American Bath Group
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Apply fast, check the full description by scrolling below to find out the full requirements for this role. Get AI-powered advice on this job and more exclusive features. Direct message the job poster from American Bath Group Organizational Psychologist at American Bath Group
About the Company The American Bath Group is a manufacturing, e-commerce, assembly, and distribution business specializing in bathing products. With seventeen divisions spread across 37 facilities in our North American footprint, our international organization is home to well-known companies in the bathing industry such as Vintage and Mr. Steam. Our 5000-employee workforce consists of a diverse range of backgrounds and skills working hard every day to build long-lasting reliable products that make a positive impact on people’s lives. From improving the quality of life for senior citizens, enhancing North America’s health and wellness, to giving back to our communities, the American Bath Group makes a true difference in the everyday lives of North Americans. American Bath Group provides a comprehensive offering of bathware products, including showers, tub showers, bathtubs, shower bases, shower doors, bath and shower wall panels, jetted whirlpools and spas, vanities, steam units, kitchen and utility sinks through a broad portfolio of recognized brands. American Bath Group sells products through commercial, wholesale, e-commerce, and retail channels to a diverse base of builders, plumbers, general contractors, and individual end-users. About the Role The Website Strategy Specialist is a key member of the marketing team, responsible for driving search engine marketing (SEM) and search engine optimization (SEO) strategies to enhance visibility and performance across paid and organic search channels. This role also involves overseeing website strategy, ensuring alignment with business goals, and leveraging basic development skills to support web optimization. Reporting to the Digital Marketing Manager, the specialist will optimize all websites within the channels we serve, proactively analyze market trends, deliver actionable insights, and collaborate with the shared services digital team to create and optimize web pages for maximum search traffic and user engagement. Responsibilities Drive SEM and SEO strategies to enhance visibility and performance. Oversee website strategy and ensure alignment with business goals. Leverage basic development skills to support web optimization. Optimize all websites within the channels served. Proactively analyze market trends and deliver actionable insights. Collaborate with the shared services digital team to create and optimize web pages. Qualifications Education:
Bachelor’s degree in Marketing, Business, Communications, Computer Science, or a related field. Experience:
3-5 years of hands-on experience in SEM and SEO, with expertise in paid search (e.g., Google Ads) and website optimization. Experience managing campaigns across multiple websites or channels is highly desirable. Industry Knowledge:
Familiarity with the channels we serve is a plus but not required. Required Skills SEM & SEO Expertise:
In-depth knowledge of paid search and SEO strategies, including keyword research, bid management, on-page and off-page optimization, and link-building techniques. Tool Proficiency:
Skilled in using tools like Google Ads, Google Analytics, Google Search Console, Similarweb, SEMrush, Moz, or similar platforms to monitor, analyze, and optimize search and website performance. Analytical Skills:
Ability to interpret data, identify trends, and provide actionable insights to improve search rankings, traffic, conversions, and user experience. Collaboration:
Strong interpersonal skills to work effectively with the shared services digital team, ensuring new web pages are search-friendly, user-focused, and technically sound. Communication:
Clear and concise communication skills to present strategies, performance reports, and recommendations to the Digital Marketing Manager, outside agencies and stakeholders. Project Management:
Capable of managing multiple projects, prioritizing tasks, and meeting deadlines in a dynamic environment. Preferred Skills Campaign Management:
Proven success in managing SEM campaigns, including paid search (PPC) and SEO efforts, that have improved search rankings, increased traffic, and driven conversions. Website Optimization and Development:
Hands-on experience optimizing websites for search and user experience, including conducting audits, implementing technical SEO improvements, refining content, and making basic code updates to enhance functionality. Collaboration with Digital Teams:
Demonstrated ability to collaborate with digital or web development teams to create and optimize web pages, ensuring alignment with SEM objectives and technical best practices. Market Analysis:
Experience analyzing market trends, competitor strategies, and search behavior to refine SEM and website strategies and provide actionable feedback. Performance Reporting:
Proficient in creating detailed performance reports tracking key metrics like click-through rates (CTR), cost-per-click (CPC), conversion rates, organic search rankings, and website performance indicators (e.g., page load speed, bounce rate). Pay range and compensation package Compensation:
$27/hour Benefits:
401k, Health Insurance (dental, vision, medical) Travel Required:
No Workforce Size:
5000 Equal Opportunity Statement The American Bath Group is an equal opportunity employer. We are committed to providing an inclusive and diverse workplace, free from discrimination and harassment, where all employees are treated with respect and dignity. We embrace and celebrate the unique qualities, perspectives, and backgrounds of our employees, customers, and partners. Seniority level
Seniority levelMid-Senior level Employment type
Employment typeFull-time IndustriesManufacturing Referrals increase your chances of interviewing at American Bath Group by 2x Inferred from the description for this job Medical insurance Vision insurance 401(k) Get notified when a new job is posted. Sign in to set job alerts for “Specialist” roles.Specialist Customer Experience Information US Irving, TX $60,000.00-$70,000.00 2 weeks ago Addison, TX $55,000.00-$70,000.00 3 weeks ago Dallas, TX $58,000.00-$65,000.00 3 days ago Dallas, TX $50,000.00-$60,000.00 3 days ago Remote Inquiries, Appeals, and Dispute AnalystTitle Specialist - Jaguar Land Rover Dallas Dallas, TX $41,600.00-$52,000.00 2 weeks ago Richardson, TX $57,000.00-$75,000.00 2 days ago Midlothian, TX $44,596.00-$54,630.00 2 weeks ago Operations Coordinator - Dallas Galleria Dallas, TX $60,000.00-$110,000.00 1 day ago Analyst/Sr Analyst, Business Transformation We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Apply fast, check the full description by scrolling below to find out the full requirements for this role. Get AI-powered advice on this job and more exclusive features. Direct message the job poster from American Bath Group Organizational Psychologist at American Bath Group
About the Company The American Bath Group is a manufacturing, e-commerce, assembly, and distribution business specializing in bathing products. With seventeen divisions spread across 37 facilities in our North American footprint, our international organization is home to well-known companies in the bathing industry such as Vintage and Mr. Steam. Our 5000-employee workforce consists of a diverse range of backgrounds and skills working hard every day to build long-lasting reliable products that make a positive impact on people’s lives. From improving the quality of life for senior citizens, enhancing North America’s health and wellness, to giving back to our communities, the American Bath Group makes a true difference in the everyday lives of North Americans. American Bath Group provides a comprehensive offering of bathware products, including showers, tub showers, bathtubs, shower bases, shower doors, bath and shower wall panels, jetted whirlpools and spas, vanities, steam units, kitchen and utility sinks through a broad portfolio of recognized brands. American Bath Group sells products through commercial, wholesale, e-commerce, and retail channels to a diverse base of builders, plumbers, general contractors, and individual end-users. About the Role The Website Strategy Specialist is a key member of the marketing team, responsible for driving search engine marketing (SEM) and search engine optimization (SEO) strategies to enhance visibility and performance across paid and organic search channels. This role also involves overseeing website strategy, ensuring alignment with business goals, and leveraging basic development skills to support web optimization. Reporting to the Digital Marketing Manager, the specialist will optimize all websites within the channels we serve, proactively analyze market trends, deliver actionable insights, and collaborate with the shared services digital team to create and optimize web pages for maximum search traffic and user engagement. Responsibilities Drive SEM and SEO strategies to enhance visibility and performance. Oversee website strategy and ensure alignment with business goals. Leverage basic development skills to support web optimization. Optimize all websites within the channels served. Proactively analyze market trends and deliver actionable insights. Collaborate with the shared services digital team to create and optimize web pages. Qualifications Education:
Bachelor’s degree in Marketing, Business, Communications, Computer Science, or a related field. Experience:
3-5 years of hands-on experience in SEM and SEO, with expertise in paid search (e.g., Google Ads) and website optimization. Experience managing campaigns across multiple websites or channels is highly desirable. Industry Knowledge:
Familiarity with the channels we serve is a plus but not required. Required Skills SEM & SEO Expertise:
In-depth knowledge of paid search and SEO strategies, including keyword research, bid management, on-page and off-page optimization, and link-building techniques. Tool Proficiency:
Skilled in using tools like Google Ads, Google Analytics, Google Search Console, Similarweb, SEMrush, Moz, or similar platforms to monitor, analyze, and optimize search and website performance. Analytical Skills:
Ability to interpret data, identify trends, and provide actionable insights to improve search rankings, traffic, conversions, and user experience. Collaboration:
Strong interpersonal skills to work effectively with the shared services digital team, ensuring new web pages are search-friendly, user-focused, and technically sound. Communication:
Clear and concise communication skills to present strategies, performance reports, and recommendations to the Digital Marketing Manager, outside agencies and stakeholders. Project Management:
Capable of managing multiple projects, prioritizing tasks, and meeting deadlines in a dynamic environment. Preferred Skills Campaign Management:
Proven success in managing SEM campaigns, including paid search (PPC) and SEO efforts, that have improved search rankings, increased traffic, and driven conversions. Website Optimization and Development:
Hands-on experience optimizing websites for search and user experience, including conducting audits, implementing technical SEO improvements, refining content, and making basic code updates to enhance functionality. Collaboration with Digital Teams:
Demonstrated ability to collaborate with digital or web development teams to create and optimize web pages, ensuring alignment with SEM objectives and technical best practices. Market Analysis:
Experience analyzing market trends, competitor strategies, and search behavior to refine SEM and website strategies and provide actionable feedback. Performance Reporting:
Proficient in creating detailed performance reports tracking key metrics like click-through rates (CTR), cost-per-click (CPC), conversion rates, organic search rankings, and website performance indicators (e.g., page load speed, bounce rate). Pay range and compensation package Compensation:
$27/hour Benefits:
401k, Health Insurance (dental, vision, medical) Travel Required:
No Workforce Size:
5000 Equal Opportunity Statement The American Bath Group is an equal opportunity employer. We are committed to providing an inclusive and diverse workplace, free from discrimination and harassment, where all employees are treated with respect and dignity. We embrace and celebrate the unique qualities, perspectives, and backgrounds of our employees, customers, and partners. Seniority level
Seniority levelMid-Senior level Employment type
Employment typeFull-time IndustriesManufacturing Referrals increase your chances of interviewing at American Bath Group by 2x Inferred from the description for this job Medical insurance Vision insurance 401(k) Get notified when a new job is posted. Sign in to set job alerts for “Specialist” roles.Specialist Customer Experience Information US Irving, TX $60,000.00-$70,000.00 2 weeks ago Addison, TX $55,000.00-$70,000.00 3 weeks ago Dallas, TX $58,000.00-$65,000.00 3 days ago Dallas, TX $50,000.00-$60,000.00 3 days ago Remote Inquiries, Appeals, and Dispute AnalystTitle Specialist - Jaguar Land Rover Dallas Dallas, TX $41,600.00-$52,000.00 2 weeks ago Richardson, TX $57,000.00-$75,000.00 2 days ago Midlothian, TX $44,596.00-$54,630.00 2 weeks ago Operations Coordinator - Dallas Galleria Dallas, TX $60,000.00-$110,000.00 1 day ago Analyst/Sr Analyst, Business Transformation We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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