Peaksware
Web Developer Position
We are musicians, athletes, coaches, and teachers who truly believe in our mission to help people achieve their best. Our software platforms connect performers, instructors, and creators enabling them to publish, teach, and train using the principles of deliberate practice. You may know us as TrainingPeaks, MakeMusic, TrainHeroic, and Alfred Music. All these brands are under the Peaksware umbrella. TrainingPeaks develops software for coaches and athletes to track, analyze, and plan endurance training. TrainHeroic develops software solutions for the strength and conditioning needs of coaches and athletes. MakeMusic develops software to transform how music is composed, taught, learned, and performed. Alfred Music creates and publishes educational music to help teachers, students, professionals, and hobbyists experience the joy of making music. We would love to have you join our ever-growing team! All applicants will receive equal consideration for employment regardless of gender, race, national origin, age, sexual orientation, gender identity, physical disability, religion, or length of time spent unemployed. As a Web Developer, you will work closely with the Marketing, Design, and Engineering teams to drive the evolution of our marketing website as a critical demand generation and brand storytelling platform. Working with these key stakeholders, you'll strategically work to improve performance, improve design and messaging, implement personalization, and optimize user flows with A/B testing. We're looking for a proactive and detail-oriented problem solver who can confidently navigate both frontend and backend development environments. You are a continuous learner with a hunger for knowledge. You approach challenges as opportunities to improve. You value team members' input from all levels and you actively seek ways to support your colleagues. You will be a part of the Marketing Team, work in close collaboration with Design, Engineering, and Product teams, and report to the Senior Director, Growth Marketing. Key Responsibilities: Website Management Build and update webpages in WordPress, using Advanced Custom Fields, Gutenberg, and coding page templates in PHP, HTML, JavaScript, and CSS Translate Figma designs and marketing briefs into pixel-perfect, responsive, and SEO-friendly web experiences Collaborate with designers and content managers to execute A/B tests, optimize landing pages, and roll out new content blocks Maintain technical hygiene by troubleshooting broken links, integrations, performance issues, and UX bugs Build, test, deploy, and manage code, content, and file upload changes across local, staging, and production environments Manage domain, sitemap, and navigation for primary marketing websites and blogs Monitor performance using Google Analytics, Hotjar, and other tools to support marketing insights Website Testing Collaborate with marketing stakeholders to optimize landing and product pages Partner with key stakeholders in Marketing and Design to drive personalization and A/B testing processes and tool adoption Evaluate and implement SaaS industry best practices Research, test, and implement emerging web technologies SEO Define and implement technical SEO best practices and current trends for optimization of websites across all landing pages and articles Develop optimization strategies that increase the company's search engine results rankings Set goals that demonstrate measurable improvement in marketing efforts Reporting, Tracking & Metrics Regularly report on, monitor, and analyze site performance KPIs, optimization and testing, and conversion tracking Provide strategic input on data collection and usage including the identification of data points to leverage while driving efforts for collection and integration The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
We are musicians, athletes, coaches, and teachers who truly believe in our mission to help people achieve their best. Our software platforms connect performers, instructors, and creators enabling them to publish, teach, and train using the principles of deliberate practice. You may know us as TrainingPeaks, MakeMusic, TrainHeroic, and Alfred Music. All these brands are under the Peaksware umbrella. TrainingPeaks develops software for coaches and athletes to track, analyze, and plan endurance training. TrainHeroic develops software solutions for the strength and conditioning needs of coaches and athletes. MakeMusic develops software to transform how music is composed, taught, learned, and performed. Alfred Music creates and publishes educational music to help teachers, students, professionals, and hobbyists experience the joy of making music. We would love to have you join our ever-growing team! All applicants will receive equal consideration for employment regardless of gender, race, national origin, age, sexual orientation, gender identity, physical disability, religion, or length of time spent unemployed. As a Web Developer, you will work closely with the Marketing, Design, and Engineering teams to drive the evolution of our marketing website as a critical demand generation and brand storytelling platform. Working with these key stakeholders, you'll strategically work to improve performance, improve design and messaging, implement personalization, and optimize user flows with A/B testing. We're looking for a proactive and detail-oriented problem solver who can confidently navigate both frontend and backend development environments. You are a continuous learner with a hunger for knowledge. You approach challenges as opportunities to improve. You value team members' input from all levels and you actively seek ways to support your colleagues. You will be a part of the Marketing Team, work in close collaboration with Design, Engineering, and Product teams, and report to the Senior Director, Growth Marketing. Key Responsibilities: Website Management Build and update webpages in WordPress, using Advanced Custom Fields, Gutenberg, and coding page templates in PHP, HTML, JavaScript, and CSS Translate Figma designs and marketing briefs into pixel-perfect, responsive, and SEO-friendly web experiences Collaborate with designers and content managers to execute A/B tests, optimize landing pages, and roll out new content blocks Maintain technical hygiene by troubleshooting broken links, integrations, performance issues, and UX bugs Build, test, deploy, and manage code, content, and file upload changes across local, staging, and production environments Manage domain, sitemap, and navigation for primary marketing websites and blogs Monitor performance using Google Analytics, Hotjar, and other tools to support marketing insights Website Testing Collaborate with marketing stakeholders to optimize landing and product pages Partner with key stakeholders in Marketing and Design to drive personalization and A/B testing processes and tool adoption Evaluate and implement SaaS industry best practices Research, test, and implement emerging web technologies SEO Define and implement technical SEO best practices and current trends for optimization of websites across all landing pages and articles Develop optimization strategies that increase the company's search engine results rankings Set goals that demonstrate measurable improvement in marketing efforts Reporting, Tracking & Metrics Regularly report on, monitor, and analyze site performance KPIs, optimization and testing, and conversion tracking Provide strategic input on data collection and usage including the identification of data points to leverage while driving efforts for collection and integration The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.