Broadcast Management Group Inc
Digital Marketing Specialist
Broadcast Management Group Inc, Washington, District of Columbia, us, 20022
About the Role
We're looking for a Digital Marketing Specialist to lead and execute data-driven campaigns that drive brand awareness, lead generation, and business growth. Reporting directly to leadership, you'll manage our digital strategy from end to end-across SEO, PPC, email, and social media-with a focus on performance, efficiency, and creativity.
You'll be a strategic thinker and hands-on executor, leveraging HubSpot, AI tools, and analytics to optimize campaigns, grow our online presence, and support sales initiatives. This role is ideal for someone passionate about hospitality, storytelling, and building high-impact marketing programs.
Key Responsibilities
Develop and manage digital marketing plans across SEO, PPC, email, and LinkedIn. Create engaging content for web, blog, social, and newsletters. Drive lead generation and track campaign performance using HubSpot and internal tools. Grow engagement across the company's and CEO's social media channels. Analyze competitors and report on marketing KPIs and ROI monthly. Collaborate cross-functionally and support the sales team with marketing materials. Use AI tools to streamline workflow and enhance content strategies. Maintain website content and optimize for SEO and user experience.
Qualifications
5+ years of digital marketing experience. Strong proficiency in HubSpot, SEO, LinkedIn marketing, and email automation. Experience using AI tools in marketing workflows. Skilled in Adobe Creative Suite (Illustrator, InDesign, Photoshop) and Microsoft Office. Excellent writing, editing, and content creation skills. Strong project management and multitasking ability.
Bonus Points
Experience growing executive personal brands online. Comfortable working in a fast-paced, dynamic environment.
We're looking for a Digital Marketing Specialist to lead and execute data-driven campaigns that drive brand awareness, lead generation, and business growth. Reporting directly to leadership, you'll manage our digital strategy from end to end-across SEO, PPC, email, and social media-with a focus on performance, efficiency, and creativity.
You'll be a strategic thinker and hands-on executor, leveraging HubSpot, AI tools, and analytics to optimize campaigns, grow our online presence, and support sales initiatives. This role is ideal for someone passionate about hospitality, storytelling, and building high-impact marketing programs.
Key Responsibilities
Develop and manage digital marketing plans across SEO, PPC, email, and LinkedIn. Create engaging content for web, blog, social, and newsletters. Drive lead generation and track campaign performance using HubSpot and internal tools. Grow engagement across the company's and CEO's social media channels. Analyze competitors and report on marketing KPIs and ROI monthly. Collaborate cross-functionally and support the sales team with marketing materials. Use AI tools to streamline workflow and enhance content strategies. Maintain website content and optimize for SEO and user experience.
Qualifications
5+ years of digital marketing experience. Strong proficiency in HubSpot, SEO, LinkedIn marketing, and email automation. Experience using AI tools in marketing workflows. Skilled in Adobe Creative Suite (Illustrator, InDesign, Photoshop) and Microsoft Office. Excellent writing, editing, and content creation skills. Strong project management and multitasking ability.
Bonus Points
Experience growing executive personal brands online. Comfortable working in a fast-paced, dynamic environment.