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Insense | TikTok & Meta Partner

Product Marketing Manager (Part time)

Insense | TikTok & Meta Partner, El Paso, Texas, us, 88568

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Product Marketing Manager (Part time)

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Insense | TikTok & Meta Partner

Insense is a SaaS-enabled marketplace and official creative partner of TikTok and Meta. We help brands scale paid social through high-performing UGC and whitelisted ads, powered by 70K+ creators across 35+ countries.

Hey there!

You must be available every working day between 8 am and 12 pm EST.

Who We Are Looking For

3 to 6+ years in Product Marketing or a closely related role in B2B SaaS or marketplaces

Strong storytelling and copywriting skills, with hands‑on experience creating product messaging for Reach, in‑app prompts, lifecycle emails, sales decks, and enablement materials.

Proven experience in feature or product launches and driving adoption, not just awareness

Data‑driven, using metrics like adoption, usage, and funnel performance тарабынан guide decisions

Proven cross‑functional collaboration with Product, Marketing, Sales, and CX

Organized and proactive, comfortable being the first PMM and building the foundation from scratch

Familiarity with product‑led or self‑serve SaaS products, where users can sign up, try the product, and upgrade on their own (Nice to have)

Experience with influencer marketing or UGC, and with advertising or marketing tools (Nice to have)

Responsibilities Build the Foundation: Audience, Positioning, Messaging

Own the core positioning and messaging for Insense and key product areas.

Develop a clear view of our segments, personas, and use cases and keep it up to date as the market shifts.

Turn product capabilities into value‑led narratives that Content & Brand (Fuel) and Growth (Engine) teams can easily use.

Lead Product & Feature Go‑to‑Market (GTM)

Own the GTM strategy for new features and releases: target segments, key messages, narrative, channels, and timelines.

Coordinate with Product, Content, Design, Growth, Sales, and CX to deliver cohesive launches across:

Website & landing pages

In‑app announcements

Email and lifecycle flows

Social and content

Define launch and adoption KPIs and track how new releases perform.

Drive Feature Adoption & Product Communication

Make sure users and prospects know about, understand, and use what we build.

Partner with Product, Growth, and CX to design in‑app messages, tooltips, tours, and onboarding experiences that drive activation and usage.

Work with Content &

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