Pfizer, S.A. de C.V
Senior Manager, Social Engagement — Product Communications
Pfizer, S.A. de C.V, Tampa, Florida, us, 33646
Senior Manager, Social Engagement — Product Communications
United States - Pennsylvania - Collegeville
United States - New York - New York City
We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place.
To fully realize Pfizer’s purpose – Breakthroughs change patients’ lives – we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues.
Strategy & Planning
Define the organic social strategy for primary and specialty care brands; translate brand narratives into platform-native content and series.
Build and maintain a channel-by-channel editorial calendar (quarterly and monthly views) aligned to campaigns, corporate moments, and product needs; integrate tagging/UTMs and paid‑media alignment.
Establish the operating model and resourcing required for channel management, content creation, and measurement; coordinate within CMO and with brand teams for ‘always‑on’ social.
Community Management & Safety Reporting
Stand up and govern response guidelines and escalation paths; partner with moderation vendors to manage open commenting and issue/AE‑response.
Set SLA‑based listening, triage, and response standards; oversee sentiment tracking and topic tagging to inform content and stakeholder updates.
Ensure review/approval compliance (Medical/Legal/Regulatory); monitor content expiration/renewal cycles and archive requirements.
Content Operations
Lead the editorial process: brief, develop, adapt, and optimize organic posts and lightweight social extensions; enforce tone of voice and style guides.
Coordinate influencer/partner content when relevant to organic social, ensuring taxonomy, job‑code tracking, and preview/QA workflows with agencies.
Drive test‑and‑learns across formats (short video, carousels, polls) and platform features; capture learnings and roll into playbooks.
Measurement & Optimization
Define the measurement framework and KPIs (reach, engagement rate, saves/shares, negative feedback, response SLAs, follower quality, site traffic/HVA); publish monthly readouts and quarterly deep dives.
Partner with Paid Media to integrate organic/paid flighting and ensure cross‑channel attribution; maintain dashboards and performance hygiene.
Cross‑Functional Leadership
Convene CMO, Public Affairs, Legal/Regulatory/Medical Affairs, brand teams, and agency partners to keep governance tight and delivery on time.
Represent Product Communications in enterprise social councils and audience insights forums; cascade guidance/playbooks to teams.
Qualifications
College degree required with 6+ years in social media/community management, product communications, or corporate social; healthcare experience preferred.
Proven track record building brand communities and editorial operations at scale (global/regional), as well as organizational skills and attention to detail.
Fluency with enterprise social tools (e.g., Sprinklr), listening/monitoring, and analytics; strong stakeholder and agency management.
Deep familiarity with medical/legal/regulatory review processes and content life‑cycle management (approvals, expirations).
Excellent written, oral, communication skills and interpersonal skills.
Ability to develop, implement and measure success of platforms.
Ability to work effectively across functions and levels across highly matrixed organization and manage multiple projects against tight deadlines.
Ability to work closely with Pfizer leaders, demonstrating poise and executive presence.
Self‑starter, able to work independently as well as with teams.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Base Salary The annual base salary for this position ranges from $124,400.00 to $201,400.00.* In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share‑based long‑term incentive program.
Benefits
Promoting Health and Wellness
to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced‑cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
Strengthening Colleagues’ Financial Security
by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
Providing Benefits and Time off for the Moments that Matter
to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12‑week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country‑specific programs.
And so much more , depending on your country and site, Pfizer offers childcare facilities or discount programs, on‑site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
Other Job Details
Last Day to Apply:
January 26, 2026
Work Location Assignment:
Hybrid, 2‑3 days onsite/week, Commercial Pfizer site required
Travel and Schedule
Willing to travel up to 10% of the time for business purpose (within USA).
Organizational Relationships
In‑house Media teams
CMO organization
Global Media/Public Affairs
Legal, Regulatory, Medical Affairs
Product brand teams
External agencies/partners
Resources Managed
Financial Accountability: 5‑8 million in budget oversight of agency resource
Supervision: This role could grow to be a people manager over time; would be an individual contributor.
