VP of Marketing Analytics and Data Science

VP of Marketing Analytics and Data Science About the Company Join a respected marketing analytics and media management firm that is revolutionizing the industry. Industry Marketing and Advertising Type Privately Held About the Role We are looking for a dynamic VP of Marketing Analytics and Data Science to lead our innovative approaches at the crossroads of digital marketing, data science, AI, and measurement. In this key role, you will collaborate closely with both internal teams and clients to create and implement cutting-edge measurement solutions that elevate performance across media programs, websites, and marketing initiatives. A strong proficiency in media measurement, modeling, and tools such as Google Analytics is essential. As the VP, you will head a talented team of analysts, providing mentorship and crafting a vision to expand our analytics capabilities for both current and prospective clients. The ideal candidate will possess a minimum of a bachelor’s degree in a quantitative field and have at least 10 years of extensive experience in reporting and analytics, particularly within marketing and advertising. The right candidate will be well-versed in database marketing, economic modeling, data mining, and predictive analytics. Experience in a service-oriented industry like agency or consulting is highly preferred. We seek someone who can translate complex data into actionable business insights for executive-level discussions, guiding the best practices for evaluating outcomes. Expertise in digital marketing analytics software, along with a comprehensive understanding of the media ecosystem, site analytics, attribution models, and CRM systems, are critical. Strong project management skills, attention to detail, and proficiency in analytical software platforms and database querying tools will be crucial for success in this role. Travel Percent Less than 10% Functions Marketing