TikTok
Senior Product Manager, Client Incentive Product
TikTok, San Jose, California, United States, 95123
Senior Product Manager, Client Incentive ProductSenior Product Manager, Client Incentive Product 1 week ago Be among the first 25 applicants
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Responsibilities
Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV. About the team Our team is responsible for designing and optimizing the Client Incentive Platform, ensuring systematic policy formulation, execution, and performance tracking. We cover enterprise customers across the entire platform, handling short-term and long-term incentives in various business scenarios, while ensuring the accuracy and compliance of all issued rebates and rewards.
Tiktok periodically offers incentives to accelerate the adoption of and investment in Tiktok 's advertising products, and to help partners build new capabilities to serve their customers. These incentives are offered to participating advertisers and advertising agencies where qualified.
Incentives to advertiser and agency participants may include: - cash payments - discounts on standard pricing - Coupons or ad credit used for free impressions/clicks - access to special inventory
TikTok has built a comprehensive in-house incentive system to drive this effort. Covering the entire lifecycle of client incentives from strategic policy planning and program rollouts to client signup, incentive distribution, and effect analysis, this system empowers TikTok to gain deep insights into regional advertisement markets, advertiser and agency sales strategies, and facilitates strategic collaboration between our strategy teams and global clients.
As a Product Manager for the Client Incentive Platform, you will be responsible for designing, optimizing, and advancing the company’s customer incentive system. You will ensure that all incentive policies are structured, measurable, and contribute to business growth. Collaborating across multiple teams, you will oversee the accurate execution of rebates, rewards, and incentive programs, continuously improving engagement and ROI.
Responsibilities: - Lead the overall planning and product design of the customer incentive platform, standardizing policy formulation, execution, and tracking. - Collaborate with strategy teams to design and optimize short-term (promotions, rebates) and long-term (loyalty programs, rewards) incentive strategies and execution plans. - Manage and enhance the enterprise customer incentive system using data-driven approaches, ensuring incentives align with customer behavior and transaction data. - Implement systematic improvements to enhance the transparency and automation of incentive policies, optimizing the user experience. - Develop and manage a performance tracking system, establishing clear metrics to measure incentive effectiveness and drive data-backed decision-making. - Ensure accuracy in rebate and reward distribution, continuously refining system logic to minimize errors. - Collaborate with data, finance, risk, and compliance teams to ensure incentive policies are both effective and regulatory-compliant. - Stay updated on industry trends and competitor analysis, continuously refining incentive strategies to improve customer retention and lifetime value (LTV).
Qualifications Minimum Qualifications - 3+ years of experience in product management, customer incentives, loyalty programs, or a related field. - Strong understanding of B2B or B2C customer incentive systems, including promotions, rebates, points, and loyalty programs. - Data-driven mindset, capable of analyzing incentive policy effectiveness and making continuous optimizations. - Familiarity with financial settlement logic, with the ability to understand and refine rebate and reward processing workflows. - Proficiency in SQL, data analysis tools (e.g., Tableau, Looker) to track and analyze incentive performance. - Strong cross-functional collaboration skills, capable of coordinating with multiple teams to implement incentive policies. - Knowledge of risk management and compliance requirements, balancing incentive strategies with business risks.
Preferred Qualifications: - Experience in e-commerce, advertising platforms, or B2B commerce with customer incentive product management. - Background in SaaS-based incentive management systems. - Knowledge of automated marketing and personalized incentive recommendations. -Proficient in English and Mandarin listening, speaking, reading and writing. Cross-cultural working/studying experience is preferred. Both English and Mandarin skill sets will help you to evaluate case analysis and investigations
About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information 【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $165120 - $414000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and 3. Exercising sound judgment. Seniority level
Seniority levelMid-Senior level Employment type
Employment typeFull-time Job function
Job functionProduct Management and Marketing IndustriesSocial Networking Platforms Referrals increase your chances of interviewing at TikTok by 2x Get notified about new Senior Product Manager jobs in
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Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV. About the team Our team is responsible for designing and optimizing the Client Incentive Platform, ensuring systematic policy formulation, execution, and performance tracking. We cover enterprise customers across the entire platform, handling short-term and long-term incentives in various business scenarios, while ensuring the accuracy and compliance of all issued rebates and rewards.
Tiktok periodically offers incentives to accelerate the adoption of and investment in Tiktok 's advertising products, and to help partners build new capabilities to serve their customers. These incentives are offered to participating advertisers and advertising agencies where qualified.
