American Bureau of Shipping
Job Description
The Senior Digital Marketing Specialist will be responsible for developing and executing digital channel programs for ABS Group, increasing brand awareness, developing a robust community of clients through promoting company products, services or events, and driving prospects to conversions through appropriate technology platforms. Part of a cross-functional Content, Media and Digital Marketing team, this role coordinates and publishes content to multiple digital channels such as the corporate website, email campaigns, press releases, blog posts, paid display/search advertising, and interactive media to drive effective customer-facing experiences and elevate the ABS Group brand. The Senior Digital Marketing Specialist must have a proven track record working with various digital marketing channels, as well as a depth of hands-on experience using digital tools to easily deliver digital tactics without any technical assistance. Video editing skills preferred.
What You Will Do: Collaborates with the Digital Marketing Manager, business units, and other staff functions to advance and execute ABS digital marketing practices and programs. Collaborates with cross-functional teams to develop strategies and tactics that utilize digital channels. Collaborates with stakeholders and Content SMEs on the development of various digital projects to production. Manages one or more assigned digital channels (external websites, database management, CRM integration, lead generation, social media, marketing automation, email marketing, webinars, video, or analytics and digital metrics). Monitors and evaluates trends, data, usage, competitors, and market/business conditions; recommends and executes approaches to improve the effectiveness of ABS digital campaigns. Works with internal business partners on incorporating digital channel techniques into their work and the corporate culture. Innovates with new digital marketing tools and tactics to offer compelling content, media, or digital channels. Serves as a point of contact for corporate digital channel security crisis monitoring and response. Adheres to digital privacy compliance regulations on all projects. Builds positive relationships across organizations that foster a strong work environment. What You Will Need:
Education and Experience
Bachelor's degree in Business, Communications, Advertising, or a related field. 3-5 years of experience related to marketing and communications or public relations. A minimum of 2 years of experience managing a digital channel daily. Google AdWords certification or Google Analytics certification preferred Knowledge, Skills, and Abilities
Requires a combination of hands-on writing, technical, and design skills. Strong writing skills are a requirement of this position, including editing and producing promotional content from concept to execution. Hands-on experience using enterprise social media software, enterprise marketing automation software, Adobe Creative Suite, webinar platforms, and enterprise content management systems. Knowledge of social media platforms, including but not limited to, Twitter, LinkedIn, and YouTube. A sound working knowledge of all elements within MS Office is required. Expertise in creating excel reports and PowerPoint presentations to communicate metrics and ROI. Experience with SEO, Google AdWords, Google Analytics, or enterprise content management systems is preferred. Traditional communications experience such as public relations, marketing communications, and/or journalism for an organization with global operations. Agency experience preferred. Strong interpersonal and team skills. Ability to motivate others, and to work effectively with all levels of management. Ability to plan, organize and coordinate in a larger framework. Must be able to assume a high level of individual responsibility. Professional creativity and flexibility are essential. Ability to develop a working knowledge of ABS Rules, Guides, statutory regulations, and related instructions, as well as the ABS Employee Safety Policy.
Reporting Relationships:
Reports to a Manager, Director, or Executive level position.
About Us
We set out more than 160 years ago to promote the security of life and property at sea and preserve the natural environment. Today, we remain true to our mission and continue to support organizations facing a rapidly evolving seascape of challenging regulations and new technologies. Through it all, we are anchored by a vision and mission that help our clients find clarity in uncertain times.
ABS is a global leader in marine and offshore classification and other innovative safety, quality, and environmental services. We're at the forefront of supporting the global energy transition at sea, the application of remote and autonomous marine systems, cutting-edge technical solutions, and many more exciting advancements. Our commitment to safety, reliability, and efficiency is ever-present, guiding our clients to safer and more efficient operations.
About Our Benefits
ABS Group proudly offers a variety of industry-leading benefits designed to enhance the life and well-being of our employees and their families. These benefits include, but are not limited to, medical insurance (PPO and HD), dental and vision insurance, Health Savings account (HSA), Flexible Savings Account (FSA), life insurance, accidental death and dismemberment insurance, disability leave programs, parental leave program, paid holidays, and paid vacation time. The Company provides an Employee Assistance Plan (EAP) that offers additional support in personal wellness, including work-life services. ABS Group also offers a 401K plan with a generous company match, subject to plan requirements.
Equal Opportunity
The ABS Group of Companies is committed to the equal employment opportunity of its employees and prohibits discrimination against any employee or qualified applicant based on race, color, creed, religion, national origin, sex, gender identity, age, disability, marital status, sexual orientation, citizenship status or veteran status, or other non-work-related characteristics that may be protected under the law of the Federal Government or specific state employment laws.
Notice
ABS and Affiliated Companies (ABS) will not pay a fee to any third-party agency without a valid ABS Master Service Agreement (MSA) authorized and signed by Human Resources. Any resume, CV, application, or other forms of candidate submission provided to any employee of ABS without a valid MSA on file will be considered property of ABS, and no fee will be paid.
Other
This job description is not intended, and should not be construed, to be an all-inclusive list of responsibilities, skills, efforts or working conditions associated with the job of the incumbent. It is intended to be an accurate reflection of the principal job elements essential for making a fair decision regarding the pay structure of the job. #ogjs
The Senior Digital Marketing Specialist will be responsible for developing and executing digital channel programs for ABS Group, increasing brand awareness, developing a robust community of clients through promoting company products, services or events, and driving prospects to conversions through appropriate technology platforms. Part of a cross-functional Content, Media and Digital Marketing team, this role coordinates and publishes content to multiple digital channels such as the corporate website, email campaigns, press releases, blog posts, paid display/search advertising, and interactive media to drive effective customer-facing experiences and elevate the ABS Group brand. The Senior Digital Marketing Specialist must have a proven track record working with various digital marketing channels, as well as a depth of hands-on experience using digital tools to easily deliver digital tactics without any technical assistance. Video editing skills preferred.
What You Will Do: Collaborates with the Digital Marketing Manager, business units, and other staff functions to advance and execute ABS digital marketing practices and programs. Collaborates with cross-functional teams to develop strategies and tactics that utilize digital channels. Collaborates with stakeholders and Content SMEs on the development of various digital projects to production. Manages one or more assigned digital channels (external websites, database management, CRM integration, lead generation, social media, marketing automation, email marketing, webinars, video, or analytics and digital metrics). Monitors and evaluates trends, data, usage, competitors, and market/business conditions; recommends and executes approaches to improve the effectiveness of ABS digital campaigns. Works with internal business partners on incorporating digital channel techniques into their work and the corporate culture. Innovates with new digital marketing tools and tactics to offer compelling content, media, or digital channels. Serves as a point of contact for corporate digital channel security crisis monitoring and response. Adheres to digital privacy compliance regulations on all projects. Builds positive relationships across organizations that foster a strong work environment. What You Will Need:
Education and Experience
Bachelor's degree in Business, Communications, Advertising, or a related field. 3-5 years of experience related to marketing and communications or public relations. A minimum of 2 years of experience managing a digital channel daily. Google AdWords certification or Google Analytics certification preferred Knowledge, Skills, and Abilities
Requires a combination of hands-on writing, technical, and design skills. Strong writing skills are a requirement of this position, including editing and producing promotional content from concept to execution. Hands-on experience using enterprise social media software, enterprise marketing automation software, Adobe Creative Suite, webinar platforms, and enterprise content management systems. Knowledge of social media platforms, including but not limited to, Twitter, LinkedIn, and YouTube. A sound working knowledge of all elements within MS Office is required. Expertise in creating excel reports and PowerPoint presentations to communicate metrics and ROI. Experience with SEO, Google AdWords, Google Analytics, or enterprise content management systems is preferred. Traditional communications experience such as public relations, marketing communications, and/or journalism for an organization with global operations. Agency experience preferred. Strong interpersonal and team skills. Ability to motivate others, and to work effectively with all levels of management. Ability to plan, organize and coordinate in a larger framework. Must be able to assume a high level of individual responsibility. Professional creativity and flexibility are essential. Ability to develop a working knowledge of ABS Rules, Guides, statutory regulations, and related instructions, as well as the ABS Employee Safety Policy.
Reporting Relationships:
Reports to a Manager, Director, or Executive level position.
About Us
We set out more than 160 years ago to promote the security of life and property at sea and preserve the natural environment. Today, we remain true to our mission and continue to support organizations facing a rapidly evolving seascape of challenging regulations and new technologies. Through it all, we are anchored by a vision and mission that help our clients find clarity in uncertain times.
ABS is a global leader in marine and offshore classification and other innovative safety, quality, and environmental services. We're at the forefront of supporting the global energy transition at sea, the application of remote and autonomous marine systems, cutting-edge technical solutions, and many more exciting advancements. Our commitment to safety, reliability, and efficiency is ever-present, guiding our clients to safer and more efficient operations.
About Our Benefits
ABS Group proudly offers a variety of industry-leading benefits designed to enhance the life and well-being of our employees and their families. These benefits include, but are not limited to, medical insurance (PPO and HD), dental and vision insurance, Health Savings account (HSA), Flexible Savings Account (FSA), life insurance, accidental death and dismemberment insurance, disability leave programs, parental leave program, paid holidays, and paid vacation time. The Company provides an Employee Assistance Plan (EAP) that offers additional support in personal wellness, including work-life services. ABS Group also offers a 401K plan with a generous company match, subject to plan requirements.
Equal Opportunity
The ABS Group of Companies is committed to the equal employment opportunity of its employees and prohibits discrimination against any employee or qualified applicant based on race, color, creed, religion, national origin, sex, gender identity, age, disability, marital status, sexual orientation, citizenship status or veteran status, or other non-work-related characteristics that may be protected under the law of the Federal Government or specific state employment laws.
Notice
ABS and Affiliated Companies (ABS) will not pay a fee to any third-party agency without a valid ABS Master Service Agreement (MSA) authorized and signed by Human Resources. Any resume, CV, application, or other forms of candidate submission provided to any employee of ABS without a valid MSA on file will be considered property of ABS, and no fee will be paid.
Other
This job description is not intended, and should not be construed, to be an all-inclusive list of responsibilities, skills, efforts or working conditions associated with the job of the incumbent. It is intended to be an accurate reflection of the principal job elements essential for making a fair decision regarding the pay structure of the job. #ogjs