Vice President, Product Management - Identity

About the Company Prominent operator of well-known digital media assets & advertising technology (AdTech) companies Industry Marketing and Advertising Type Privately Held, Private Equity-backed Founded 1996 Employees 201-500 Categories Internet Marketing Social Media Advertising Creative Agency Consulting Technology Information Technology & Services Marketing & Advertising About the Role The Company is on the lookout for an experienced Vice President of Product Management to lead our Identity initiatives. This key position is crucial for driving our identity strategy and enhancing our identity spine, a foundational element for performance, measurement, and audience activation. We are seeking a hands-on leader and identity advocate with extensive knowledge in identity resolution, addressability, and cross-device tracking, particularly within the adtech and martech landscapes. The successful candidate will be responsible for defining and evolving our identity strategy while driving partner integrations and product initiatives. This person will play a critical role in translating strategic vision into actionable plans, collaborating closely with cross-functional teams across the organization. In this role, you will also identify new opportunities, educate internal stakeholders on identity capabilities, and ensure the highest standards in executing identity-related projects. The ideal candidate will possess: Over 10 years of product leadership experience in adtech, martech, or data-driven software environments, with a focus on identity or addressability. A proven track record in developing and scaling identity frameworks. Strong understanding of identity resolution technologies and familiarity with industry movements regarding privacy, cookie deprecation, and authenticated identity frameworks. This role demands a confident communicator and innovative leader who can distill complex technical and strategic ideas for diverse audiences. The ability to manage cross-functional teams in a dynamic and fast-paced environment is essential. A BA/BS degree is required, while an advanced degree or technical background is an added advantage. Hiring Manager Title SVP of Product Travel Percent Less than 10% Functions Product Management Information Technology