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Bisque Imports

Marketing Manager

Bisque Imports, Belmont, North Carolina, United States, 28012

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Bisque Imports is a global distributor of ceramic supplies and equipment, proudly serving pottery studios, ceramic artists, and educational institutions around the world. From First Fired Bisque and glazes to kilns and tools, we deliver high-quality products that help our customers create with confidence.

Summary We are seeking a Marketing Manager who can develop and execute marketing plans to generate leads, build relationships, and drive sales. If you're passionate about reaching creative professionals and building brand visibility in a B2B environment, we want to hear from you.

Responsibilities

Plan and execute B2B digital campaigns across email, social, paid ads, SEO, and web

Track KPIs and optimize performance using analytics tools

Website & E-Commerce Management

Maintain and improve website content, promotions, product launches, and SEO

Make data-backed recommendations to improve lead conversion and sales

Campaigns, Events & Product Launches

Coordinate marketing for product launches, promotions, and trade shows

Plan and execute industry events (trade shows, demos, workshops)

Manage contractors (designers, influencers) for ROI

Prioritize and assign tasks to internal marketing team members

Market Insight & Optimization

Research customer needs, market trends, and competitors

Test new tools, platforms, and AI solutions to improve efficiency

Requirements

Minimum 2-year degree in Marketing

3-5+ years of experience in B2B marketing

Solid understanding of SEO, Google Ads, email marketing, and drip campaigns

Excellent writing and communication skills

Ability to manage multiple projects and meet deadlines

Interest or background in ceramics, crafts, or creative industries is a plus

Must be able to utilize AI-driven tools and platforms to enhance marketing strategy, content development, and operational efficiency where practical

Health, dental, and vision insurance

Paid time off and holidays

Schedule

Monday to Friday, 8:00 AM – 4:30 PM

Travel for trade shows or events (as needed)

How To Apply Apply with your resume, a cover letter highlighting your relevant experience, and a minimum of 3 business references. Include links to any portfolios, campaigns, or websites you've worked on if available.

Job Type Full-time

Pay $100,000.00 – $125,000.00 per year commensurate with experience

Benefits

401(k)

Health insurance

Paid time off

Vision insurance

Education Associate (Required)

Seniority level Mid-Senior level

Employment type Full-time

Job function Marketing and Sales

Industries Glass, Ceramics and Concrete Manufacturing

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