Texas Instruments
Principle Architect – Customer Experience & AI Systems
Texas Instruments, Dallas, Texas, United States, 75215
Principle Architect – Customer Experience & AI Systems
Join to apply for the
Principle Architect – Customer Experience & AI Systems
role at
Texas Instruments Principle Architect – Customer Experience & AI Systems
1 day ago Be among the first 25 applicants Join to apply for the
Principle Architect – Customer Experience & AI Systems
role at
Texas Instruments Get AI-powered advice on this job and more exclusive features. Passionate about defining and driving the architectural vision for next-generation, customer-facing platforms that span digital commerce, marketing, sales, and customer service? Curious and innovative, utilizing new and existing techniques to propose solutions and strategies to solve complex business challenges? Collaborative and a strong communicator, working across business and IT teams to champion, educate, and drive new solutions and techniques?
Job Description
Are you someone who is:
Passionate about defining and driving the architectural vision for next-generation, customer-facing platforms that span digital commerce, marketing, sales, and customer service? Curious and innovative, utilizing new and existing techniques to propose solutions and strategies to solve complex business challenges? Collaborative and a strong communicator, working across business and IT teams to champion, educate, and drive new solutions and techniques?
About The Role
We are seeking a Principal Architect with deep expertise in software engineering and AI systems to join our Sales and Marketing Technology team as a senior individual contributor. This role focuses on designing and delivering intelligent, customer-facing platforms that power personalized digital experiences, including recommendation systems, generative AI applications, and search optimization.
You’ll drive technical strategy and architecture for scalable systems that span digital commerce, marketing automation, customer support, and sales enablement—translating complex business needs into modern, AI-driven software solutions.
Role And Responsibilities
In this role, you will be expected to:
Architect intelligent customer experience systems, including: Recommendation engines, personalization frameworks, and agentic workflows Search and findability solutions Generative AI applications (e.g., RAG, multi-agent frameworks, LLM fine-tuning) Design and implement scalable, modular, cloud-native software architectures using: Microservices and event-driven patterns (Kafka, RESTful APIs) Cloud platforms and infrastructure tools (AWS, GCP, Azure, Docker, Kubernetes) CI/CD pipelines and DevOps practices (GitLab, Jenkins, Terraform) Apply advanced AI/ML engineering capabilities to build real-time systems leveraging: LLMs, prompt engineering, orchestration frameworks (LangChain, Semantic Kernel) ML libraries such as PyTorch and TensorFlow for custom model integration Partner cross-functionally to define technology roadmaps, evaluate emerging tools, and drive architectural alignment across teams Act as a technical advisor and architectural authority across multiple domains Serve as a technical thought leader across engineering teams, conducting design reviews, defining best practices, and mentoring developers Lead business and technical discussions, develop architectural vision, requirements, and strategic technology roadmaps in partnership with business and technical leaders Design and implement solutions that are scalable, secure, and flexible using modern technologies and software engineering principles. Stay ahead of emerging AI technologies and assess their applicability for driving next-gen customer experiences
Qualifications
Minimum:
Bachelor's degree in Computer Science, Software Engineering, Electrical/Computer Engineering, Mathematics, Management Information Systems or equivalent fields 10+ years of experience in software engineering with a focus on designing large-scale, customer-facing platforms Expertise in cloud-native software architecture, API design, and real-time system integration Proven experience developing or integrating AI-driven applications, including generative AI Proficiency in modern programming languages such as Python, Java, or JavaScript Strong understanding of DevOps, CI/CD, containerization, and infrastructure as code
Preferred
Hands-on experience with generative AI frameworks, including LangChain, OpenAI APIs, RAG, or multi-agent systems Familiarity with MarTech platforms and customer experience technologies (e.g., personalization engines, CDPs, web analytics) Understanding of data privacy regulations and how they impact software design (e.g., GDPR, CCPA) Experience working in Agile environments and partnering with cross-functional teams to deliver production-grade AI applications
About Us
Why TI?
Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics. We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us.
About Texas Instruments
Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, personal electronics, communications equipment and enterprise systems. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com .
Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws.
If you are interested in this position, please apply to this requisition.
About The Team
TI does not make recruiting or hiring decisions based on citizenship, immigration status or national origin. However, if TI determines that information access or export control restrictions based upon applicable laws and regulations would prohibit you from working in this position without first obtaining an export license, TI expressly reserves the right not to seek such a license for you and either offer you a different position that does not require an export license or decline to move forward with your employment. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Information Technology Industries Semiconductor Manufacturing Referrals increase your chances of interviewing at Texas Instruments by 2x Get notified about new Principal Architect jobs in
Dallas, TX . Director of Enterprise Architecture - Hybrid or Remote Opportunity
Dallas, TX $160,000.00-$209,000.00 3 weeks ago Director of Enterprise Architecture - Hybrid or Remote Opportunity
Dallas-Fort Worth Metroplex $160,000.00-$209,000.00 4 hours ago Irving, TX $170,000.00-$300,000.00 23 hours ago Irving, TX $170,000.00-$300,000.00 1 week ago Principal Solution Architect – Cloud & AI Initiatives
Plano, TX $120,000.00-$150,000.00 3 weeks ago Dallas, TX $180,000.00-$220,000.00 17 hours ago Solutions Architect, NTT Global Alliance
SVP / Solutions Architect - Controls Technology
Irving, TX $156,160.00-$234,240.00 2 weeks ago Plano, TX $120,000.00-$130,000.00 16 hours ago Irving, TX $178,800.00-$298,000.00 1 week ago Solutions Architect, Retail, Google Cloud
Addison, TX $147,000.00-$216,000.00 2 days ago Dallas, TX $102,400.00-$204,100.00 2 weeks ago Sr Principal Solution Architect, IT Software
Dallas, TX $120,156.85-$156,060.00 4 days ago Senior Clinical Informatics Data Architect
Principal Solutions Architect - Enterprise Architecture, Application and AI
Irving, TX $149,515.00-$175,900.00 1 day ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Join to apply for the
Principle Architect – Customer Experience & AI Systems
role at
Texas Instruments Principle Architect – Customer Experience & AI Systems
1 day ago Be among the first 25 applicants Join to apply for the
Principle Architect – Customer Experience & AI Systems
role at
Texas Instruments Get AI-powered advice on this job and more exclusive features. Passionate about defining and driving the architectural vision for next-generation, customer-facing platforms that span digital commerce, marketing, sales, and customer service? Curious and innovative, utilizing new and existing techniques to propose solutions and strategies to solve complex business challenges? Collaborative and a strong communicator, working across business and IT teams to champion, educate, and drive new solutions and techniques?
Job Description
Are you someone who is:
Passionate about defining and driving the architectural vision for next-generation, customer-facing platforms that span digital commerce, marketing, sales, and customer service? Curious and innovative, utilizing new and existing techniques to propose solutions and strategies to solve complex business challenges? Collaborative and a strong communicator, working across business and IT teams to champion, educate, and drive new solutions and techniques?
About The Role
We are seeking a Principal Architect with deep expertise in software engineering and AI systems to join our Sales and Marketing Technology team as a senior individual contributor. This role focuses on designing and delivering intelligent, customer-facing platforms that power personalized digital experiences, including recommendation systems, generative AI applications, and search optimization.
You’ll drive technical strategy and architecture for scalable systems that span digital commerce, marketing automation, customer support, and sales enablement—translating complex business needs into modern, AI-driven software solutions.
