Medscape
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Position at WebMD
Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Job Summary
As a Director, Digital Strategy, you will be an integral part of our team by leading analysts who are responsible for running and optimizing paid search, paid social and programmatic campaigns. In this role, you will provide team leadership as well as participate in strategic discussions with the team to achieve online marketing success for our clients Description
Position at WebMD
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Job Summary
As a Director, Digital Strategy, you will be an integral part of our team by leading analysts who are responsible for running and optimizing paid search, paid social and programmatic campaigns. In this role, you will provide team leadership as well as participate in strategic discussions with the team to achieve online marketing success for our clients
Responsibilities
Lead a team of Digital Marketers & Analysts across the Marketing Services organization to deliver client work and always-on campaigns Work closely with team members to meet client goals Analyze campaign metrics/data and provide insights and suggestions for campaign performance improvement Partner with account leaders across Omnichannel Services to refine the current strategy to deliver always-on data driven campaigns and how best to maximize the ROI for our customers Establish and refine best practices and frameworks for Digital Marketing and Advertising that leverages Healthgrades’ data and science to deliver immersive experiences that drive a behavioral change and can be assessed against ROI and KPI goals including patient acquisition and retention
Requirements
6+ years of business experience with a strong track record of success in Digital Marketing, Analytics, Marketing Operations and/or Conversion Marketing Bachelor's degree or equivalent experience in a related field Excellent time management skills and the ability to meet deadlines Experience with advanced analytics reporting and managing large data sets Proficient in Google Ads, Facebook Ads, Google Analytics and Google Data Studio Technical expert level knowledge of strategy, planning and buying within the programmatic ecosystem: SSPs, DSPs, Ad Exchanges, Ad Networks and Trading Desks Strong interpersonal and communication skills
Compensation Considerations
Agency leadership Consulting/Account leadership Data Science or Software Development CRM integration and reporting Seniority level
Seniority levelDirector Employment type
Employment typeFull-time Job function
Job functionMarketing and Sales IndustriesHealth, Wellness & Fitness Referrals increase your chances of interviewing at Medscape by 2x Get notified about new Digital Strategy Director jobs in
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Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Job Summary
As a Director, Digital Strategy, you will be an integral part of our team by leading analysts who are responsible for running and optimizing paid search, paid social and programmatic campaigns. In this role, you will provide team leadership as well as participate in strategic discussions with the team to achieve online marketing success for our clients Description
Position at WebMD
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Job Summary
As a Director, Digital Strategy, you will be an integral part of our team by leading analysts who are responsible for running and optimizing paid search, paid social and programmatic campaigns. In this role, you will provide team leadership as well as participate in strategic discussions with the team to achieve online marketing success for our clients
Responsibilities
Lead a team of Digital Marketers & Analysts across the Marketing Services organization to deliver client work and always-on campaigns Work closely with team members to meet client goals Analyze campaign metrics/data and provide insights and suggestions for campaign performance improvement Partner with account leaders across Omnichannel Services to refine the current strategy to deliver always-on data driven campaigns and how best to maximize the ROI for our customers Establish and refine best practices and frameworks for Digital Marketing and Advertising that leverages Healthgrades’ data and science to deliver immersive experiences that drive a behavioral change and can be assessed against ROI and KPI goals including patient acquisition and retention
Requirements
6+ years of business experience with a strong track record of success in Digital Marketing, Analytics, Marketing Operations and/or Conversion Marketing Bachelor's degree or equivalent experience in a related field Excellent time management skills and the ability to meet deadlines Experience with advanced analytics reporting and managing large data sets Proficient in Google Ads, Facebook Ads, Google Analytics and Google Data Studio Technical expert level knowledge of strategy, planning and buying within the programmatic ecosystem: SSPs, DSPs, Ad Exchanges, Ad Networks and Trading Desks Strong interpersonal and communication skills
Compensation Considerations
Agency leadership Consulting/Account leadership Data Science or Software Development CRM integration and reporting Seniority level
Seniority levelDirector Employment type
Employment typeFull-time Job function
Job functionMarketing and Sales IndustriesHealth, Wellness & Fitness Referrals increase your chances of interviewing at Medscape by 2x Get notified about new Digital Strategy Director jobs in
Madison, NJ . New York, NY $134,900.00-$184,500.00 1 week ago Director, Global Brand Strategy & Consumer Engagement New York, NY $160,000.00-$200,000.00 3 weeks ago Director, Business Operations - Marketing Strategy & Growth New York, NY $185,000.00-$205,000.00 2 weeks ago Senior Director of Digital - Vibrant Experiential Brand - NYC New York, NY $180,000.00-$240,000.00 2 weeks ago New York, NY $180,000.00-$220,000.00 2 weeks ago New York City Metropolitan Area 1 week ago Director, Integrated Marketing & Planning New York, NY $130,000.00-$150,000.00 3 weeks ago New York, NY $140,000.00-$160,000.00 4 days ago New York City Metropolitan Area $160,000.00-$230,000.00 1 week ago New York, NY $175,000.00-$200,000.00 2 weeks ago New York, NY $138,500.00-$200,800.00 1 week ago New York, NY $227,000.00-$296,000.00 22 hours ago New York City Metropolitan Area $175,000.00-$200,000.00 1 week ago New York, NY $100,000.00-$125,000.00 3 days ago New York, NY $119,510.00-$188,025.00 1 week ago New York, NY $188,000.00-$250,000.00 1 week ago Marketing Director/Director of Commercial Brand Strategy Brooklyn, NY $150,000.00-$175,000.00 1 day ago Director, Reality Labs Digital Marketing New York, NY $227,000.00-$296,000.00 6 days ago New York City Metropolitan Area $140,000.00-$165,000.00 1 week ago Director of Growth Marketing & Customer Journey New York City Metropolitan Area 1 week ago New York, NY $232,000.00-$296,000.00 2 weeks ago Director of Brand Marketing - Color & Conservation New York, NY $165,000.00-$180,000.00 4 days ago New York, NY $160,000.00-$195,000.00 4 days ago New York, NY $145,000.00-$165,000.00 3 days ago New York, NY $170,000.00-$185,000.00 2 days ago Senior Director of Sports & Creative Marketing New York City Metropolitan Area $118,000.00-$159,000.00 1 day ago New York City Metropolitan Area $105,000.00-$110,000.00 4 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr