Wondr Health
PURPOSE
As a key member of the Marketing team, reporting to the Director of Adoption Marketing, the Marketing Specialist will plan and execute eligible participant adoption marketing projects. The role involves developing high‑impact, just‑in‑time materials to increase adoption rates and ultimately make a difference in the lives of many people. Candidates must thrive in a high‑urgency, fast‑paced environment and be able to take on simultaneous challenges.
JOB DESCRIPTION DEPARTMENT:
Marketing
POSITION:
Marketing Specialist / B2C
REPORTS TO:
Director of Marketing
JOB CLASS:
Exempt
MAJOR RESPONSIBILITIES
Collaborate with the Director of Adoption Marketing to identify strategic direction for participant adoption objectives
Develop integrated, compelling traditional and digital marketing campaigns driven by performance data and target demographic data to increase program enrollments
Gather feedback from internal and external stakeholders to produce impactful content that increases engagement among program participants
Leverage demand generation skills to creatively and effectively capture the attention of participants
Develop and execute strategies for all digital landscapes, including emails, text messages, microsites, and social media marketing
Manage adoption direct mail communications in collaboration with the Account Management team and external vendors, including letters, self‑mailers, and specialty print items
Create, manage, and update content on internal and external-facing company microsites
Drive development stimuler and management of co‑marketing and co‑branded participant enrollment materials for clients
Collaborate with the Director of Marketing Automation to provide frequent data reports that reflect initiative efficacy and recommend strategy moving forward, including identifying email deliverability challenges
Write, edit, proofread, and update client‑related content and communications in accordance with the style guide
Manage agency and vendor relationships to ensure outsourced work is consistent, high quality, cost‑effective, and reflects branding specifications
Manage participant contact lists, imports, and permissions
Ensure the quality, accuracy, and timeliness of all participant engagement communications
Ensure digital and print design is optimized for various delivery mediums
Manage client demands and internal requirements while identifying and balancing competing priorities
Conduct competitor research related to participant enrollment efforts
Take on a variety of projects
KNOWLEDGE, SKILLS AND ABILITIES
Excellent follow‑up and communication skills
Excellent project management skills
Quick learner of technical skills
Superior proofreading skills
Resourceful personality with exceptional attention to detail and layout consistency
Experience working with clients and a variety of internal stakeholders
Strong time‑management skills
Ability to propose and develop ideas and plans proactively
Ability to work independently and collaboratively with the team
Ability to bring creative solutions to existing programs and processesacier
Ability to drive strategic creative executions
Advanced use of Microsoft Office Applications
Professional and personable demeanor
Knowledge of Adobe Creative Suite拥
Excellent writer and detailed proofreader
CRM and marketing automation experience
GENERAL WORKING CONDITIONS General office working conditions apply. The workstation is located in a pod area with little or no privacy. It involves extended মে periods of sitting at a workstation performing computer duties, with constant interruptions by personnel, visitors, and telephone calls. Some positions may be remote or hybrid; each department head determines work‑from‑home or hybrid assignments as needed.
QUALIFICATIONS Educationขึ้น:
BA/BS in business, marketing or a related field preferred
Experience:
3 to 5 years marketing experience 1 to 2 years experience in the health and benefits industry
Wondr Health is an equal opportunity employer and values diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. All employment is decided based on qualifications, merit, and business need.
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JOB DESCRIPTION DEPARTMENT:
Marketing
POSITION:
Marketing Specialist / B2C
REPORTS TO:
Director of Marketing
JOB CLASS:
Exempt
MAJOR RESPONSIBILITIES
Collaborate with the Director of Adoption Marketing to identify strategic direction for participant adoption objectives
Develop integrated, compelling traditional and digital marketing campaigns driven by performance data and target demographic data to increase program enrollments
Gather feedback from internal and external stakeholders to produce impactful content that increases engagement among program participants
Leverage demand generation skills to creatively and effectively capture the attention of participants
Develop and execute strategies for all digital landscapes, including emails, text messages, microsites, and social media marketing
Manage adoption direct mail communications in collaboration with the Account Management team and external vendors, including letters, self‑mailers, and specialty print items
Create, manage, and update content on internal and external-facing company microsites
Drive development stimuler and management of co‑marketing and co‑branded participant enrollment materials for clients
Collaborate with the Director of Marketing Automation to provide frequent data reports that reflect initiative efficacy and recommend strategy moving forward, including identifying email deliverability challenges
Write, edit, proofread, and update client‑related content and communications in accordance with the style guide
Manage agency and vendor relationships to ensure outsourced work is consistent, high quality, cost‑effective, and reflects branding specifications
Manage participant contact lists, imports, and permissions
Ensure the quality, accuracy, and timeliness of all participant engagement communications
Ensure digital and print design is optimized for various delivery mediums
Manage client demands and internal requirements while identifying and balancing competing priorities
Conduct competitor research related to participant enrollment efforts
Take on a variety of projects
KNOWLEDGE, SKILLS AND ABILITIES
Excellent follow‑up and communication skills
Excellent project management skills
Quick learner of technical skills
Superior proofreading skills
Resourceful personality with exceptional attention to detail and layout consistency
Experience working with clients and a variety of internal stakeholders
Strong time‑management skills
Ability to propose and develop ideas and plans proactively
Ability to work independently and collaboratively with the team
Ability to bring creative solutions to existing programs and processesacier
Ability to drive strategic creative executions
Advanced use of Microsoft Office Applications
Professional and personable demeanor
Knowledge of Adobe Creative Suite拥
Excellent writer and detailed proofreader
CRM and marketing automation experience
GENERAL WORKING CONDITIONS General office working conditions apply. The workstation is located in a pod area with little or no privacy. It involves extended মে periods of sitting at a workstation performing computer duties, with constant interruptions by personnel, visitors, and telephone calls. Some positions may be remote or hybrid; each department head determines work‑from‑home or hybrid assignments as needed.
QUALIFICATIONS Educationขึ้น:
BA/BS in business, marketing or a related field preferred
Experience:
3 to 5 years marketing experience 1 to 2 years experience in the health and benefits industry
Wondr Health is an equal opportunity employer and values diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. All employment is decided based on qualifications, merit, and business need.
#J-18808-Ljbffr