Role And Responsibilities
In this role, you will be expected to:
Architect intelligent customer experience systems, including: Recommendation engines, personalization frameworks, and agentic workflows Search and findability solutions Generative AI applications (e.g., RAG, multi-agent frameworks, LLM fine-tuning) Design and implement scalable, modular, cloud-native software architectures using: Microservices and event-driven patterns (Kafka, RESTful APIs) Cloud platforms and infrastructure tools (AWS, GCP, Azure, Docker, Kubernetes) CI/CD pipelines and DevOps practices (GitLab, Jenkins, Terraform) Apply advanced AI/ML engineering capabilities to build real-time systems leveraging: LLMs, prompt engineering, orchestration frameworks (LangChain, Semantic Kernel) ML libraries such as PyTorch and TensorFlow for custom model integration Partner cross-functionally to define technology roadmaps, evaluate emerging tools, and drive architectural alignment across teams Act as a technical advisor and architectural authority across multiple domains Serve as a technical thought leader across engineering teams, conducting design reviews, defining best practices, and mentoring developers Lead business and technical discussions, develop architectural vision, requirements, and strategic technology roadmaps in partnership with business and technical leaders Design and implement solutions that are scalable, secure, and flexible using modern technologies and software engineering principles. Stay ahead of emerging AI technologies and assess their applicability for driving next-gen customer experiences
Qualifications
Minimum:
Bachelor's degree in Computer Science, Software Engineering, Electrical/Computer Engineering, Mathematics, Management Information Systems or equivalent fields 10+ years of experience in software engineering with a focus on designing large-scale, customer-facing platforms Expertise in cloud-native software architecture, API design, and real-time system integration Proven experience developing or integrating AI-driven applications, including generative AI Proficiency in modern programming languages such as Python, Java, or JavaScript Strong understanding of DevOps, CI/CD, containerization, and infrastructure as code
Preferred
Hands-on experience with generative AI frameworks, including LangChain, OpenAI APIs, RAG, or multi-agent systems Familiarity with MarTech platforms and customer experience technologies (e.g., personalization engines, CDPs, web analytics) Understanding of data privacy regulations and how they impact software design (e.g., GDPR, CCPA) Experience working in Agile environments and partnering with cross-functional teams to deliver production-grade AI applications
About Us
Why TI?
Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics. We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us.
About Texas Instruments
Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, personal electronics, communications equipment and enterprise systems. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com .
Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws.
If you are interested in this position, please apply to this requisition.
About The Team
TI does not make recruiting or hiring decisions based on citizenship, immigration status or national origin. However, if TI determines that information access or export control restrictions based upon applicable laws and regulations would prohibit you from working in this position without first obtaining an export license, TI expressly reserves the right not to seek such a license for you and either offer you a different position that does not require an export license or decline to move forward with your employment. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Information Technology Industries Semiconductor Manufacturing Referrals increase your chances of interviewing at Texas Instruments by 2x Get notified about new Principal Architect jobs in
Dallas, TX . Director of Enterprise Architecture - Hybrid or Remote Opportunity
Dallas, TX $160,000.00-$209,000.00 3 weeks ago Director of Enterprise Architecture - Hybrid or Remote Opportunity
Dallas-Fort Worth Metroplex $160,000.00-$209,000.00 4 hours ago Irving, TX $170,000.00-$300,000.00 23 hours ago Irving, TX $170,000.00-$300,000.00 1 week ago Principal Solution Architect – Cloud & AI Initiatives
Plano, TX $120,000.00-$150,000.00 3 weeks ago Dallas, TX $180,000.00-$220,000.00 17 hours ago Solutions Architect, NTT Global Alliance
SVP / Solutions Architect - Controls Technology
Irving, TX $156,160.00-$234,240.00 2 weeks ago Plano, TX $120,000.00-$130,000.00 16 hours ago Irving, TX $178,800.00-$298,000.00 1 week ago Solutions Architect, Retail, Google Cloud
Addison, TX $147,000.00-$216,000.00 2 days ago Dallas, TX $102,400.00-$204,100.00 2 weeks ago Sr Principal Solution Architect, IT Software
Dallas, TX $120,156.85-$156,060.00 4 days ago Senior Clinical Informatics Data Architect
Principal Solutions Architect - Enterprise Architecture, Application and AI
Irving, TX $149,515.00-$175,900.00 1 day ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr