Heinz
The Senior Manager, eCom and Customer Marketing Operations is an integral part of the North America eCom and Customer Marketing (ECM) Organization. This individual partners with Brand and Customer Marketing Teams to identify and develop brand-specific national retail marketing programs and eCom strategies.
Essential Functions & Responsibilities
Key point of contact between Omni eCom Customer Marketing, Brand, and Agency team
Represent BU with ECM organization, championing BU interests with the field ECM teams
Partner with Brand Teams to develop strategies and creatives for retail media and shopper marketing programs aligned with customer objectives and internal goals
Facilitate and develop retail media and shopper marketing briefings for Agency and Customer Marketing teams for various retailers
Manage Creative Agency Team relationships to develop national omnichannel shopper marketing programs, including reviews and feedback
Oversee budget management, reporting, and process improvements for ECM and Brand Teams, integrating multiple budget sources into clear reports
Collaborate with ECM Teams, Retail Media Team, and Brand Teams to adapt strategies based on performance data and business results
Lead communication of national eCom strategies across digital shelf, paid and organic search, data, and performance metrics
Own reporting on eCom business performance for Brand Teams
Share retail and brand initiatives, performance, and key learnings via regular BU updates
Integrate brand insights into KHC BGS
Coordinate brand and retailer annual planning processes to ensure alignment with BU and customer priorities
Support KHC brand team ANAs to connect strategies with commerce GTM strategies
Expected Experience & Required Skills
Strong background in brand or eCom management within the consumer packaged goods industry
Excellent relationship-building skills and ability to command trust and respect
Experience communicating business results and strategies to leadership
Proven ability to lead strategic vision and manage teams in a results-driven environment
Experience leading creative agencies, including review and feedback processes
Understanding of customer marketing tactics, go-to-market planning, and retail media
Strong sales, finance, category planning, and analytical skills
Excellent communication, reporting, and presentation skills
Organizational and project management skills
Ability to work independently with minimal supervision
Proficiency in Microsoft Office
Our Total Rewards philosophy is to provide programs that support our diverse workforce and their families, aligning with Kraft Heinz’s strategy and values.
Salary Range:
$118,400 - $148,000 Bonus:
Performance-based bonus eligibility The offered compensation will consider internal equity, geographic location, experience, and other factors. Benefits:
Healthcare, protection, and savings plans tailored to employee needs, in accordance with plan terms. Wellbeing:
Programs and resources supporting physical, social, emotional, and financial health, including events, assistance programs, and support services. Participation in benefits may vary by role, country, region, and employment status. Location:
Chicago/Aon Center Kraft Heinz is an Equal Opportunity Employer. Applicants requiring accommodation can contact
NAZTAOps@kraftheinz.com
for assistance.
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$118,400 - $148,000 Bonus:
Performance-based bonus eligibility The offered compensation will consider internal equity, geographic location, experience, and other factors. Benefits:
Healthcare, protection, and savings plans tailored to employee needs, in accordance with plan terms. Wellbeing:
Programs and resources supporting physical, social, emotional, and financial health, including events, assistance programs, and support services. Participation in benefits may vary by role, country, region, and employment status. Location:
Chicago/Aon Center Kraft Heinz is an Equal Opportunity Employer. Applicants requiring accommodation can contact
NAZTAOps@kraftheinz.com
for assistance.
#J-18808-Ljbffr