Capitol Broadcasting Company
Radio Account Executive-Wilmington
Capitol Broadcasting Company, Wilmington, North Carolina, United States, 28412
Join to apply for the
Radio Account Executive-Wilmington
role at
Capitol Broadcasting Company
4 days ago Be among the first 25 applicants
Overview As an Account Executive, you will play a vital role in driving revenue growth by connecting advertisers with our engaged audiences. You will leverage your sales expertise and industry knowledge to develop and maintain strong relationships with clients, identify new business opportunities, and deliver customized advertising solutions that meet their marketing objectives.
Key Responsibilities And Essential Functions
Prospect and Acquire New Clients: Identify and prospect potential advertisers, including local businesses, and regional brands that align with our target demographic and marketing objectives. Develop and execute strategic sales plans to acquire new business and expand our client base.
Understand Client Needs: Conduct thorough needs analysis with clients to understand their advertising goals, target audience, and budget requirements. Tailor advertising proposals and solutions that effectively showcase the value of advertising on our radio stations, TV stations and digital properties.
Create Customized Advertising Solutions: Collaborate with clients to develop customized advertising solutions that leverage our unique offerings, including on-air spots, promotional events, digital platforms, and sponsorships. Ensure that advertising solutions align with client objectives and deliver measurable results.
Negotiate Contracts: Negotiate advertising agreements and contracts with clients, ensuring terms and conditions are mutually beneficial and meet both parties' expectations.
Provide Excellent Customer Service: Build and maintain strong relationships with clients by providing exceptional customer service and ongoing support. Serve as the primary point of contact for client inquiries, feedback, and campaign updates. Proactively address any issues or concerns to ensure client satisfaction.
Stay Informed: Keep abreast of industry trends, market developments, and competitor activities within the advertising and sports media landscape. Use this knowledge to identify emerging opportunities and position our station as a preferred advertising partner.
Required Qualifications
Proven track record of success in advertising sales, preferably in the radio broadcasting or media industry
Strong understanding of advertising principles, media planning, and sales techniques
Excellent communication, presentation, and negotiation skills
Ability to build and maintain relationships with clients and internal stakeholders
Results-driven with a focus on meeting and exceeding sales targets
Physical Demands
Visual & Auditory: Ability to see, hear, and listen effectively in order to communicate and perform job tasks
Speech: Must be able to speak clearly and be understood by others
Mobility: Ability to move distances, push, pull, and drive as required by the role
Manual Skills: Frequent use of hands and fingers for tasks requiring dexterity, such as writing, typing, and handling objects
Lifting & Carrying: Occasional lifting and carrying of items, with specific weight and distance requirements based on task needs
Work Conditions
Primary Setting: This role operates primarily in a standard office environment
Schedule: May require flexibility in hours
Work Style: Includes a mix of working independently and collaborating closely with others
Interaction: Regular verbal contact with colleagues and others is required
Atmospheric Conditions: The office environment may involve periods of moderate noise typical to an active workplace
Benefits
Competitive salary based on experience.
Benefits package including:
Comprehensive health insurance plan options
Vision and Dental Insurance
Company sponsored life insurance
Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
401K with company match
Generous paid time off
9 paid company holidays
Opportunities for professional development and career growth.
Dynamic and inclusive work environment with a supportive team culture.
Exciting projects and growth opportunities within a leading organization.
Opportunities to attend free local events, such as sporting events, concerts, shows, and more.
Pre-Employment Information
A pre-employment drug screening is required.
Capitol Broadcasting Company participates in E-Verify.
Capitol Broadcasting Company participates in the Work Opportunity Tax Credit (WOTC) program. However, completing the WOTC questionnaire is completely voluntary. Your decision will have absolutely no impact on your hiring chances, and your application WILL be accepted regardless of whether you choose to provide this information or not.
EEO Statement Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
CBC Statement Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV , WRAZ-TV , WRAL-FM , WRAL-HD2 , WNGT-CD , WCMC-FM , WCMC-HD1 , WDNC-AM , WCMC-HD2 , WCMC-HD3 , WCLY-AM , WCMC-HD4 , Microspace , and WRAL Digital in Raleigh, NC; WILM-TV , WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club , Bull City Hospitality , and Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the American Underground startup hub in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC; Rocky Mount Mills in Rocky Mount, NC; MoJud Lofts in Greensboro, NC; and The Thread in Rock Hill, SC.
#J-18808-Ljbffr
Radio Account Executive-Wilmington
role at
Capitol Broadcasting Company
4 days ago Be among the first 25 applicants
Overview As an Account Executive, you will play a vital role in driving revenue growth by connecting advertisers with our engaged audiences. You will leverage your sales expertise and industry knowledge to develop and maintain strong relationships with clients, identify new business opportunities, and deliver customized advertising solutions that meet their marketing objectives.
Key Responsibilities And Essential Functions
Prospect and Acquire New Clients: Identify and prospect potential advertisers, including local businesses, and regional brands that align with our target demographic and marketing objectives. Develop and execute strategic sales plans to acquire new business and expand our client base.
Understand Client Needs: Conduct thorough needs analysis with clients to understand their advertising goals, target audience, and budget requirements. Tailor advertising proposals and solutions that effectively showcase the value of advertising on our radio stations, TV stations and digital properties.
Create Customized Advertising Solutions: Collaborate with clients to develop customized advertising solutions that leverage our unique offerings, including on-air spots, promotional events, digital platforms, and sponsorships. Ensure that advertising solutions align with client objectives and deliver measurable results.
Negotiate Contracts: Negotiate advertising agreements and contracts with clients, ensuring terms and conditions are mutually beneficial and meet both parties' expectations.
Provide Excellent Customer Service: Build and maintain strong relationships with clients by providing exceptional customer service and ongoing support. Serve as the primary point of contact for client inquiries, feedback, and campaign updates. Proactively address any issues or concerns to ensure client satisfaction.
Stay Informed: Keep abreast of industry trends, market developments, and competitor activities within the advertising and sports media landscape. Use this knowledge to identify emerging opportunities and position our station as a preferred advertising partner.
Required Qualifications
Proven track record of success in advertising sales, preferably in the radio broadcasting or media industry
Strong understanding of advertising principles, media planning, and sales techniques
Excellent communication, presentation, and negotiation skills
Ability to build and maintain relationships with clients and internal stakeholders
Results-driven with a focus on meeting and exceeding sales targets
Physical Demands
Visual & Auditory: Ability to see, hear, and listen effectively in order to communicate and perform job tasks
Speech: Must be able to speak clearly and be understood by others
Mobility: Ability to move distances, push, pull, and drive as required by the role
Manual Skills: Frequent use of hands and fingers for tasks requiring dexterity, such as writing, typing, and handling objects
Lifting & Carrying: Occasional lifting and carrying of items, with specific weight and distance requirements based on task needs
Work Conditions
Primary Setting: This role operates primarily in a standard office environment
Schedule: May require flexibility in hours
Work Style: Includes a mix of working independently and collaborating closely with others
Interaction: Regular verbal contact with colleagues and others is required
Atmospheric Conditions: The office environment may involve periods of moderate noise typical to an active workplace
Benefits
Competitive salary based on experience.
Benefits package including:
Comprehensive health insurance plan options
Vision and Dental Insurance
Company sponsored life insurance
Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
401K with company match
Generous paid time off
9 paid company holidays
Opportunities for professional development and career growth.
Dynamic and inclusive work environment with a supportive team culture.
Exciting projects and growth opportunities within a leading organization.
Opportunities to attend free local events, such as sporting events, concerts, shows, and more.
Pre-Employment Information
A pre-employment drug screening is required.
Capitol Broadcasting Company participates in E-Verify.
Capitol Broadcasting Company participates in the Work Opportunity Tax Credit (WOTC) program. However, completing the WOTC questionnaire is completely voluntary. Your decision will have absolutely no impact on your hiring chances, and your application WILL be accepted regardless of whether you choose to provide this information or not.
EEO Statement Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
CBC Statement Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV , WRAZ-TV , WRAL-FM , WRAL-HD2 , WNGT-CD , WCMC-FM , WCMC-HD1 , WDNC-AM , WCMC-HD2 , WCMC-HD3 , WCLY-AM , WCMC-HD4 , Microspace , and WRAL Digital in Raleigh, NC; WILM-TV , WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club , Bull City Hospitality , and Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the American Underground startup hub in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC; Rocky Mount Mills in Rocky Mount, NC; MoJud Lofts in Greensboro, NC; and The Thread in Rock Hill, SC.
#J-18808-Ljbffr