Sunshine Act Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E‑Verify employer. This position requires permanent work authorization in the United States.
Accessibility Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com. This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.
#J-18808-Ljbffr
We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place.
To fully realize Pfizer’s purpose – Breakthroughs change patients’ lives – we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues.
Strategy & Planning
Define the organic social strategy for primary and specialty care brands; translate brand narratives into platform-native content and series.
Build and maintain a channel-by-channel editorial calendar (quarterly and monthly views) aligned to campaigns, corporate moments, and product needs; integrate tagging/UTMs and paid‑media alignment.
Establish the operating model and resourcing required for channel management, content creation, and measurement; coordinate within CMO and with brand teams for ‘always‑on’ social.
Community Management & Safety Reporting
Stand up and govern response guidelines and escalation paths; partner with moderation vendors to manage open commenting and issue/AE‑response.
Set SLA‑based listening, triage, and response standards; oversee sentiment tracking and topic tagging to inform content and stakeholder updates.
Ensure review/approval compliance (Medical/Legal/Regulatory); monitor content expiration/renewal cycles and archive requirements.
Content Operations
Lead the editorial process: brief, develop, adapt, and optimize organic posts and lightweight social extensions; enforce tone of voice and style guides.
Coordinate influencer/partner content when relevant to organic social, ensuring taxonomy, job‑code tracking, and preview/QA workflows with agencies.
Drive test‑and‑learns across formats (short video, carousels, polls) and platform features; capture learnings and roll into playbooks.
Measurement & Optimization
Define the measurement framework and KPIs (reach, engagement rate, saves/shares, negative feedback, response SLAs, follower quality, site traffic/HVA); publish monthly readouts and quarterly deep dives.
Partner with Paid Media to integrate organic/paid flighting and ensure cross‑channel attribution; maintain dashboards and performance hygiene.
Cross‑Functional Leadership
Convene CMO, Public Affairs, Legal/Regulatory/Medical Affairs, brand teams, and agency partners to keep governance tight and delivery on time.
Represent Product Communications in enterprise social councils and audience insights forums; cascade guidance/playbooks to teams.
Qualifications
College degree required with 6+ years in social media/community management, product communications, or corporate social; healthcare experience preferred.
Proven track record building brand communities and editorial operations at scale (global/regional), as well as organizational skills and attention to detail.
Fluency with enterprise social tools (e.g., Sprinklr), listening/monitoring, and analytics; strong stakeholder and agency management.
Deep familiarity with medical/legal/regulatory review processes and content life‑cycle management (approvals, expirations).
Excellent written, oral, communication skills and interpersonal skills.
Ability to develop, implement and measure success of platforms.
Ability to work effectively across functions and levels across highly matrixed organization and manage multiple projects against tight deadlines.
Ability to work closely with Pfizer leaders, demonstrating poise and executive presence.
Self‑starter, able to work independently as well as with teams.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Base Salary The annual base salary for this position ranges from $124,400.00 to $201,400.00.* In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share‑based long‑term incentive program.
Benefits
Promoting Health and Wellness
to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced‑cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
Strengthening Colleagues’ Financial Security
by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
Providing Benefits and Time off for the Moments that Matter
to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12‑week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country‑specific programs.
And so much more , depending on your country and site, Pfizer offers childcare facilities or discount programs, on‑site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
Other Job Details
Last Day to Apply:
January 26, 2026
Work Location Assignment:
Hybrid, 2‑3 days onsite/week, Commercial Pfizer site required
Travel and Schedule
Willing to travel up to 10% of the time for business purpose (within USA).
Organizational Relationships
In‑house Media teams
CMO organization
Global Media/Public Affairs
Legal, Regulatory, Medical Affairs
Product brand teams
External agencies/partners
Resources Managed
Financial Accountability: 5‑8 million in budget oversight of agency resource
Supervision: This role could grow to be a people manager over time; would be an individual contributor.
Sunshine Act Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E‑Verify employer. This position requires permanent work authorization in the United States.
Accessibility Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com. This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.
#J-18808-Ljbffr