PerkinElmer
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Marketing Manager
role at
PerkinElmer
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Brand Development & Stewardship
Support the creation and roll-out of the OneSource Life Sciences master brand and sub‑brand architecture.
Partner with leadership on the brand narrative, value messaging, positioning, and visual identity.
Ensure brand consistency across all business units, marketing channels, and customer‑facing materials.
Manage the development of brand guidelines and enable cross‑functional teams to adopt them.
Website Creation & Launch
Oversee the end‑to‑end build of the new OneSource Life Sciences website, including content, structure, user experience, and vendor management.
Coordinate internal SMEs (labs, PF, technology solutions) to supply accurate content and proofing.
Ensure the website reflects the new brand, showcases our capabilities clearly, and supports lead generation.
Manage launch timeline, testing, QA, and post‑launch optimization.
Marketing Strategy, Campaigns & Execution
Support the annual marketing plan for brand awareness, customer retention, and account growth.
Develop and maintain sales collateral, capability decks, case studies, and customer‑facing content.
Partner with sales, account management, and operations leaders to understand market needs and create relevant materials.
Manage general marketing requests from across the organization with clarity and prioritization.
Assist in development of digital campaigns (email, web, social) to drive awareness and demand.
Track performance metrics to support continuous improvement.
Account‑Based Marketing (ABM) Support
Work with the VP, Marketing & Strategy to operationalize the ABM strategy for top‑tier accounts.
Build targeted content, messaging, and materials tailored to strategic clients and verticals.
Coordinate with sales and account teams to understand account goals, decision‑maker needs, and buying journeys.
Manage ABM deliverables such as personalized microsites, targeted campaigns, executive briefings, and customer value stories.
Partner with analytics teams to measure engagement, track movement across the account lifecycle, and report on campaign impact.
Ensure ABM programs reinforce the new brand and support long‑term customer relationships.
Cross‑Functional Collaboration
Work closely with Project Farma, Lab Solutions, and Technology Solutions teams to unify messaging.
Collaborate with HR, legal, and corporate marketing teams to ensure alignment and compliance.
Support event marketing for conferences, summits, and customer engagements.
Seniority level
Entry level
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Biotechnology Research, Research Services, and Pharmaceutical Manufacturing
#J-18808-Ljbffr
Marketing Manager
role at
PerkinElmer
Referrals increase your chances of interviewing at PerkinElmer by 2x
Brand Development & Stewardship
Support the creation and roll-out of the OneSource Life Sciences master brand and sub‑brand architecture.
Partner with leadership on the brand narrative, value messaging, positioning, and visual identity.
Ensure brand consistency across all business units, marketing channels, and customer‑facing materials.
Manage the development of brand guidelines and enable cross‑functional teams to adopt them.
Website Creation & Launch
Oversee the end‑to‑end build of the new OneSource Life Sciences website, including content, structure, user experience, and vendor management.
Coordinate internal SMEs (labs, PF, technology solutions) to supply accurate content and proofing.
Ensure the website reflects the new brand, showcases our capabilities clearly, and supports lead generation.
Manage launch timeline, testing, QA, and post‑launch optimization.
Marketing Strategy, Campaigns & Execution
Support the annual marketing plan for brand awareness, customer retention, and account growth.
Develop and maintain sales collateral, capability decks, case studies, and customer‑facing content.
Partner with sales, account management, and operations leaders to understand market needs and create relevant materials.
Manage general marketing requests from across the organization with clarity and prioritization.
Assist in development of digital campaigns (email, web, social) to drive awareness and demand.
Track performance metrics to support continuous improvement.
Account‑Based Marketing (ABM) Support
Work with the VP, Marketing & Strategy to operationalize the ABM strategy for top‑tier accounts.
Build targeted content, messaging, and materials tailored to strategic clients and verticals.
Coordinate with sales and account teams to understand account goals, decision‑maker needs, and buying journeys.
Manage ABM deliverables such as personalized microsites, targeted campaigns, executive briefings, and customer value stories.
Partner with analytics teams to measure engagement, track movement across the account lifecycle, and report on campaign impact.
Ensure ABM programs reinforce the new brand and support long‑term customer relationships.
Cross‑Functional Collaboration
Work closely with Project Farma, Lab Solutions, and Technology Solutions teams to unify messaging.
Collaborate with HR, legal, and corporate marketing teams to ensure alignment and compliance.
Support event marketing for conferences, summits, and customer engagements.
Seniority level
Entry level
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Biotechnology Research, Research Services, and Pharmaceutical Manufacturing
#J-18808-Ljbffr