Ashford Inc.
Join to apply for the
VP of Commercial Strategy
role at
Ashford Inc. 1 week ago Be among the first 25 applicants Join to apply for the
VP of Commercial Strategy
role at
Ashford Inc. Job Description
If the following job requirements and experience match your skills, please ensure you apply promptly.
The #25-2495
Dallas, Texas, USA
Full-Time/Part-Time
Full-time
Job Description
The
Vice President of Commercial Strategy
is a key member of the Ashford Asset Management leadership team and reports directly to the EVP & Head of Asset Management.
Primary Priorities To Include
Partnering with the EVP & Head of Asset Management and the broader Asset Management team to ensure best-in-class Revenue Management, Sales, Digital Marketing, and Distribution strategies are in place across all Ashford-owned assets Supporting Asset Management efforts to drive RevPAR Index growth and optimize total revenue performance across all channels and revenue strategy
Fundamental Requirements
Set and lead enterprise-wide strategy for Revenue Management, Sales, Digital Marketing, and Distribution across all Ashford-owned assets. Lead Revenue Optimization calls to evaluate commercial performance and identify opportunities in collaboration with brand and management partners. Analyze internal data, brand reporting, and market intelligence to identify and communicate actionable revenue opportunities. Partner with brand, management, and third-party teams to develop pricing strategies that optimize business mix and drive market share growth. Monitor deployment and resource utilization across commercial functions to ensure operational efficiency and goal alignment. Identify and activate new revenue streams or cost-saving initiatives by leveraging emerging trends, channels, and technologies. Provide strategic leadership for above-property digital marketing across the Ashford portfolio, including Marriott Field Marketing, Hyatt Field Marketing, Hilton ECG, and Remington Digital Marketing. Offer expertise in marketing plans—paid media, earned media, social campaigns, promotions, and partnerships—to achieve sales and financial goals aligned with Ashford’s performance expectations. Measure, track, and enhance integrated marketing strategies across channels and device types, ensuring alignment with best practices. Ensure cohesive integration of Pricing, Yield, and Sales strategies into Distribution and Digital Marketing efforts. Monitor group and transient pickup and pace; communicate forecast gaps and revenue needs to the Asset Management team. Guide the Analyst team in producing timely and accurate revenue reporting (daily, weekly, monthly) through the analyst team. Lead strategic projects from concept through implementation and contribute to enterprise initiatives as needed. Partner with the Capital Management team on planning renovations and other ROI projects. Build and maintain value-add relationships with external partners (e.g., OTAs, Cvent) and integrate best practices across Ashford assets. Support earnings calls and board meeting preparation with strategic insight and commercial performance updates. Serve as a commercial thought leader for brand partner relationships through owner calls, committees, and informal engagement.
Requirements
Key Talents and Experience Desired:
Minimum 5 years of experience in Revenue Management, Sales, and/or E-Commerce within the hospitality industry, with multi-property or above-property leadership responsibilities Ability to travel domestically 25-50% per month Deep knowledge of industry performance and benchmarking tools (e.g., STR, Agency360, Demand360, Kalibri, Rate360, OTA Insight) and property financial statements Proficient with hospitality systems including PMS, RMS, CRS, and Sales Automation platforms Advanced Microsoft Excel skills; proficient in Word and PowerPoint Strong working knowledge of statistical concepts and data interpretation Proven ability to manage multiple priorities in a fast-paced environment (20+ projects simultaneously) Exceptional attention to detail, organization, and follow-through Highly analytical with demonstrated ability to clean, analyze, and draw insights from large data sets Strategic thinker with a track record of developing innovative, brand-aligned solutions across markets and partners Strong relationship-building skills; collaborative and team-oriented Self-motivated and able to work independently with minimal supervision Excellent communication, presentation, and persuasion skills to influence internal stakeholders and external partners Demonstrated ability to lead complex projects from ideation through execution
Preferred
Proven ability to navigate complex stakeholder environments, including brand partners, management companies, and internal/external collaborators Prior experience with Marriott and/or Hilton; IHG or Hyatt experience a plus Experience with time series forecasting for unconstrained demand Proficiency in correlation analysis and its application to revenue strategy Familiarity with consumer segmentation methodologies and related analytics Experience leading the development and implementation of new Business Intelligence tools or reporting systems
Education
Bachelor's degree required (Business, Engineering, Finance, Economics, Mathematics or Statistics is preferred); Graduate degree, e.g., MBA or related is a plus Seniority level
Seniority levelExecutive Employment type
Employment typeFull-time Job function
Job functionSales and Business Development Referrals increase your chances of interviewing at Ashford Inc. by 2x Get notified about new Commercial Vice President jobs in
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VP of Commercial Strategy
role at
Ashford Inc. 1 week ago Be among the first 25 applicants Join to apply for the
VP of Commercial Strategy
role at
Ashford Inc. Job Description
If the following job requirements and experience match your skills, please ensure you apply promptly.
The #25-2495
Dallas, Texas, USA
Full-Time/Part-Time
Full-time
Job Description
The
Vice President of Commercial Strategy
is a key member of the Ashford Asset Management leadership team and reports directly to the EVP & Head of Asset Management.
Primary Priorities To Include
Partnering with the EVP & Head of Asset Management and the broader Asset Management team to ensure best-in-class Revenue Management, Sales, Digital Marketing, and Distribution strategies are in place across all Ashford-owned assets Supporting Asset Management efforts to drive RevPAR Index growth and optimize total revenue performance across all channels and revenue strategy
Fundamental Requirements
Set and lead enterprise-wide strategy for Revenue Management, Sales, Digital Marketing, and Distribution across all Ashford-owned assets. Lead Revenue Optimization calls to evaluate commercial performance and identify opportunities in collaboration with brand and management partners. Analyze internal data, brand reporting, and market intelligence to identify and communicate actionable revenue opportunities. Partner with brand, management, and third-party teams to develop pricing strategies that optimize business mix and drive market share growth. Monitor deployment and resource utilization across commercial functions to ensure operational efficiency and goal alignment. Identify and activate new revenue streams or cost-saving initiatives by leveraging emerging trends, channels, and technologies. Provide strategic leadership for above-property digital marketing across the Ashford portfolio, including Marriott Field Marketing, Hyatt Field Marketing, Hilton ECG, and Remington Digital Marketing. Offer expertise in marketing plans—paid media, earned media, social campaigns, promotions, and partnerships—to achieve sales and financial goals aligned with Ashford’s performance expectations. Measure, track, and enhance integrated marketing strategies across channels and device types, ensuring alignment with best practices. Ensure cohesive integration of Pricing, Yield, and Sales strategies into Distribution and Digital Marketing efforts. Monitor group and transient pickup and pace; communicate forecast gaps and revenue needs to the Asset Management team. Guide the Analyst team in producing timely and accurate revenue reporting (daily, weekly, monthly) through the analyst team. Lead strategic projects from concept through implementation and contribute to enterprise initiatives as needed. Partner with the Capital Management team on planning renovations and other ROI projects. Build and maintain value-add relationships with external partners (e.g., OTAs, Cvent) and integrate best practices across Ashford assets. Support earnings calls and board meeting preparation with strategic insight and commercial performance updates. Serve as a commercial thought leader for brand partner relationships through owner calls, committees, and informal engagement.
Requirements
Key Talents and Experience Desired:
Minimum 5 years of experience in Revenue Management, Sales, and/or E-Commerce within the hospitality industry, with multi-property or above-property leadership responsibilities Ability to travel domestically 25-50% per month Deep knowledge of industry performance and benchmarking tools (e.g., STR, Agency360, Demand360, Kalibri, Rate360, OTA Insight) and property financial statements Proficient with hospitality systems including PMS, RMS, CRS, and Sales Automation platforms Advanced Microsoft Excel skills; proficient in Word and PowerPoint Strong working knowledge of statistical concepts and data interpretation Proven ability to manage multiple priorities in a fast-paced environment (20+ projects simultaneously) Exceptional attention to detail, organization, and follow-through Highly analytical with demonstrated ability to clean, analyze, and draw insights from large data sets Strategic thinker with a track record of developing innovative, brand-aligned solutions across markets and partners Strong relationship-building skills; collaborative and team-oriented Self-motivated and able to work independently with minimal supervision Excellent communication, presentation, and persuasion skills to influence internal stakeholders and external partners Demonstrated ability to lead complex projects from ideation through execution
Preferred
Proven ability to navigate complex stakeholder environments, including brand partners, management companies, and internal/external collaborators Prior experience with Marriott and/or Hilton; IHG or Hyatt experience a plus Experience with time series forecasting for unconstrained demand Proficiency in correlation analysis and its application to revenue strategy Familiarity with consumer segmentation methodologies and related analytics Experience leading the development and implementation of new Business Intelligence tools or reporting systems
Education
Bachelor's degree required (Business, Engineering, Finance, Economics, Mathematics or Statistics is preferred); Graduate degree, e.g., MBA or related is a plus Seniority level
Seniority levelExecutive Employment type
Employment typeFull-time Job function
Job functionSales and Business Development Referrals increase your chances of interviewing at Ashford Inc. by 2x Get notified about new Commercial Vice President jobs in
Dallas, TX . Commercial Bank Innovation Economy Business Management - Vice PresidentSenior Loan Workout Specialist, Vice PresidentSVP Retail Risk Business Process and Analytics Lead (Hybrid) Irving, TX $156,160.00-$234,240.00 2 days ago Public Relations Senior Vice President (B2B Technology) Dallas, TX $150,000.00-$170,000.00 5 days ago VP, Global Risk Review Business Execution Officer (Hybrid) Irving, TX $125,760.00-$188,640.00 1 week ago Irving, TX $125,760.00-$188,640.00 5 days ago Global Enhanced Due Diligence - Senior Expansion & Optimization Strategy, Vice President Irving, TX $126,000.00-$164,000.00 1 week ago Wholesale Lending Control Manager - Vice President Irving, TX $125,760.00-$188,640.00 6 days ago Senior Vice President of National AccountsSenior Vice President, Global Drinking Water Market Sector LeaderSenior Vice President, Decision SciencesSenior Vice President of Operations - Property Management Irving, TX $200,000.00-$250,000.00 1 week ago Dallas, TX $180,000.00-$255,000.00 6 hours ago Industry Executive - Life Sciences Coverage, South Region - Managing Director, Commercial Bank Dallas, TX $225,000.00-$275,000.00 3 weeks ago Director of Commercial Sales and Client Services (Bilingual) Irving, TX $135,000.00-$155,000.00 1 day ago Senior Vice President, Creator Marketing We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr