Confidential
Chief Marketing Officer (CMO)
About the Company
Popular expedition travel company
Industry Leisure, Travel & Tourism
Type Public Company
Founded 1979
Employees 501-1000
Categories
Travel & Leisure Cruise Lines Cruises Specialty Travel Education Environmental Consulting Travel
Specialties
expedition travel experiential travel small-ship expeditions adventure cruises lifelong learning-oriented travel eco travel and adventure travel adventure travel luxury travel family travel and cruise
Business Classifications
B2C E-Commerce
About the Role
The Company is seeking an SVP, Chief Marketing Officer to spearhead the strategic development and execution of global marketing initiatives. The successful candidate will be a key member of the executive team, responsible for driving brand awareness, customer acquisition, and revenue growth. This role demands a visionary leader with a proven track record in marketing, particularly in experience-driven sectors. The CMO will be tasked with shaping the company's brand identity, overseeing integrated marketing campaigns, and ensuring that all marketing efforts are in line with the company's mission and business objectives.
Key responsibilities for the SVP, Chief Marketing Officer include developing a comprehensive, multi-channel global marketing strategy, acting as a strategic advisor to the CEO and executive leadership team, and championing the customer journey to optimize experience and brand loyalty. The role also involves leading a high-performing marketing team, managing external partners, and driving innovation in marketing technologies. The ideal candidate will have a passion for adventure travel, sustainability, and experiential storytelling, and will be adept at connecting with purpose-driven audiences. A strong background in digital marketing, integrated campaign strategy, and customer lifecycle management is essential, with a preference for those with experience in travel, hospitality, or similar sectors.
Hiring Manager Title CEO
Travel Percent Less than 10%
Functions
Marketing
About the Company
Popular expedition travel company
Industry Leisure, Travel & Tourism
Type Public Company
Founded 1979
Employees 501-1000
Categories
Travel & Leisure Cruise Lines Cruises Specialty Travel Education Environmental Consulting Travel
Specialties
expedition travel experiential travel small-ship expeditions adventure cruises lifelong learning-oriented travel eco travel and adventure travel adventure travel luxury travel family travel and cruise
Business Classifications
B2C E-Commerce
About the Role
The Company is seeking an SVP, Chief Marketing Officer to spearhead the strategic development and execution of global marketing initiatives. The successful candidate will be a key member of the executive team, responsible for driving brand awareness, customer acquisition, and revenue growth. This role demands a visionary leader with a proven track record in marketing, particularly in experience-driven sectors. The CMO will be tasked with shaping the company's brand identity, overseeing integrated marketing campaigns, and ensuring that all marketing efforts are in line with the company's mission and business objectives.
Key responsibilities for the SVP, Chief Marketing Officer include developing a comprehensive, multi-channel global marketing strategy, acting as a strategic advisor to the CEO and executive leadership team, and championing the customer journey to optimize experience and brand loyalty. The role also involves leading a high-performing marketing team, managing external partners, and driving innovation in marketing technologies. The ideal candidate will have a passion for adventure travel, sustainability, and experiential storytelling, and will be adept at connecting with purpose-driven audiences. A strong background in digital marketing, integrated campaign strategy, and customer lifecycle management is essential, with a preference for those with experience in travel, hospitality, or similar sectors.
Hiring Manager Title CEO
Travel Percent Less than 10%
Functions
Marketing