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SalaryGuide

Growth Marketing Manager, Creator & Affiliate

SalaryGuide, New York, New York, us, 10261

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Growth Marketing Manager, Creator & Affiliate Join to apply for the

Growth Marketing Manager, Creator & Affiliate

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Base pay range $122,000.00/yr - $288,000.00/yr

Responsibilities

Build and scale Figma’s creator and affiliate marketing program from scratch — developing relationships with creators, communities, and strategic partners who authentically advocate for Figma

Curate and manage a portfolio of creators and affiliates, inspiring them to produce content, campaigns, and stories that generate buzz, drive awareness, and convert new users

Design and operationalize scalable frameworks to leverage partners and codify learnings into playbooks and systems that help the program scale over time

Collaborate across brand, community, and growth marketing to integrate creator and affiliate initiatives into Figma’s broader go-to-market efforts

Launch and measure advocacy campaigns that balance creative experimentation with performance outcomes — from driving signups and engagement to building brand equity

Requirements

6+ years of experience in creator, partnerships, or growth marketing, ideally within a fast-scaling SaaS or consumer brand that blends performance and brand storytelling

A proven track record of building and managing creator or partner programs that drive brand awareness, community advocacy, and measurable business growth

Creative and cultural fluency, with a deep understanding of social trends, online communities, and how to make brands relevant in culture

Strong strategicdelete and analytical skills, including comfort using platforms like Passionfroot, PartnerStack, or Impact to manage and measure program success

A collaborative, entrepreneurial mindset, excited to experiment, build new playbooks, and turn cultural momentum into scalable programs

Preferred

Comfort operating in product-led growth (PLG) environments and aligning advocacy work with user acquisition or engagement goals

Experience managing or collaborating with agencies, contractors, or marketplaces to scale creative production or partner operations

A strong personal interest in design, creativity, or the creator economy, and an instinct for spotting the people and stories that shape culture

Equity

Retirement with company contribution

Parental leave & reproductive or family planning support

Mental health & wellness benefits

Generous PTO

Company recharge days

Work from home stipend

Cell phone reimbursement

Seniority level Mid-Senior level

Employment type Full-time

Job function Marketing

Industries Marketing Services

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