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NorthPoint Search Group Inc

Digital Marketing Strategist

NorthPoint Search Group Inc, Smyrna, Georgia, us, 30081

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Digital Marketing Strategist Atlanta, GA Full-Time | Onsite or Hybrid $50,000 - $60,000 salary range Client Confidential About the Company: A well-established and growing distributor in the HVAC, Building Automation, and Industrial markets is seeking a

Digital Marketing Strategist

to join their team in Atlanta. This company supports contractors, OEMs, and system integrators across the Southeast with a reputation for technical expertise and excellent service. About the Role:

Were looking for a

results-driven

and

creative

Digital Marketing Strategist to take ownership of the companys digital footprint. Youll lead initiatives that increase brand awareness, generate leads, and support the sales team through strategic campaigns across multiple platforms. Key Responsibilities: Plan and execute multi-channel digital marketing campaigns (LinkedIn, YouTube, email, web, and social)

Optimize website content, landing pages, and email communications for engagement and performance

Support marketing automation efforts using Salesforce and Pardot

Partner with sales teams to spotlight key products and support lead generation initiatives

Monitor campaign KPIs and continuously refine strategies for improved ROI

Qualifications: 1-3 years of digital marketing experience

Familiarity with marketing automation platforms and CRMs (Salesforce/Pardot preferred)

Strong analytical skills with experience in performance tracking and reporting

Excellent communication skills and content instincts

Bonus: Experience in HVAC, industrial, or building automation sectors

Why You Should Apply: Competitive pay and benefits

A collaborative culture built on integrity, teamwork, and purpose

Room to grow and make a real impact in a thriving company

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