Incentives to advertiser and agency participants may include: - cash payments - discounts on standard pricing - Coupons or ad credit used for free impressions/clicks - access to special inventory
TikTok has built a comprehensive in-house incentive system to drive this effort. Covering the entire lifecycle of client incentives from strategic policy planning and program rollouts to client signup, incentive distribution, and effect analysis, this system empowers TikTok to gain deep insights into regional advertisement markets, advertiser and agency sales strategies, and facilitates strategic collaboration between our strategy teams and global clients.
As a Product Manager for the Client Incentive Platform, you will be responsible for designing, optimizing, and advancing the company’s customer incentive system. You will ensure that all incentive policies are structured, measurable, and contribute to business growth. Collaborating across multiple teams, you will oversee the accurate execution of rebates, rewards, and incentive programs, continuously improving engagement and ROI.
Responsibilities: - Lead the overall planning and product design of the customer incentive platform, standardizing policy formulation, execution, and tracking. - Collaborate with strategy teams to design and optimize short-term (promotions, rebates) and long-term (loyalty programs, rewards) incentive strategies and execution plans. - Manage and enhance the enterprise customer incentive system using data-driven approaches, ensuring incentives align with customer behavior and transaction data. - Implement systematic improvements to enhance the transparency and automation of incentive policies, optimizing the user experience. - Develop and manage a performance tracking system, establishing clear metrics to measure incentive effectiveness and drive data-backed decision-making. - Ensure accuracy in rebate and reward distribution, continuously refining system logic to minimize errors. - Collaborate with data, finance, risk, and compliance teams to ensure incentive policies are both effective and regulatory-compliant. - Stay updated on industry trends and competitor analysis, continuously refining incentive strategies to improve customer retention and lifetime value (LTV).
Qualifications Minimum Qualifications - 3+ years of experience in product management, customer incentives, loyalty programs, or a related field. - Strong understanding of B2B or B2C customer incentive systems, including promotions, rebates, points, and loyalty programs. - Data-driven mindset, capable of analyzing incentive policy effectiveness and making continuous optimizations. - Familiarity with financial settlement logic, with the ability to understand and refine rebate and reward processing workflows. - Proficiency in SQL, data analysis tools (e.g., Tableau, Looker) to track and analyze incentive performance. - Strong cross-functional collaboration skills, capable of coordinating with multiple teams to implement incentive policies. - Knowledge of risk management and compliance requirements, balancing incentive strategies with business risks.
Preferred Qualifications: - Experience in e-commerce, advertising platforms, or B2B commerce with customer incentive product management. - Background in SaaS-based incentive management systems. - Knowledge of automated marketing and personalized incentive recommendations. -Proficient in English and Mandarin listening, speaking, reading and writing. Cross-cultural working/studying experience is preferred. Both English and Mandarin skill sets will help you to evaluate case analysis and investigations
About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information 【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $165120 - $414000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and 3. Exercising sound judgment. Seniority level
Seniority levelMid-Senior level Employment type
Employment typeFull-time Job function
Job functionProduct Management and Marketing IndustriesSocial Networking Platforms Referrals increase your chances of interviewing at TikTok by 2x Get notified about new Senior Product Manager jobs in
San Jose, CA . San Jose, CA $149,040.00-$311,600.00 4 weeks ago San Jose, CA $165,120.00-$414,000.00 2 weeks ago Senior Product Manager (Recommend Strategy) - TikTok LIVE San Jose, CA $165,120.00-$311,600.00 4 weeks ago San Jose, CA $165,120.00-$311,600.00 3 weeks ago Menlo Park, CA $190,000.00-$256,000.00 2 weeks ago Principal Product Manager - Go-to-market Artificial Intelligence & AgentsSenior Product Manager, Behind the Meter and Channel SolutionsPrincipal Product Manager – LinkedIn Audience Network (LAN)Senior Product Manager - User Algo Transparency and Controls San Jose, CA $149,040.00-$311,600.00 1 week ago Mountain View, CA $183,000.00-$271,000.00 1 week ago Redwood City, CA $200,000.00-$220,000.00 4 weeks ago Senior Product Manager - App Performance & Reliability, Creative Tools San Jose, CA $149,040.00-$311,600.00 4 weeks ago Lead Product Manager - Regulatory Compliance San Jose, CA $200,000.00-$300,000.00 1 week ago Mountain View, CA $119,800.00-$258,000.00 2 weeks ago Mountain View, CA $213,500.00-$319,000.00 1 day ago Mountain View, CA $183,000.00-$271,000.00 5 days ago Senior Product Manager (AI-Driven Security Insights) Sunnyvale, CA $183,000.00-$271,000.00 1 week ago Palo Alto, CA $132,100.00-$165,100.00 2 weeks ago Senior Product Manager, Conversational Chatbot Sunnyvale, CA $136,100.00-$235,200.00 2 weeks ago Mountain View, CA $236,000.00-$319,000.00 1 day ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr