NielsenIQ
Director, Publishers (Sales-New Business Development)
NielsenIQ, New York, New York, us, 10261
Company Description
Please make an application promptly if you are a good match for this role due to high levels of interest. R25_0013666 *US role, must be in US at time of application to be considered. #LI-Remote Job Description
About this job The Director, Publishers will be a key player in driving the sales initiatives for MRI-Simmons to grow our Insights, Planning and Advanced Advertising business, with solutions including data enrichment, multi-platform media planning and activation. We are seeking a results-driven and strategic sales leader with deep expertise in data and measurement solutions, and a proven track record of working with top-tier publisher clients such as Condé Nast, Hearst, Dotdash Meredith, and Trusted Media Brands Inc. (TMBI). This role is critical in driving revenue through the adoption of advanced measurement and analytics solutions that help publishers better monetize audiences, optimize content performance, and deliver advertiser value. The ideal candidate will work collaboratively with the Publisher vertical to develop new sales opportunities, lead or participate in Advanced Advertising presentations, assist in developing new Advanced Advertising product initiatives, and finalize negotiations and contracts in relation to closing new business. Responsibilities Build and manage strong relationships with senior stakeholders at major publishing houses.
Identify opportunities for upselling and cross-selling new products or services within existing accounts.
Be a trusted partner to our customers, including managing QBRs, Annual business reviews, joint strategy sessions to help them execute their business goals
Skilled in negotiating, executing, and setting the commercial terms for renewal, new and/or upsell opportunities – ability to take deal from pre-sales, proposal through closing
Partner cross-functionally with product, marketing, and analytics teams to deliver custom solutions and insights to clients.
Manage the internal sales processes to ensure all CRM data is up to date, sales orders are executed, and payments are received
Work with Operations/Development and Client Service to determine data or software requirements and/or resources needed for delivery of the data
Provide guidance and expertise in guiding colleagues through more advanced/, data-driven opportunities
Ensure that all reporting requirements from clients/partners are being met and contractual obligations are being fulfilled
Stay current on industry trends in measurement, attribution, identity, and data privacy
Represent the company at industry events, panels, and client workshops as a thought leader in media measurement.
Qualifications
Bachelor’s degree
Minimum 5-8 years of experience in sales or business development roles in marketing research, Advanced Advertising, or data driven sales within the publisher industry
A driven and proactive hunter that can hit the ground running and needs no introduction
Ability to effectively communicate relevant points about the value of advanced data solutions to clients as well as understand their needs
Strong understanding of the Digital/Advanced Advertising Ecosystem
Strong understanding of publisher business models, digital advertising metrics, and measurement methodologies
Proven success managing and growing accounts with major publishers like Condé Nast, Hearst, Dotdash Meredith, and TMBI.
Excellent communication and presentation skills with the ability to translate complex data solutions into client value.
Strong network of contacts within the publishing and advertising ecosystem is a plus.
Collaborative and a team player
Exceptional relationship management skills, with experience in building strong relationships with key stakeholders, executive-level clients, and colleagues
Strong negotiation skills with the ability to understand and implement complex contracts and agreements
Excellent consultative selling skills and familiarity with Challenger sales methodology and MEDDICC; ability to proactively use knowledge of our partners’ industries to identify new business opportunities and make strategic recommendations
US Benefits Comprehensive healthcare plan (medical, Rx, dental and vision). Flexible spending accounts and Health Savings Account (including company contributions). Life and AD&D insurance. 401(k) retirement plan including company matching contributions. Disability insurance. Tuition Reimbursement. Discretionary paid time off program and 11 paid holidays. Additional Information This role has a market-competitive salary with an anticipated base compensation of the following range:
$93,800.00 - $150,000.00.
Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more. Our Benefits Flexible working environment Volunteer time off LinkedIn Learning Employee-Assistance-Program (EAP) About NIQ NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com Want to keep up with our latest updates? Follow us on:LinkedIn|Instagram|Twitter|Facebook Our commitment to Diversity, Equity, and Inclusion NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center:https://nielseniq.com/global/en/news-center/diversity-inclusion
#J-18808-Ljbffr
Please make an application promptly if you are a good match for this role due to high levels of interest. R25_0013666 *US role, must be in US at time of application to be considered. #LI-Remote Job Description
About this job The Director, Publishers will be a key player in driving the sales initiatives for MRI-Simmons to grow our Insights, Planning and Advanced Advertising business, with solutions including data enrichment, multi-platform media planning and activation. We are seeking a results-driven and strategic sales leader with deep expertise in data and measurement solutions, and a proven track record of working with top-tier publisher clients such as Condé Nast, Hearst, Dotdash Meredith, and Trusted Media Brands Inc. (TMBI). This role is critical in driving revenue through the adoption of advanced measurement and analytics solutions that help publishers better monetize audiences, optimize content performance, and deliver advertiser value. The ideal candidate will work collaboratively with the Publisher vertical to develop new sales opportunities, lead or participate in Advanced Advertising presentations, assist in developing new Advanced Advertising product initiatives, and finalize negotiations and contracts in relation to closing new business. Responsibilities Build and manage strong relationships with senior stakeholders at major publishing houses.
Identify opportunities for upselling and cross-selling new products or services within existing accounts.
Be a trusted partner to our customers, including managing QBRs, Annual business reviews, joint strategy sessions to help them execute their business goals
Skilled in negotiating, executing, and setting the commercial terms for renewal, new and/or upsell opportunities – ability to take deal from pre-sales, proposal through closing
Partner cross-functionally with product, marketing, and analytics teams to deliver custom solutions and insights to clients.
Manage the internal sales processes to ensure all CRM data is up to date, sales orders are executed, and payments are received
Work with Operations/Development and Client Service to determine data or software requirements and/or resources needed for delivery of the data
Provide guidance and expertise in guiding colleagues through more advanced/, data-driven opportunities
Ensure that all reporting requirements from clients/partners are being met and contractual obligations are being fulfilled
Stay current on industry trends in measurement, attribution, identity, and data privacy
Represent the company at industry events, panels, and client workshops as a thought leader in media measurement.
Qualifications
Bachelor’s degree
Minimum 5-8 years of experience in sales or business development roles in marketing research, Advanced Advertising, or data driven sales within the publisher industry
A driven and proactive hunter that can hit the ground running and needs no introduction
Ability to effectively communicate relevant points about the value of advanced data solutions to clients as well as understand their needs
Strong understanding of the Digital/Advanced Advertising Ecosystem
Strong understanding of publisher business models, digital advertising metrics, and measurement methodologies
Proven success managing and growing accounts with major publishers like Condé Nast, Hearst, Dotdash Meredith, and TMBI.
Excellent communication and presentation skills with the ability to translate complex data solutions into client value.
Strong network of contacts within the publishing and advertising ecosystem is a plus.
Collaborative and a team player
Exceptional relationship management skills, with experience in building strong relationships with key stakeholders, executive-level clients, and colleagues
Strong negotiation skills with the ability to understand and implement complex contracts and agreements
Excellent consultative selling skills and familiarity with Challenger sales methodology and MEDDICC; ability to proactively use knowledge of our partners’ industries to identify new business opportunities and make strategic recommendations
US Benefits Comprehensive healthcare plan (medical, Rx, dental and vision). Flexible spending accounts and Health Savings Account (including company contributions). Life and AD&D insurance. 401(k) retirement plan including company matching contributions. Disability insurance. Tuition Reimbursement. Discretionary paid time off program and 11 paid holidays. Additional Information This role has a market-competitive salary with an anticipated base compensation of the following range:
$93,800.00 - $150,000.00.
Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more. Our Benefits Flexible working environment Volunteer time off LinkedIn Learning Employee-Assistance-Program (EAP) About NIQ NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com Want to keep up with our latest updates? Follow us on:LinkedIn|Instagram|Twitter|Facebook Our commitment to Diversity, Equity, and Inclusion NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center:https://nielseniq.com/global/en/news-center/diversity-inclusion
#J-18808-Ljbffr