmys, Oscars, etc.) to translate awards strategy into compelling, elevated, fan‑facing social content that meets business and publishing goals.
Collaborate with the Tudum Magazine team to create digital‑first expressions of print content, building desire and driving awareness for the publication.
In partnership with our social creative agency, ideate and produce bespoke content (graphics, video, carousels, Stories, Reels) specifically designed to engage a ‘prestige’ audience, focusing on craft, artistry, and behind‑the‑scenes narratives.
Own the strategy and day‑to‑day programming of the Netflix Letterboxd account.
Work cross‑functionally with Publishing Editorial, Creative Studios, and Discovery to ensure our prestige storytelling is platform‑specific, timely, and reaches the right audience at the right moment.
In deep partnership with the Manager, Off‑Platform Strategy & Programming, own the tactical execution and management of prestige content across other owned platforms such as Apple News and Apple Maps Guides.
In deep partnership with the Manager, Creators & Partnerships, ensure that prestige publishing initiatives live as opportunities across our brand work and creator amplification strategy.
Analyze and report on the performance of the Tudum Instagram and other prestige‑focused initiatives across platforms, providing insights to refine our approach and grow our target audience.
Stay tapped into the cultural conversation, identifying moments and trends relevant to our prestige audience content slate.
What We're Looking For (The Ideal Candidate)
Experience: 4+ years in social media management, editorial, or brand marketing, with a specific focus on a ‘prestige,’ luxury, arts, or culture brand.
Strong Platform Expertise: Proven, hands‑on experience managing and growing a high‑profile Instagram account with a strong portfolio of creative, beautiful, and engaging content.
Sophisticated Taste: A keen eye for design and exceptional creative taste, capable of creating high‑end, premium content.
Passion for the ‘Craft’: A genuine cinephile who is passionate about the awards landscape and can speak fluently about the craft of filmmaking and television.
Exceptional Editorial Skills: An excellent, witty, and elevated copywriter with a distinct voice that is both authoritative and engaging.
Highly Collaborative: A proactive communicator who can build strong relationships with internal and external partners, including awards teams, editorial staff, and creative agencies.
Comfortable On‑Set: Experience working on photo and video shoots with high‑profile talent, demonstrating discretion and professionalism.
Organized and Detail‑Oriented: Capable of managing a complex content calendar, juggling multiple stakeholder priorities, and ensuring flawless execution.
A passion for Netflix’s prestige slate and a desire to celebrate the artistry behind it.
Compensation
This role offers an annual salary in the range of $70,000–$160,000, based on market indicators and the specific job family, experience, and skills. Salary versus stock option distribution is determined each year by the candidate.
Seniority level : Not applicable Employment type : Full‑time Job function : Other
Equal Opportunity Employer
We are an equal‑opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
We strive to host a meaningful interview experience for all candidates. If you need an accommodation or adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
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You will be the key connector between our core editorial site (Tudum.com), our high‑priority awards‑season initiatives (Netflix Awards), and our premium print/digital publication (Tudum Magazine). Your mission is to craft a cohesive, elevated, and compelling narrative that showcases the artistry, craft, and excellence behind our most acclaimed content, ensuring our storytelling captures the interest of a discerning, culturally‑savvy audience and connects the dots among our editorial products.
Responsibilities
Own the day‑to‑day programming, content creation (including light design/video editing), and community management for the Tudum Instagram account, ensuring a consistent, premium, and authoritative voice.
Act as the primary bridge between Tudum.com, Netflix Awards, and Tudum Magazine, developing and executing integrated content plans that tell a unified, multi‑platform story.
Partner closely with the Netflix Awards team during key campaign windows (Emmys, Oscars, etc.) to translate awards strategy into compelling, elevated, fan‑facing social content that meets business and publishing goals.
Collaborate with the Tudum Magazine team to create digital‑first expressions of print content, building desire and driving awareness for the publication.
In partnership with our social creative agency, ideate and produce bespoke content (graphics, video, carousels, Stories, Reels) specifically designed to engage a ‘prestige’ audience, focusing on craft, artistry, and behind‑the‑scenes narratives.
Own the strategy and day‑to‑day programming of the Netflix Letterboxd account.
Work cross‑functionally with Publishing Editorial, Creative Studios, and Discovery to ensure our prestige storytelling is platform‑specific, timely, and reaches the right audience at the right moment.
In deep partnership with the Manager, Off‑Platform Strategy & Programming, own the tactical execution and management of prestige content across other owned platforms such as Apple News and Apple Maps Guides.
In deep partnership with the Manager, Creators & Partnerships, ensure that prestige publishing initiatives live as opportunities across our brand work and creator amplification strategy.
Analyze and report on the performance of the Tudum Instagram and other prestige‑focused initiatives across platforms, providing insights to refine our approach and grow our target audience.
Stay tapped into the cultural conversation, identifying moments and trends relevant to our prestige audience content slate.
What We're Looking For (The Ideal Candidate)
Experience: 4+ years in social media management, editorial, or brand marketing, with a specific focus on a ‘prestige,’ luxury, arts, or culture brand.
Strong Platform Expertise: Proven, hands‑on experience managing and growing a high‑profile Instagram account with a strong portfolio of creative, beautiful, and engaging content.
Sophisticated Taste: A keen eye for design and exceptional creative taste, capable of creating high‑end, premium content.
Passion for the ‘Craft’: A genuine cinephile who is passionate about the awards landscape and can speak fluently about the craft of filmmaking and television.
Exceptional Editorial Skills: An excellent, witty, and elevated copywriter with a distinct voice that is both authoritative and engaging.
Highly Collaborative: A proactive communicator who can build strong relationships with internal and external partners, including awards teams, editorial staff, and creative agencies.
Comfortable On‑Set: Experience working on photo and video shoots with high‑profile talent, demonstrating discretion and professionalism.
Organized and Detail‑Oriented: Capable of managing a complex content calendar, juggling multiple stakeholder priorities, and ensuring flawless execution.
A passion for Netflix’s prestige slate and a desire to celebrate the artistry behind it.
Compensation
This role offers an annual salary in the range of $70,000–$160,000, based on market indicators and the specific job family, experience, and skills. Salary versus stock option distribution is determined each year by the candidate.
Seniority level : Not applicable Employment type : Full‑time Job function : Other
Equal Opportunity Employer
We are an equal‑opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
We strive to host a meaningful interview experience for all candidates. If you need an accommodation or adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
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