Penn Medicine Lancaster General Health
Business Development Representative
Penn Medicine Lancaster General Health, King Of Prussia, Pennsylvania, United States, 19406
Overview
The Business Development Representative (Strategic Development Representative) is a key member of our revenue team, serving as the first point of contact between MRO and clinic and hospital leaders. The SDR identifies new partnership opportunities and fuels the Provider line pipeline through outbound and inbound outreach, prospect engagement, lead enrichment, and collaboration with Marketing and Sales. Responsibilities
Generate new leads for the Provider market through strategic outreach via phone, email, and social media. Engage clinic and hospital leaders with compelling messaging that sparks interest in MRO’s offerings. Qualify interest and intent, assessing alignment between clinic and hospital needs and our solutions. Schedule discovery calls between key decision makers and sales representatives. Collaborate with Lead SDR, Sales, Marketing, and Operations to prioritize outreach and refine strategy. Stay current on healthcare trends, product updates, and quality regulations to add value early in conversations. Track activities and outcomes in HubSpot and Salesforce, ensuring accurate pipeline documentation. Continuously refine messaging and outreach tactics to increase conversion and engagement. Support targeted campaigns and initiatives aligned with the MRO Provider strategy. Required Qualifications
Experience in healthcare, sales, account management, or client‑facing role. Strong interpersonal and written communication skills. Comfort with high‑volume outbound outreach and willingness to pick up the phone. Resilient and self‑motivated; can handle rejection and bounce back quickly. Driven by impact and growth; excited to help clinics and hospitals improve patient care through smarter use of data. Ability to work independently while collaborating cross‑functionally with multiple teams. Proficiency with Microsoft Office 365 (Outlook, Excel, Teams, etc.). Bachelor’s degree or equivalent. Willingness to travel up to 10% for team meetings. Preferred Qualifications
Familiarity with CRM and Marketing systems such as Salesforce, HubSpot, and ZoomInfo, or similar tools. Background in Provider market space, healthcare technology, data services, or hospital quality improvement programs. Work Environment & Physical Demands
Continuous sitting and fine manipulation. Work Authorization
Legally able to work in the United States without sponsorship. Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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The Business Development Representative (Strategic Development Representative) is a key member of our revenue team, serving as the first point of contact between MRO and clinic and hospital leaders. The SDR identifies new partnership opportunities and fuels the Provider line pipeline through outbound and inbound outreach, prospect engagement, lead enrichment, and collaboration with Marketing and Sales. Responsibilities
Generate new leads for the Provider market through strategic outreach via phone, email, and social media. Engage clinic and hospital leaders with compelling messaging that sparks interest in MRO’s offerings. Qualify interest and intent, assessing alignment between clinic and hospital needs and our solutions. Schedule discovery calls between key decision makers and sales representatives. Collaborate with Lead SDR, Sales, Marketing, and Operations to prioritize outreach and refine strategy. Stay current on healthcare trends, product updates, and quality regulations to add value early in conversations. Track activities and outcomes in HubSpot and Salesforce, ensuring accurate pipeline documentation. Continuously refine messaging and outreach tactics to increase conversion and engagement. Support targeted campaigns and initiatives aligned with the MRO Provider strategy. Required Qualifications
Experience in healthcare, sales, account management, or client‑facing role. Strong interpersonal and written communication skills. Comfort with high‑volume outbound outreach and willingness to pick up the phone. Resilient and self‑motivated; can handle rejection and bounce back quickly. Driven by impact and growth; excited to help clinics and hospitals improve patient care through smarter use of data. Ability to work independently while collaborating cross‑functionally with multiple teams. Proficiency with Microsoft Office 365 (Outlook, Excel, Teams, etc.). Bachelor’s degree or equivalent. Willingness to travel up to 10% for team meetings. Preferred Qualifications
Familiarity with CRM and Marketing systems such as Salesforce, HubSpot, and ZoomInfo, or similar tools. Background in Provider market space, healthcare technology, data services, or hospital quality improvement programs. Work Environment & Physical Demands
Continuous sitting and fine manipulation. Work Authorization
Legally able to work in the United States without sponsorship. Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr