Horizon Realty Advisors LLC
Description
Seeking a full-time
Digital Marketing Specialist
for a market-leading owner-operator of multifamily housing, with a portfolio spanning 57 locations in 14 states, including both student housing and conventional apartment communities. This is an exciting opportunity with a company that values their teammates and company culture. We offer flexible work arrangements (in-office, hybrid, or remote) with compensation commensurate with the chosen work model. About Horizon Horizon is a fast-growing property management company that owns and operates over 50 apartment communities nationwide. Horizon is based in Seattle and is ranked as one of the top 15 student housing operators. Their vibrant culture, passion for people over process, and innovative growth mentality make Horizon a top-tier company to work for. Horizon invests in their teammates through continued training and education to prepare their people for growth when the next opportunity arises. Horizon places a priority on their teammates' health and well-being which are reflected in their work/life balance, a rich benefits package, and wellness programs. Check out our careers page to learn more: https://www.horizonra.com/great-place-to-work/ Horizon's mission is to provide every client with unmatched service, respect, and integrity delivered with a sense of warmth, teamwork and company spirit. Position Summary We are looking for a
Digital Marketing Specialist
to join our marketing team. This role is responsible for
SEO, SEM, Website Analytics, and Lead Generation
to drive qualified traffic and maximize conversions for our apartment communities. The ideal candidate has experience in
Google Ads, Facebook Ads, Microsoft Ads, Google Analytics, Google Tag Manager ,
Microsoft Excel , and can perform
data analysis . This role is perfect for someone who is analytical, detail-oriented, and eager to optimize digital marketing performance. ** Your job responsibilities are included but not limited to items listed below. At Horizon, we believe in teamwork and going above and beyond in our position to accomplish results.*** Requirements ESSENTIAL DUTIES & RESPONSIBILITIES Search Engine Marketing (SEM) & Paid Advertising Manage
Google Ads, Facebook Ads, and Microsoft Ads
campaigns for our apartment buildings. Optimize
PPC campaigns
to maximize conversions and minimize cost per acquisition (CPA). Develop
retargeting strategies
to engage potential renters who have visited our sites. Implement
A/B testing
on ad creatives, landing pages, and copy. Website Analytics & Data Analysis Track and analyze website traffic, conversion rates, and marketing performance using
Google Analytics and Google Tag Manager . Develop
custom dashboards
and reports to measure marketing effectiveness. Identify trends and insights to drive marketing decisions and
improve ROI . Support
marketing automation and CRM integration
to improve lead tracking. Lead Generation & Performance Optimization Develop and execute lead generation campaigns to drive rental inquiries. Monitor
lead quality and conversion rates
from various channels. Work with leasing teams to ensure seamless follow-up processes. Research and recommend
new marketing tools
and technologies. SEO & Website Optimization Conduct
keyword research
and implement
on-page and off-page SEO
strategies. Optimize website content, meta tags, and structure for improved search rankings. Work with developers to ensure
technical SEO best practices
are implemented. Monitor and improve website
user experience (UX) and conversion rates . QUALIFICATIONS & SKILLS Must-Have: 1-3 years of digital marketing experience , preferably in real estate, property management, or multi-family housing. Strong understanding of
SEO, SEM, PPC, and digital advertising. Experience with
Google Ads, Facebook Ads, Microsoft Ads, Google Analytics, and Google Tag Manager . Proficiency in Excel
(pivot tables, VLOOKUP, data analysis, reporting). Analytical mindset with a
passion for data-driven decision-making . Strong attention to detail and ability to manage multiple projects. Nice-to-Have: + Experience with
Google Looker Studio
for reporting. + Familiarity with
marketing automation tools & CRM systems . + Basic knowledge of
HTML, CSS, or JavaScript
for website tracking. + Previous experience working in
real estate or multi-family property marketing . COMPENSATION We offer an excellent compensation packet including a very competitive salary (DOE), bonus potential, health, dental, and vision insurance, life insurance, disability insurance, 401k with company match, paid time off, paid holidays, flexible spending account, HSA, etc. Horizon additionally offers hybrid or remote work options as well as ample professional development opportunities. Salary: $50,000-$65,000 DOE plus 10% bonus potential. Equal Opportunity Employer (EOE)
#J-18808-Ljbffr
Digital Marketing Specialist
for a market-leading owner-operator of multifamily housing, with a portfolio spanning 57 locations in 14 states, including both student housing and conventional apartment communities. This is an exciting opportunity with a company that values their teammates and company culture. We offer flexible work arrangements (in-office, hybrid, or remote) with compensation commensurate with the chosen work model. About Horizon Horizon is a fast-growing property management company that owns and operates over 50 apartment communities nationwide. Horizon is based in Seattle and is ranked as one of the top 15 student housing operators. Their vibrant culture, passion for people over process, and innovative growth mentality make Horizon a top-tier company to work for. Horizon invests in their teammates through continued training and education to prepare their people for growth when the next opportunity arises. Horizon places a priority on their teammates' health and well-being which are reflected in their work/life balance, a rich benefits package, and wellness programs. Check out our careers page to learn more: https://www.horizonra.com/great-place-to-work/ Horizon's mission is to provide every client with unmatched service, respect, and integrity delivered with a sense of warmth, teamwork and company spirit. Position Summary We are looking for a
Digital Marketing Specialist
to join our marketing team. This role is responsible for
SEO, SEM, Website Analytics, and Lead Generation
to drive qualified traffic and maximize conversions for our apartment communities. The ideal candidate has experience in
Google Ads, Facebook Ads, Microsoft Ads, Google Analytics, Google Tag Manager ,
Microsoft Excel , and can perform
data analysis . This role is perfect for someone who is analytical, detail-oriented, and eager to optimize digital marketing performance. ** Your job responsibilities are included but not limited to items listed below. At Horizon, we believe in teamwork and going above and beyond in our position to accomplish results.*** Requirements ESSENTIAL DUTIES & RESPONSIBILITIES Search Engine Marketing (SEM) & Paid Advertising Manage
Google Ads, Facebook Ads, and Microsoft Ads
campaigns for our apartment buildings. Optimize
PPC campaigns
to maximize conversions and minimize cost per acquisition (CPA). Develop
retargeting strategies
to engage potential renters who have visited our sites. Implement
A/B testing
on ad creatives, landing pages, and copy. Website Analytics & Data Analysis Track and analyze website traffic, conversion rates, and marketing performance using
Google Analytics and Google Tag Manager . Develop
custom dashboards
and reports to measure marketing effectiveness. Identify trends and insights to drive marketing decisions and
improve ROI . Support
marketing automation and CRM integration
to improve lead tracking. Lead Generation & Performance Optimization Develop and execute lead generation campaigns to drive rental inquiries. Monitor
lead quality and conversion rates
from various channels. Work with leasing teams to ensure seamless follow-up processes. Research and recommend
new marketing tools
and technologies. SEO & Website Optimization Conduct
keyword research
and implement
on-page and off-page SEO
strategies. Optimize website content, meta tags, and structure for improved search rankings. Work with developers to ensure
technical SEO best practices
are implemented. Monitor and improve website
user experience (UX) and conversion rates . QUALIFICATIONS & SKILLS Must-Have: 1-3 years of digital marketing experience , preferably in real estate, property management, or multi-family housing. Strong understanding of
SEO, SEM, PPC, and digital advertising. Experience with
Google Ads, Facebook Ads, Microsoft Ads, Google Analytics, and Google Tag Manager . Proficiency in Excel
(pivot tables, VLOOKUP, data analysis, reporting). Analytical mindset with a
passion for data-driven decision-making . Strong attention to detail and ability to manage multiple projects. Nice-to-Have: + Experience with
Google Looker Studio
for reporting. + Familiarity with
marketing automation tools & CRM systems . + Basic knowledge of
HTML, CSS, or JavaScript
for website tracking. + Previous experience working in
real estate or multi-family property marketing . COMPENSATION We offer an excellent compensation packet including a very competitive salary (DOE), bonus potential, health, dental, and vision insurance, life insurance, disability insurance, 401k with company match, paid time off, paid holidays, flexible spending account, HSA, etc. Horizon additionally offers hybrid or remote work options as well as ample professional development opportunities. Salary: $50,000-$65,000 DOE plus 10% bonus potential. Equal Opportunity Employer (EOE)
#J-18808-Ljbffr