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Heinz

Sr. Manager, eCom & Customer Marketing Ops

Heinz, Chicago, Illinois, United States, 60290

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The Senior Manager, eCom and Customer Marketing Operations is an integral part of the North America eCom and Customer Marketing (ECM) Organization. This individual partners with Brand and Customer Marketing Teams to identify and develop brand-specific national retail marketing programs and eCom strategies. Essential Functions & Responsibilities Key point of contact between Omni eCom Customer Marketing, Brand, and Agency team Represent BU with ECM organization, championing BU interests with the field ECM teams Partner with Brand Teams to develop strategies and creatives for retail media and shopper marketing programs aligned with customer objectives and internal goals Facilitate and develop retail media and shopper marketing briefings for Agency and Customer Marketing teams for various retailers Manage Creative Agency Team relationships to develop national omnichannel shopper marketing programs, including reviews and feedback Oversee budget management, reporting, and process improvements for ECM and Brand Teams, integrating multiple budget sources into clear reports Collaborate with ECM Teams, Retail Media Team, and Brand Teams to adapt strategies based on performance data and business results Lead communication of national eCom strategies across digital shelf, paid and organic search, data, and performance metrics Own reporting on eCom business performance for Brand Teams Share retail and brand initiatives, performance, and key learnings via regular BU updates Integrate brand insights into KHC BGS Coordinate brand and retailer annual planning processes to ensure alignment with BU and customer priorities Support KHC brand team ANAs to connect strategies with commerce GTM strategies Expected Experience & Required Skills Strong background in brand or eCom management within the consumer packaged goods industry Excellent relationship-building skills and ability to command trust and respect Experience communicating business results and strategies to leadership Proven ability to lead strategic vision and manage teams in a results-driven environment Experience leading creative agencies, including review and feedback processes Understanding of customer marketing tactics, go-to-market planning, and retail media Strong sales, finance, category planning, and analytical skills Excellent communication, reporting, and presentation skills Organizational and project management skills Ability to work independently with minimal supervision Proficiency in Microsoft Office Our Total Rewards philosophy is to provide programs that support our diverse workforce and their families, aligning with Kraft Heinz’s strategy and values. Salary Range:

$118,400 - $148,000 Bonus:

Performance-based bonus eligibility The offered compensation will consider internal equity, geographic location, experience, and other factors. Benefits:

Healthcare, protection, and savings plans tailored to employee needs, in accordance with plan terms. Wellbeing:

Programs and resources supporting physical, social, emotional, and financial health, including events, assistance programs, and support services. Participation in benefits may vary by role, country, region, and employment status. Location:

Chicago/Aon Center Kraft Heinz is an Equal Opportunity Employer. Applicants requiring accommodation can contact

NAZTAOps@kraftheinz.com

for assistance.

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