Bayland Health is a fast-growing nutrition and wellness company with a strong presence across Amazon and other e-commerce channels. Our flagship brand, Micro Ingredients, is a leading supplement brand on Amazon, supported by a broad product portfolio and a growing marketplace business.
As we enter the next stage of growth, we are looking for a senior Amazon and marketplace leader to help us move beyond SKU‑volume‑driven growth and build a deeper, more scalable, and more profitable marketplace growth engine.
About the Role
We are seeking a Director / Sr. Director, Amazon & Marketplace Growth to lead the next stage of growth for our Amazon and e-commerce marketplace business. This senior leader will own the marketplace growth strategy, GMV performance, budget planning, profitability, SKU portfolio optimization, and long‑term channel health. Final title will be aligned based on experience, scope, and business impact.
This role will focus on moving the business from broad SKU‑volume growth toward deeper SKU optimization, hero product development, stronger category leadership, and more profitable marketplace execution. The ideal candidate brings deep Amazon marketplace experience, strong business and financial acumen, and a proven track record of scaling consumer product brands through advertising, content, pricing, promotions, analytics, team leadership, and cross‑functional execution.
Key Responsibilities
1. Own Amazon & Marketplace Growth
- Own growth strategy for Amazon and key e‑commerce marketplace channels, with accountability for GMV, profitability, market share, conversion, ranking, and long‑term channel health.
- Develop annual and quarterly business plans, including revenue targets, SKU priorities, promotional strategy, channel roadmap, and resource allocation.
- Shift the business from broad SKU‑volume growth toward deeper SKU optimization, hero product development, and stronger category leadership.
2. Lead Business Performance, Budget & Profitability
- Lead marketplace business performance, including GMV growth, budget planning, margin improvement, promotion ROI, and SKU‑level profitability.
- Build data‑driven investment frameworks to determine where to scale, maintain, reduce, or reposition spend across brands, categories, SKUs, campaigns, and platforms.
- Establish weekly, monthly, and quarterly business reviews to monitor GMV, margin, ACOS, TACOS, ROAS, conversion, ranking, inventory health, and budget pacing.
- Provide strategic leadership for Amazon Ads, including Sponsored Products, Sponsored Brands, Sponsored Display, DSP where applicable, and other retail media opportunities.
- Set advertising investment strategies based on SKU maturity, margin profile, ranking opportunity, inventory position, review quality, category competitiveness, and growth potential.
- Build a SKU‑level performance system to identify hero SKUs, growth SKUs, launch SKUs, maintenance SKUs, and underperforming SKUs, and guide resource allocation accordingly.
- Lead content and conversion optimization across product listings, A+ Content, Brand Store, product images, videos, SEO, pricing, bundling, multipacks, repositioning, promotions, and other growth initiatives.
4. Build Scalable Marketplace Operations
- Build operating rhythms across marketplace planning, product launches, campaign execution, budget reviews, promotion planning, inventory coordination, and performance reporting.
- Partner with Product, Finance, Brand, Regulatory, Sales, Supply Chain, and Operations teams to align marketplace priorities with business goals, including product launches, content strategy, compliance, sales forecasting, and operational execution.
- Identify operational bottlenecks and put systems in place to improve cross‑functional communication, execution quality, compliance, and long‑term marketplace health.
5. Lead and Scale the Amazon Marketplace Team
- Lead, coach, and develop the existing Amazon marketing team, including the Amazon E‑Commerce Lead, Amazon Ads Managers, and PPC Specialists.
- Set clear goals, KPIs, priorities, and accountability standards while building a culture of ownership, analytical thinking, collaboration, and continuous improvement.
- Build and scale the internal e‑commerce marketing organization by identifying hiring needs, adding critical capabilities, and designing team structures that support GMV growth, budget efficiency, and scalable marketplace execution.
- Manage internal team members as well as external agencies, freelancers, consultants, and marketplace vendors where applicable.
Required Qualifications
- 8+ years of experience in e‑commerce, Amazon marketplace, digital commerce, or marketplace growth, including 3+ years in a senior leadership or people management role.
- 5+ years of hands‑on Amazon marketplace experience, with strong knowledge of Seller Central and/or Vendor Central, Amazon Ads, listing optimization, marketplace operations, and performance management.
- Proven track record of owning or significantly driving Amazon or marketplace GMV growth, ideally across a large SKU portfolio, multi‑brand environment, or high‑growth consumer products business.
- Experience in nutrition, supplements, wellness, CPG, beauty, personal care, consumer health, or other fast‑moving consumer product categories.
- Strong understanding of Amazon growth levers, including advertising, keyword strategy, organic ranking, listing conversion, A+ Content, pricing, promotions, reviews, inventory, SKU portfolio management, and budget allocation.
- Strong business and financial acumen, with experience in managing marketplace budgets and key metrics, including GMV, margin, ACOS, TACOS, ROAS, promotion ROI, and SKU‑level profitability.
- Highly data‑driven leader with strong team management, cross‑functional communication, and executive presentation skills.
Preferred Qualifications
- Prior experience as Director of Amazon, Director of Marketplace Growth, Director of E‑commerce, Head of Amazon, Head of Marketplace, Amazon Channel Director, or a similar senior‑level role.
- Experience managing or significantly contributing to a large‑scale Amazon/e‑commerce business, ideally with $100M+ in annual marketplace revenue.
- Proven track record of improving ASIN performance and organic ranking, including scaling products into Top 100 / Top 500 positions within key Amazon categories, subcategories, or priority search results.
- Experience developing hero SKU strategies and improving sales depth, organic ranking, conversion, and profitability across high‑volume product portfolios.
- Strong knowledge of Amazon DSP, Amazon Marketing Cloud, retail media, attribution, incrementality testing, and advanced marketplace analytics.
- Experience building or restructuring Amazon/e‑commerce teams, including defining roles, identifying hiring needs, improving workflows, and scaling internal capabilities.
- Experience working with global or cross‑regional teams, especially across North America and Asia, with the ability to collaborate across time zones, cultures, and business functions.
Why Bayland Health?
- Join a fast‑growing health and wellness company with a mission‑driven team.
- Lead a high‑impact Amazon and marketplace growth function for a top supplement brand.
- Work directly with the CMO, CEO, and executive leadership team.
- Build strategies that reach millions of customers and support healthier lifestyles.
Salary and Compensation
- $190,000–$210,000 annual base salary, plus performance‑based bonus and incentives
- 401(k) with company match
- Paid time off, paid sick leave and paid holidays
- Lunch stipend, complimentary office snacks and beverages, and free parking for Bellevue‑based employees
Pay
$190,000 – $210,000 per year, plus bonus incentives. Final compensation will be based on the candidate’s level, relevant experience, and job‑related knowledge and skills.
Work Location
Bellevue, WA, onsite preferred; remote candidates in other U.S. locations may be considered.
Bayland Health is an equal opportunity employer committed to building a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth, or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other status protected under applicable federal, state, or local law.
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