OMRON Healthcare, Inc.
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OMRON Healthcare, Inc. pay range This range is provided by OMRON Healthcare, Inc. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $95,000.00/yr - $110,000.00/yr
Responsibilities
Develop integrated marketing strategies targeting physicians, specialists, clinical educators, and healthcare administrators.
Create messaging tailored to specific clinical audiences (primary care, cardiology, endocrinology, population health).
Translate clinical findings and product differentiators into impactful, evidence-based communications.
Lead marketing initiatives for Omron’s connected medical device ecosystem, ensuring alignment with FDA and regulatory standards.
Build strong clinical narratives demonstrating efficacy, patient outcomes, and workflow integration.
Partner with Medical Affairs to develop clinically accurate materials, including: Physician brochures & clinical sell sheets, product training decks, patient education materials, and clinical workflow integration guides.
Design and execute omnichannel campaigns targeting physician networks, provider groups, and healthcare systems.
Utilize digital, email, in-office tools, awareness campaigns, and physician-led content to drive product adoption.
Build lead‑generation pathways to support the sales pipeline and influence device ordering and utilization.
Lead strategies for trade shows to support broker representation.
Represent Omron Healthcare marketing our medical devices at major US tradeshows throughout the year.
Support strategic partnerships with health systems, payers, telehealth platforms, and employer groups by developing co‑branded marketing and activation programs.
Manage physician engagement strategies such as KOL campaigns, case study development, and peer‑to‑peer education opportunities.
Lead physician‑ and provider‑focused marketing strategy for Omron’s medical device portfolio.
Develop educational and awareness tools to support sales engagement with health systems and physician groups.
Collaborate with Sales to build segmented messaging, activation materials, and clinical value propositions.
Work with Product and Clinical teams to convert technical product attributes into compelling, clinically relevant marketing assets.
Manage external agencies and freelancers to develop campaigns, digital assets, and creative content.
Provide ongoing reporting and optimization recommendations based on campaign performance.
Qualifications
Bachelor’s degree in Marketing, Communications, Healthcare Administration, Life Sciences, or related field.
MBA or advanced degree preferred but not required.
5+ years of marketing experience in medical devices, healthcare, digital health, or জানতে পআণাে」?k‑focused marketing.
Proven ability to market to physicians, specialists, and healthcare decision-makers.
Experience developing materials within regulated environments (FDA, medical/legal/regulatory review).
Demonstrated success creating clinical or HCP‑targeted campaigns that influence adoption and utilization.
Experience collaborating with cross‑functional teams including Sales, Medical Affairs, Regulatory, and Product.
Strong analytical and financial acumen with ability to tie marketing activities to business impact.
Knowledge, Skills & Abilities
Strong understanding of medical device regulations and physician communication standards.
Ability to translate clinical data into compelling marketing messaging.
Excellent communication and presentation skills with executive presence.
Highly organized, adaptable, and able to work in an entrepreneurial, fast‑paced environment.
Creative thinking balanced with strong performance‑marketing and analytical instincts.
Ability to influence cross‑functional teams and manage multiple initiatives simultaneously.
Travel Requirements
Up to 30% travel for conferences, field visits, provider engagements, and business meetings.
Conclusion This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. But, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.
Omron is an Equal Opportunity Employer. We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the random? company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing, Product Management, and Project Management
Industries: Medical Equipment Manufacturing
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OMRON Healthcare, Inc. pay range This range is provided by OMRON Healthcare, Inc. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $95,000.00/yr - $110,000.00/yr
Responsibilities
Develop integrated marketing strategies targeting physicians, specialists, clinical educators, and healthcare administrators.
Create messaging tailored to specific clinical audiences (primary care, cardiology, endocrinology, population health).
Translate clinical findings and product differentiators into impactful, evidence-based communications.
Lead marketing initiatives for Omron’s connected medical device ecosystem, ensuring alignment with FDA and regulatory standards.
Build strong clinical narratives demonstrating efficacy, patient outcomes, and workflow integration.
Partner with Medical Affairs to develop clinically accurate materials, including: Physician brochures & clinical sell sheets, product training decks, patient education materials, and clinical workflow integration guides.
Design and execute omnichannel campaigns targeting physician networks, provider groups, and healthcare systems.
Utilize digital, email, in-office tools, awareness campaigns, and physician-led content to drive product adoption.
Build lead‑generation pathways to support the sales pipeline and influence device ordering and utilization.
Lead strategies for trade shows to support broker representation.
Represent Omron Healthcare marketing our medical devices at major US tradeshows throughout the year.
Support strategic partnerships with health systems, payers, telehealth platforms, and employer groups by developing co‑branded marketing and activation programs.
Manage physician engagement strategies such as KOL campaigns, case study development, and peer‑to‑peer education opportunities.
Lead physician‑ and provider‑focused marketing strategy for Omron’s medical device portfolio.
Develop educational and awareness tools to support sales engagement with health systems and physician groups.
Collaborate with Sales to build segmented messaging, activation materials, and clinical value propositions.
Work with Product and Clinical teams to convert technical product attributes into compelling, clinically relevant marketing assets.
Manage external agencies and freelancers to develop campaigns, digital assets, and creative content.
Provide ongoing reporting and optimization recommendations based on campaign performance.
Qualifications
Bachelor’s degree in Marketing, Communications, Healthcare Administration, Life Sciences, or related field.
MBA or advanced degree preferred but not required.
5+ years of marketing experience in medical devices, healthcare, digital health, or জানতে পআণাে」?k‑focused marketing.
Proven ability to market to physicians, specialists, and healthcare decision-makers.
Experience developing materials within regulated environments (FDA, medical/legal/regulatory review).
Demonstrated success creating clinical or HCP‑targeted campaigns that influence adoption and utilization.
Experience collaborating with cross‑functional teams including Sales, Medical Affairs, Regulatory, and Product.
Strong analytical and financial acumen with ability to tie marketing activities to business impact.
Knowledge, Skills & Abilities
Strong understanding of medical device regulations and physician communication standards.
Ability to translate clinical data into compelling marketing messaging.
Excellent communication and presentation skills with executive presence.
Highly organized, adaptable, and able to work in an entrepreneurial, fast‑paced environment.
Creative thinking balanced with strong performance‑marketing and analytical instincts.
Ability to influence cross‑functional teams and manage multiple initiatives simultaneously.
Travel Requirements
Up to 30% travel for conferences, field visits, provider engagements, and business meetings.
Conclusion This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. But, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.
Omron is an Equal Opportunity Employer. We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the random? company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing, Product Management, and Project Management
Industries: Medical Equipment Manufacturing
#J-18808-Ljbffr