ECA Staffing Solutions, Inc.
Senior Web Analyst
ECA Staffing Solutions, Inc., Jacksonville Beach, Florida, United States, 32250
Job Purpose
The Senior Web Analyst will take ownership of web and app analytics, delivering insights that enhance site performance, optimize user behavior, and drive measurable business outcomes aligning with goals. The Senior Web Analyst will partner closely with marketing, product, and BI teams to bring clarity to the customer journey and elevate the digital experience across our platforms.
Duties and Responsibilities Key Responsibilities:
Lead the analysis of website and app to uncover insights that improve conversion rates and maximize revenue. Design and implement a robust measurement framework to support strategic decision-making for site and product teams. Monitor and optimize key micro-conversions, analyzing user behaviors to improve the full path to purchase. Measure the effectiveness of site content, new features, and digital marketing campaigns. Collaborate with the Performance Marketing team to understand the full customer journey and connect traffic sources to on-site actions. Drive adoption of multi-touch attribution model to site and marketing teams Partner with the BI team to build and maintain dashboards and reporting frameworks that monitor KPIs. Stay current with digital analytics trends and best practices to continuously evolve and improve web analytics capabilities.
Experience and Qualifications
Data Analysis & Visualization:
Skilled in querying and analyzing large datasets using SQL, Looker, Excel, or Tableau. GA4 Expertise:
Deep understanding of Google Analytics 4 (GA4), including tagging and tracking methodologies. A/B Testing:
Proficiency in A/B testing and site optimization analytics. User Behavior Analytics:
Ability to interpret micro-conversion data and link user behaviors to conversion outcomes. Attribution Modeling:
Experience leveraging multi-touch attribution models to drive strategic marketing and site decisions. Communication:
Exceptional verbal and written communication skills with the ability to distill complex data into clear, actionable insights. Proactivity & Independence:
Self-starter with a curious mindset, able to thrive in ambiguity and drive continuous process improvement. 4 -7 years of experience preferred
Duties and Responsibilities Key Responsibilities:
Lead the analysis of website and app to uncover insights that improve conversion rates and maximize revenue. Design and implement a robust measurement framework to support strategic decision-making for site and product teams. Monitor and optimize key micro-conversions, analyzing user behaviors to improve the full path to purchase. Measure the effectiveness of site content, new features, and digital marketing campaigns. Collaborate with the Performance Marketing team to understand the full customer journey and connect traffic sources to on-site actions. Drive adoption of multi-touch attribution model to site and marketing teams Partner with the BI team to build and maintain dashboards and reporting frameworks that monitor KPIs. Stay current with digital analytics trends and best practices to continuously evolve and improve web analytics capabilities.
Experience and Qualifications
Data Analysis & Visualization:
Skilled in querying and analyzing large datasets using SQL, Looker, Excel, or Tableau. GA4 Expertise:
Deep understanding of Google Analytics 4 (GA4), including tagging and tracking methodologies. A/B Testing:
Proficiency in A/B testing and site optimization analytics. User Behavior Analytics:
Ability to interpret micro-conversion data and link user behaviors to conversion outcomes. Attribution Modeling:
Experience leveraging multi-touch attribution models to drive strategic marketing and site decisions. Communication:
Exceptional verbal and written communication skills with the ability to distill complex data into clear, actionable insights. Proactivity & Independence:
Self-starter with a curious mindset, able to thrive in ambiguity and drive continuous process improvement. 4 -7 years of experience preferred