Head of Digital Marketing & Ecommerce l Fashion Lifestyle Brand

Description Location:

Austin, TX Reports To:

Chief Marketing Officer Team:

Digital Marketing, E-Commerce, Performance Marketing (2+ direct reports) Lead the Digital Growth Engine of a beloved Fashion Lifestyle Brand

As

Head of Digital Marketing & Ecommerce at Consuela , you’ll own the strategy, execution, and

P&L Performance

of our digital business across e-commerce, paid media, lifecycle marketing, and digital experience. This is a senior marketing leadership role responsible for delivering paced growth through creative storytelling, data-driven optimization, and a highly engaged team. As a member of the Consuela leadership team, you’ll collaborate directly with the CMO, CEO, Creative Director, and other cross-functional leaders to shape the digital future of a fast-growing fashion and lifestyle brand that’s rooted in a purposeful quest to

Make Today Ridiculously Awesome. Key Responsibilities Digital Strategy, Revenue Ownership & P&L Accountability

Lead and optimize Consuela’s owned, earned and paid digital channels with full

ownership of the digital marketing P&L all through the lens of Consuela’s brand ethos. Manage the

media budget and customer acquisition costs

across all paid platforms (search, social, display, influencer, influencer, affiliate)

Align digital strategy with topline business goals, ensuring return on ad spend (ROAS), customer lifetime value (LTV), and conversion KPIs are met or exceeded Collaborate with Consuela’s President on the above activities.

E-Commerce & Site Performance

Drive growth for

ConsuelaStyle.com , optimizing conversion rate, AOV, and customer journey Partner with creative and merchandising teams to ensure a seamless brand and product experience across the site in terms of UX, merchandising, and conversion rate optimization. Oversee CRO testing roadmap, user behavior insights, and platform improvements (Shopify) Quarterly reporting of trends and performance against company goals and recommended strategy changes based on results

Lifecycle & CRM Marketing

Develop and execute full-hourglass funnel strategies across email, SMS, and owned marketing channels Implement behavior-based lifecycle programs (welcome, cart recovery, loyalty, reactivation) with segmentation and personalization at scale Ensure compliance with evolving privacy regulations, deliverability, and accessibility standards Team Leadership & Creative Collaboration

Lead, mentor, and inspire a growing team of digital marketers and e-commerce professionals Foster a culture of

innovative thinking and creative problem solving,

accountability, and learning Partner closely with the Creative Director, internal creative team and external creative/production partners to

develop campaigns and content that are both performance-driven and rooted in Consuela’s brand ethos. Serve as a cross-functional connector—aligning Marketing, Creative, Product, and Sales around shared growth objectives

Analytics, Forecasting & Optimization

Own digital reporting frameworks and dashboards—tracking CAC, ROAS, LTV, AOV, and CVR Use GA4, attribution tools, and customer data to inform strategy and resource allocation Lead quarterly and annual digital forecasting and scenario planning tied to growth objectives About Consuela

In 2005, Consuela's Founder, CEO & Chief Creative Officer, Conni Reed found herself unfulfilled working in the corporate world. She set out on a quest to bring joy into her life and positively impact the world, honoring the artists and culture that shaped her fondest memories of being captivated by the vibrant contrast of colors, textures and human connection she enjoyed during childhood trips to Mexico with her father. Conni set three goals; 1.) Make Art. 2.) Support and Uplift Women. 3.) Work in Mexico. Today, twenty years later, what started as a one-woman entrepreneurial venture out of her garage in Dripping Springs, TX, Consuela, is a beloved, vibrantly colored, textural, meticulously built handbag and accessories brand headquartered out of Austin, TX and Leon, Guanajuato, Mexico. The name Consuela is derived from the verb ‘consolar’, meaning to console, comfort and uplift. This spirit is reflected in Consuela’s simple yet powerful mantra: ‘Make Today Ridiculously Awesome!’ Our mantra shapes everything we do from designing with purpose to blending artistry with functionality to celebrating resilience and embracing all the twists and turns of life’s journey. The ‘Art of the Unmatched’ is Consuela’s trademarked design philosophy and it’s the basis, foundation and inspiration for each collection. Consuela is representative of life’s journey, a collage of sights, sounds, emotions, and travels. Unexpected colors, textures, and patterns, that are purposefully “unmatched” rather than mismatched as if by mistake. Driven to support and uplift women, Conni founded the Consuela Viva Babe program to honor women who inspire others with their courage and strength. This initiative reflects Consuela’s dedication to shining a light and sharing stories that could easily be overlooked. Conni’s belief in nurturing the creative community is evident in her efforts to uplift communities in both countries. Through integrity-driven operations and long-term relationships, Conni supports culture and fosters thriving communities, underscoring her mission to grow and win together. Under Reed’s leadership, Consuela has earned recognition in Forbes Small Giants, with features in Us Weekly, NY Post, Good Morning America, Texas Monthly and more. Rooted in the 7P’s of our Evergreen Certification, we are a Purpose-driven team with the grit and resourcefulness to build a Private, Profitable, enduring and market-leading business that makes a positive dent in the universe. Consuela continues to redefine fashion with purpose with a growing omnichannel business spanning

e-commerce (ConsuelaStyle.com), wholesale (1,200+ accounts), retail (3 stores), and national department store presence . As the brand evolves, Reed remains committed to creating art, supporting and uplifting women, designing with intention and celebrating life’s journey. Requirements What You Bring

Core Qualifications

8–12 years of experience leading digital marketing or e-commerce for consumer brands (fashion/lifestyle and omnichannel experience preferred) Demonstrated ownership of digital revenue and P&L, including budgeting and media planning. Deep technical fluency in Shopify, Klaviyo (or equivalent ESP), Meta Ads Manager, Google Ads, GA4, and attribution tools. Strong grasp of growth mechanics, testing frameworks, and customer lifecycle optimization. A performance-focused mindset balanced with strong brand building and storytelling instincts. Leadership & Creative Collaboration Proven experience

leading and developing high-performing teams Strong

people management and coaching

skills—able to inspire, support, and grow talent Comfortable

working with ambiguity at both strategic and hands-on levels

in a dynamic, creative-led entrepreneurial environment Natural collaborator and communicator —capable of aligning creative and analytical minds around shared outcomes A

strong facilitator for creative solutions

that arise within the team as well as with crossfunctional disciplines A

deep respect for creative work and the power of brand —able to push performance while protecting aesthetic and narrative integrity. Benefits

Medical/Dental/Vision Employer paid STD/LTD & Basic Life Paid Parental Leave Simple IRA plan w/ company match PTO + Holidays Eligibility to participate in Corporate Bonus Program Bountiful employee discounts

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