BrandBastion
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Job Description Location: Remote Contract: Full-time (If hired outside Finland or North America, role will be structured as an Independent Contractor Agreement with full benefits) Reports to: VP of Product & Marketing Direct Reports: 3 (Data Analysts / BI roles)
About BrandBastion At BrandBastion, we help the world's biggest advertisers and fastest-growing disruptors turn social media conversations into brand growth. Our platform combines cutting-edge AI with expert community management to protect, engage, and grow brands at scale. We're agile, premium, and built for marketers who know that community is the new growth engine.
Role Overview We are looking for a Value & Marketing Insights Team Lead who specializes in marketing analytics. You will own how we measure and communicate the impact of BrandBastion across organic social and paid performance. Your job is to turn messy engagement and performance data into clear narratives, ROI frameworks, and executive-ready insights that help customers renew, expand, and win internally.
This is not a back-office BI role. You will work directly with Customer Success, Sales, Marketing, and Product to define what "value" means, prove it with data, and package it into reporting that resonates with decision-makers. The core of the role is marketing measurement, performance analysis, and storytelling.
Key Responsibilities
Marketing measurement and value frameworks:
Define and own BrandBastion's measurement approach for customer impact across engagement, moderation outcomes, sentiment, and paid performance signals when available.
Build ROI models and reporting templates that connect platform activity to business outcomes and customer goals.
Partner with Product and Customer Success to standardize "metrics that matter" by segment and use case.
Executive storytelling, case studies, and go-to-market analytics:
Own customer case studies end to end, from analysis to narrative to final deliverables for Sales and Marketing.
Produce benchmark and insights reports that help position BrandBastion in the market and support pipeline.
Turn data into clear recommendations that a VP of Marketing or Head of Social can act on.
Customer health and performance reviews:
Run a monthly review of key accounts covering usage, feature adoption, goal progress, and realized value.
Identify churn risk signals and propose concrete intervention plans with Customer Success (playbooks, strategy shifts, enablement).
Build simple, repeatable scorecards that help CS and Sales align on where to focus.
Team leadership:
Lead and develop a team of analysts with a focus on marketing measurement, clarity, and decision-ready insights.
Set priorities and standards for reporting, analysis quality, and narrative consistency.
Must-have qualifications
5+ years in marketing analytics or performance marketing analytics, ideally in B2B SaaS, AdTech, MarTech, or an agency serving enterprise brands.
Deep understanding of social media marketing metrics and paid performance, including how to interpret results and tradeoffs (creative, audience, placement, frequency, incrementality).
Experience working with social platform reporting ecosystems (Meta, TikTok, YouTube, X, Reddit), either directly or via client reporting.
Experience with attribution concepts (multi-touch, view-through, lift), experimentation (A/B tests), and measurement pitfalls (platform differences, sampling, missing baselines).
Strong experience building ROI narratives and executive-ready reporting, including QBRs, case studies, benchmarks, or business reviews.
Strong Analytical Background: Skilled in SQL, Excel, BI tools (e.g., Looker, Tableau, Power BI), and data visualization. Able to dive deep into complex datasets and deliver actionable insights.
Requirements
Marketing experience is a must-have: Ability to measure and report on organic social and paid social media performance, including engagement, reach, CTR, CVR, CAC, ROAS, and incremental lift, and translate platform metrics into business impact through strong KPI design, reporting, and narrative insights.
Business Savvy Storyteller: Understand marketing and sales dynamics and translate data into stories that resonate with executives.
Strong Analytical Background: Skilled in SQL, Excel, BI tools (Looker, Tableau, Power BI), data visualization, and deep analysis.
Marketing & Product Mindset: Understand funnels, campaigns, attribution, customer journeys, and product feature value.
Proactive & Collaborative: Thrive working across functions, balancing stakeholders, and driving projects to execution.
Excellent Communicator: Both written and verbal, capable of simplifying complex concepts.
Experience in SaaS, AdTech, or MarTech industries.
Familiarity with social media marketing metrics and advertising ROI.
Benefits
Play a pivotal role in shaping how BrandBastion demonstrates and communicates value.
Work closely with leadership and across departments, making a direct impact on growth.
Be part of a fast-growing, global, and innovative team redefining social media management.
Market rate competitive compensation.
4-5 weeks paid time off annually.
Fully remote work.
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Job Description Location: Remote Contract: Full-time (If hired outside Finland or North America, role will be structured as an Independent Contractor Agreement with full benefits) Reports to: VP of Product & Marketing Direct Reports: 3 (Data Analysts / BI roles)
About BrandBastion At BrandBastion, we help the world's biggest advertisers and fastest-growing disruptors turn social media conversations into brand growth. Our platform combines cutting-edge AI with expert community management to protect, engage, and grow brands at scale. We're agile, premium, and built for marketers who know that community is the new growth engine.
Role Overview We are looking for a Value & Marketing Insights Team Lead who specializes in marketing analytics. You will own how we measure and communicate the impact of BrandBastion across organic social and paid performance. Your job is to turn messy engagement and performance data into clear narratives, ROI frameworks, and executive-ready insights that help customers renew, expand, and win internally.
This is not a back-office BI role. You will work directly with Customer Success, Sales, Marketing, and Product to define what "value" means, prove it with data, and package it into reporting that resonates with decision-makers. The core of the role is marketing measurement, performance analysis, and storytelling.
Key Responsibilities
Marketing measurement and value frameworks:
Define and own BrandBastion's measurement approach for customer impact across engagement, moderation outcomes, sentiment, and paid performance signals when available.
Build ROI models and reporting templates that connect platform activity to business outcomes and customer goals.
Partner with Product and Customer Success to standardize "metrics that matter" by segment and use case.
Executive storytelling, case studies, and go-to-market analytics:
Own customer case studies end to end, from analysis to narrative to final deliverables for Sales and Marketing.
Produce benchmark and insights reports that help position BrandBastion in the market and support pipeline.
Turn data into clear recommendations that a VP of Marketing or Head of Social can act on.
Customer health and performance reviews:
Run a monthly review of key accounts covering usage, feature adoption, goal progress, and realized value.
Identify churn risk signals and propose concrete intervention plans with Customer Success (playbooks, strategy shifts, enablement).
Build simple, repeatable scorecards that help CS and Sales align on where to focus.
Team leadership:
Lead and develop a team of analysts with a focus on marketing measurement, clarity, and decision-ready insights.
Set priorities and standards for reporting, analysis quality, and narrative consistency.
Must-have qualifications
5+ years in marketing analytics or performance marketing analytics, ideally in B2B SaaS, AdTech, MarTech, or an agency serving enterprise brands.
Deep understanding of social media marketing metrics and paid performance, including how to interpret results and tradeoffs (creative, audience, placement, frequency, incrementality).
Experience working with social platform reporting ecosystems (Meta, TikTok, YouTube, X, Reddit), either directly or via client reporting.
Experience with attribution concepts (multi-touch, view-through, lift), experimentation (A/B tests), and measurement pitfalls (platform differences, sampling, missing baselines).
Strong experience building ROI narratives and executive-ready reporting, including QBRs, case studies, benchmarks, or business reviews.
Strong Analytical Background: Skilled in SQL, Excel, BI tools (e.g., Looker, Tableau, Power BI), and data visualization. Able to dive deep into complex datasets and deliver actionable insights.
Requirements
Marketing experience is a must-have: Ability to measure and report on organic social and paid social media performance, including engagement, reach, CTR, CVR, CAC, ROAS, and incremental lift, and translate platform metrics into business impact through strong KPI design, reporting, and narrative insights.
Business Savvy Storyteller: Understand marketing and sales dynamics and translate data into stories that resonate with executives.
Strong Analytical Background: Skilled in SQL, Excel, BI tools (Looker, Tableau, Power BI), data visualization, and deep analysis.
Marketing & Product Mindset: Understand funnels, campaigns, attribution, customer journeys, and product feature value.
Proactive & Collaborative: Thrive working across functions, balancing stakeholders, and driving projects to execution.
Excellent Communicator: Both written and verbal, capable of simplifying complex concepts.
Experience in SaaS, AdTech, or MarTech industries.
Familiarity with social media marketing metrics and advertising ROI.
Benefits
Play a pivotal role in shaping how BrandBastion demonstrates and communicates value.
Work closely with leadership and across departments, making a direct impact on growth.
Be part of a fast-growing, global, and innovative team redefining social media management.
Market rate competitive compensation.
4-5 weeks paid time off annually.
Fully remote work.
#J-18808-Ljbffr