Davita Inc.
Sr Industry Marketing Manager - Logistics Service Providers
Davita Inc., Farmers Branch, Texas, United States
Blue Yonder Job Title:
Sr. Industry Marketing Manager - Logistics Service Providers
Additional Job Title:
Sr. Product Marketing Manager
Location:
US - Remote
Overview:
Blue Yonder is seeking a creative and dynamic solution and industry marketer with a solid understanding of third-party logistics and supply chain management to help accelerate Blue Yonder's leadership in supply chain transformation.
Scope:
In this role, you will collaborate with marketing, industry, business strategy, and enablement teams to craft positioning, content, and go-to-market strategies that clearly communicate how Blue Yonder solutions meet the needs of logistics service providers, enabling them to realize their full potential.
What you will do:
GTM Strategies:
Collaborate with marketing, product, and industry teams to define target audiences and optimal solution mixes, driving differentiated market campaigns. Industry Messaging and Content:
Develop industry-specific, value-driven messaging and content for sales, awareness, and demand generation efforts to drive deals. Cross-Functional Messaging Inclusion:
Align with the broader marketing organization on GTM plans, ensuring relevance to 3PL business and integration into strategies, messaging, and content. LSP Business Analysis:
Conduct research and collaborate with operations teams to understand LSP business performance and recommend content, messaging, and GTM approaches for growth. GTM Support:
Create enablement materials and content for major accounts to support sales activities, sharing industry insights, competitive intelligence, and solution knowledge. Subject Matter Expert:
Act as a subject matter expert on Logistics Service Providers, supporting sales efforts and industry events. What we are looking for: Bachelor's Degree in marketing or a high-tech field; MBA/master's preferred 5+ years of marketing experience 3+ years of services marketing experience, preferably with SaaS solutions Understanding of supply chain software Knowledge of AI tools for marketing to assist in content design and delivery #LI-REMOTE The salary range for this position is $119,254 - $151,665 USD. Compensation will depend on skills, experience, and other relevant factors. The role may include performance bonuses or commissions. Blue Yonder offers a comprehensive benefits package, including: Medical, Dental, and Vision coverage 401K with matching Flexible Time Off Corporate Fitness Program Voluntary benefits such as legal plans, accident and hospital indemnity, pet insurance, and more We are committed to fostering an inclusive workplace that values diversity and belonging, guided by our core values. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
#J-18808-Ljbffr
Collaborate with marketing, product, and industry teams to define target audiences and optimal solution mixes, driving differentiated market campaigns. Industry Messaging and Content:
Develop industry-specific, value-driven messaging and content for sales, awareness, and demand generation efforts to drive deals. Cross-Functional Messaging Inclusion:
Align with the broader marketing organization on GTM plans, ensuring relevance to 3PL business and integration into strategies, messaging, and content. LSP Business Analysis:
Conduct research and collaborate with operations teams to understand LSP business performance and recommend content, messaging, and GTM approaches for growth. GTM Support:
Create enablement materials and content for major accounts to support sales activities, sharing industry insights, competitive intelligence, and solution knowledge. Subject Matter Expert:
Act as a subject matter expert on Logistics Service Providers, supporting sales efforts and industry events. What we are looking for: Bachelor's Degree in marketing or a high-tech field; MBA/master's preferred 5+ years of marketing experience 3+ years of services marketing experience, preferably with SaaS solutions Understanding of supply chain software Knowledge of AI tools for marketing to assist in content design and delivery #LI-REMOTE The salary range for this position is $119,254 - $151,665 USD. Compensation will depend on skills, experience, and other relevant factors. The role may include performance bonuses or commissions. Blue Yonder offers a comprehensive benefits package, including: Medical, Dental, and Vision coverage 401K with matching Flexible Time Off Corporate Fitness Program Voluntary benefits such as legal plans, accident and hospital indemnity, pet insurance, and more We are committed to fostering an inclusive workplace that values diversity and belonging, guided by our core values. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
#J-18808-Ljbffr