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Adventure Park

Digital Marketing Assistant

Adventure Park, Lubbock, Texas, us, 79430

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Description:This is not a remote position. Employee's are required to be physicaly present at the Adventure Park office. The Digital Marketing Assistant plays a key role in driving data-informed decisions for our marketing strategies accross digital platforms. This role will be responsible for collecting data, optimizing campaigns, improving guest engagement, and enhancing the online presence of Adventure Park. As a Digital Marketing Assistant, you will play a critical support role in promoting our family entertainment brand online. You'll work closely with the marketing team to craft engaging content, execute campaigns across platforms, track performance analytics, and help bring our brand to life for families.Social Media & Content SupportCreate, schedule, and post engaging content across Facebook, Instagram, TikTok, and other channelsMonitor audience comments and interactions to ensure brand-aligned engagement and repliesAdministrative & Creative SupportAssist with database updates, campaign scheduling, content calendars, and record keepingHelp produce basic marketing collateral-brochures, newsletters, blog posts, or short creativesexpectations and design application flows:Social Media & Field Marketing Specialist at Family Entertainment Group involves:Developing and managing social content (Facebook, Instagram, TikTok, etc.)Creating graphics, short-form videos, blog posts, and email contentTracking analytics and producing reportsCoordinating local marketing with events and influencers across locationsDigital Marketing Specialist at Herschend Family Entertainment focuses on:Supporting email, digital display, website, social, and SEO campaignsWorking closely with multiple internal teams and property sitesRequirements:This role require:Bachelor's degree (or equivalent experience) in marketing/communications2-4 years of digital marketing experienceProficiency with CMS, email platforms, social scheduling tools, analytics, and basic HTML/CSSContent creation ability, creative & analytical mindset