Join to apply for the Senior Website Data Analyst role at Katalyst CRO
Join to apply for the Senior Website Data Analyst role at Katalyst CRO
Get AI-powered advice on this job and more exclusive features.
Job Description
We are seeking a highly skilled and motivated Senior Website Data Analyst who excels in analysing website data, providing optimization recommendations, identifying opportunities for improvement, understanding business goals, and effectively communicating data-driven narratives. The ideal candidate will have a strong background in web analytics, testing and optimization techniques, business acumen, and storytelling.
Job Description
We are seeking a highly skilled and motivated Senior Website Data Analyst who excels in analysing website data, providing optimization recommendations, identifying opportunities for improvement, understanding business goals, and effectively communicating data-driven narratives. The ideal candidate will have a strong background in web analytics, testing and optimization techniques, business acumen, and storytelling.
Responsibilities
- Website data analysis: Analyses and interpret website data using Adobe Analytics and Customer Journey Analytics (CJA).
- Evaluate key performance indicators and metrics to evaluate website performance, user behaviour, and conversion rates.
- Optimization strategies: Utilize website data analysis to identify areas for improvement and optimization.
- Develop data-driven strategies and recommendations to enhance website usability, user experience, and conversion rates.
- Opportunity identification: Proactively identify opportunities for website optimization and improvement based on data analysis.
- Conduct thorough analysis of user journeys, landing pages, conversion funnels, and other relevant website elements to uncover areas of potential growth and enhancement.
- Business understanding: Collaborate with stakeholders, including web team, marketing, product, and design teams, to understand business goals, objectives, and challenges.
- Translate business requirements into actionable insights and recommendations that align with the overall business strategy.
- Storytelling through data: Translate complex website data into compelling narratives that effectively communicate insights and recommendations to stakeholders.
- Present findings in a clear, concise, and visually appealing manner, using data visualization tools and storytelling techniques to engage and influence decision-makers.
- Testing and experimentation: Design and implement A/B tests and experiments to evaluate the impact of website changes and optimization strategies using Adobe Target.
- Analyze test results to determine statistical significance and the effectiveness of the test results and provide recommendations for further optimization.
- Conversion rate optimization (CRO): Collaborate with marketing and UX teams to improve website conversion rates.
- Analyze user behavior, conversion funnels, and other relevant data to identify barriers and opportunities for optimization.
- Develop CRO strategies and recommendations based on data insights.
- Data quality and governance: Ensure the accuracy and reliability of website data by implementing data quality checks and adhering to data governance policies and best practices.
- Identify and address data quality issues that may impact the accuracy of analysis results.
- Continuous learning and improvement: Stay up-to-date with the latest web analytics tools, testing and optimization techniques, storytelling approaches, and industry trends.
- Seek opportunities for professional development and actively contribute to the enhancement of website data analysis capabilities within the organization.
- Bachelor's degree in a relevant field (e.g., marketing, statistics, computer science) or equivalent work experience.
- Strong analytical and problem-solving skills, with a proven track record of analyzing website data and deriving actionable insights.
- Proficiency in web analytics tools such as Adobe Analytics, CJA, and Target.
- Experience with data visualization tools (e.g., Adobe Workspace, Tableau, Power BI) to create visually appealing and informative dashboards and reports.
- Excellent communication and storytelling skills, with the ability to effectively convey complex website data analysis concepts to non-technical stakeholders.
- Knowledge of optimization techniques and methodologies, such as A/B testing, multivariate testing, and personalization recommendations.
- Understanding of website usability, user experience (UX), and conversion rate optimization (CRO) principles.
- Business acumen and the ability to understand and align website optimization strategies with overall business goals and objectives.
- Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
- Adobe Analytics, CJA and/or Target Certification a plus.
- Minimum of 5 years' experience.
- Business acumen ability to understand marketing and business priorities and provide insight to support.
- Expertise with Adobe analytics, including CJA, Consumer Journey Analytics and web site analysis.
- Client facing strong presentation skills and communication skills.
- Ability to understand the details, but speak with strong presence and make complicated data simple and easy to understand.
- cross function, matrix, highly collaborative team player this is an independent role to support enterprise-wide website analysis who must be highly collaborative and take joy in working with others and being an excellent partner to many.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Information Technology-
Industries
IT Services and IT Consulting
Referrals increase your chances of interviewing at Katalyst CRO by 2x
Sign in to set job alerts for Senior Data Analyst roles.
Senior Business Data Analyst (multiple openings) - IHM
Manager- Senior Data/Business Analyst, AbbVie Complete Access
North Chicago, IL $94,000.00-$178,500.00 2 weeks ago
Manager- Senior Data/Business Analyst, AbbVie Complete Access
Deerfield, IL $79,300.00-$127,000.00 1 month ago
Senior Business Analyst,Retail Pharmacy-Track & Trace DSCSA Compliance
Deerfield, IL $79,300.00-$127,000.00 3 months ago
Deerfield, IL $63,100.00-$101,200.00 19 hours ago
Greater Chicago Area $105,000.00-$125,000.00 1 day ago
Business Analyst Pharmacy and Retail Ops
Deerfield, IL $63,100.00-$101,200.00 1 month ago
Northbrook, IL $70,000.00-$82,000.00 1 week ago
Senior Business Analyst, Pharmacy Services Product Innovation
Deerfield, IL $71,400.00-$114,300.00 1 month ago
North Chicago, IL $75,000.00-$90,000.00 5 days ago
Senior Business Analyst - Temp to Hire - Hybrid
Rolling Meadows, IL $79,000.00-$154,000.00 2 weeks ago
Elmhurst, IL $100,000.00-$140,000.00 2 weeks ago
Business Analyst (Hybrid, Schaumburg, IL)
Deerfield, IL $63,100.00-$101,200.00 11 hours ago
Schaumburg, IL $120,000.00-$140,000.00 1 month ago
Deerfield, IL $60,000.00-$99,000.00 1 day ago
Rosemont, IL $108,105.11-$135,131.39 1 week ago
Schaumburg, IL $68,000.00-$126,500.00 2 weeks ago
Business Analyst (Bank Deposits Operations)
Rolling Meadows, IL $80,800.00-$127,900.00 2 weeks ago
Senior Finance Analyst, Margin Accounting & Costing
North Chicago, IL $82,500.00-$157,500.00 5 days ago
Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr