The Legacy Companies
Director of Merchandising & Trade Strategy
The Legacy Companies, Fort Lauderdale, Florida, United States, 33326
Director of Merchandising & Trade Strategy Join to apply for the
Director of Merchandising & Trade Strategy
role at
The Legacy Companies .
Learn more about the general tasks related to this opportunity below, as well as required skills. This range is provided by The Legacy Companies. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $125,000.00/yr - $175,000.00/yr Position Overview We’re seeking a strategic, data-driven
Director-Trade Marketing
to lead go-to-market execution that drives retail performance and profitability. You’ll be the key link between Sales, Marketing, Product, and Finance, translating brand strategy into impactful, customer-facing programs. Grounded in marketplace insights and competitive analysis, you'll shape pricing, positioning, and promotional plans that deliver growth. If you’re passionate about cross-functional leadership and commercial impact, this role is for you. Key ResponsibilitiesCross-Functional Leadership & Collaboration
Lead initiatives between Sales, Marketing, Product, and Finance to execute trade programs meeting targets. Chair weekly GTM profitability meetings; drive accountability on revenue, margin, and sell-through KPIs. Collaborate with Commercial Finance to develop data-informed strategies. Partner with eCommerce and digital media teams for cohesive online and offline trade activation. Marketplace & Pricing Strategy
Serve as subject matter expert for retail pricing and channel strategy; recommend optimizations for shelf presence, ASP, and ROI. Monitor syndicated data, POS trends, and competitive intelligence to refine positioning and identify opportunities. Lead annual trade planning with Finance and Sales to develop cross-channel pricing strategies. Go-To-Market Execution
Develop customer-facing materials, from product launch decks to promotional toolkits, aligned with brand and revenue goals. Translate innovation and brand plans into retailer-specific narratives to drive engagement and placement. Work with Sales to test, refine, and optimize execution plans based on analysis and feedback. Qualifications
Bachelor’s degree in Marketing, Business, or related; MBA preferred. 5+ years in trade marketing, merchandising, or category management within CPG or retail. Strong commercial acumen with a history of influencing decisions. Excellent communication and presentation skills. Proficient in analyzing POS, syndicated data, and financials. Highly organized, capable of managing multiple priorities in a fast-paced environment. Seniority level
Director Employment type
Full-time Job function
Marketing and Sales Industries
Food & Beverages
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Director of Merchandising & Trade Strategy
role at
The Legacy Companies .
Learn more about the general tasks related to this opportunity below, as well as required skills. This range is provided by The Legacy Companies. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $125,000.00/yr - $175,000.00/yr Position Overview We’re seeking a strategic, data-driven
Director-Trade Marketing
to lead go-to-market execution that drives retail performance and profitability. You’ll be the key link between Sales, Marketing, Product, and Finance, translating brand strategy into impactful, customer-facing programs. Grounded in marketplace insights and competitive analysis, you'll shape pricing, positioning, and promotional plans that deliver growth. If you’re passionate about cross-functional leadership and commercial impact, this role is for you. Key ResponsibilitiesCross-Functional Leadership & Collaboration
Lead initiatives between Sales, Marketing, Product, and Finance to execute trade programs meeting targets. Chair weekly GTM profitability meetings; drive accountability on revenue, margin, and sell-through KPIs. Collaborate with Commercial Finance to develop data-informed strategies. Partner with eCommerce and digital media teams for cohesive online and offline trade activation. Marketplace & Pricing Strategy
Serve as subject matter expert for retail pricing and channel strategy; recommend optimizations for shelf presence, ASP, and ROI. Monitor syndicated data, POS trends, and competitive intelligence to refine positioning and identify opportunities. Lead annual trade planning with Finance and Sales to develop cross-channel pricing strategies. Go-To-Market Execution
Develop customer-facing materials, from product launch decks to promotional toolkits, aligned with brand and revenue goals. Translate innovation and brand plans into retailer-specific narratives to drive engagement and placement. Work with Sales to test, refine, and optimize execution plans based on analysis and feedback. Qualifications
Bachelor’s degree in Marketing, Business, or related; MBA preferred. 5+ years in trade marketing, merchandising, or category management within CPG or retail. Strong commercial acumen with a history of influencing decisions. Excellent communication and presentation skills. Proficient in analyzing POS, syndicated data, and financials. Highly organized, capable of managing multiple priorities in a fast-paced environment. Seniority level
Director Employment type
Full-time Job function
Marketing and Sales Industries
Food & Beverages
#J-18808-Ljbffr