Caleres
Join to apply for the
Lead, Personalization & Testing
role at
Caleres, Inc. 1 day ago Be among the first 25 applicants Join to apply for the
Lead, Personalization & Testing
role at
Caleres, Inc. Founded in 1878, Caleres, originally known as Brown Shoe Company, is a global footwear company comprised of some of the worlds most loved brands including Famous Footwear, Sam Edelman, Naturalizer, Dr. Scholl's, and Allen Edmonds and many more. Caleres' legacy includes 145+ years of craftsmanship, a passion for fit with a mission to inspire people to feel greatfeet first.
Join our dynamic and thriving footwear company as a
Lead, Personalization & Testing
in
St. Louis, MO
where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values
results, caring and learning.
What will you be doing?
Drive eCommerce Platform Personalization Strategy: Develop and own a Personalization roadmap, aligned to our Product Vision and Key Outcomes, to yield commercial and experiential success for Caleres and its portfolios customers Perform quantitative and qualitative research: Analyze onsite customer behaviors and identify key user journeys across high-value segments for personalization Collaborate with internal teams: Partner with Product, UX, ecommerce, and development teams to develop journey maps for high-value segments, ideating and prioritizing relevant personalization tactics at each journey stage Develop A/B/n testing strategies: Manage test backlogs and prioritize ideas in effort to optimize customer experience and maximize business impact Lead data-driven decision-making: Through A/B/n testing, provide data-informed recommendations and business value estimations of site content, functionality, and new feature development Keep a pulse on emerging trends: Maintain knowledge of customer expectations and industry standards within the testing and personalization space
Perks you will enjoy!
Our Shoe Discounts: No matter your style, weve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com Get Paid When You Want: Access your money as you earn it and request your earnings before payday Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet! Site Perks: Full access to our onsite gym, Starbucks, Grab and Go Market, and free parking located in the convenient area of downtown Clayton, MO
Qualifications that make you the perfect fit!
Bachelors Degree required; MBA or advanced degree preferred 5-7 years of previous business experience in Personalization, experimentation, eCommerce, digital marketing, digital CX, digital UX or related disciplines with at least 1-2 of those years leading testing and/or personalization functions Excellent communication skills (written, oral and in presentation) Ability to influence and coach others with appropriate self-confidence and presence. Experience managing multiple large- and small-scale projects in a fast paced, deadline driven environment Microsoft Office, Adobe Analytics, Sitecore, Quantum Metric, Qualtrics platform experience
Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.
Caleres is invested in our Associates. We regularly review our pay matrices and update appropriately based on need. Starting pay is determined by several factors, including relevant skills, qualifications, and experience. The actual pay will equal or exceed the required minimum wage applicable to the job location. Please visit yourcaleres.com to review all associated benefits.
Fraudulent Recruiting Disclaimer:
Please beware of fraudulent recruiting. Legitimate Caleres, contacts will use @caleres.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Caleres employee, please refer to our fraudulent recruiting statement found here: https://www.caleres.com/careers/be-aware-of-recruiting-fraud
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Lead, Personalization & Testing
role at
Caleres, Inc. 1 day ago Be among the first 25 applicants Join to apply for the
Lead, Personalization & Testing
role at
Caleres, Inc. Founded in 1878, Caleres, originally known as Brown Shoe Company, is a global footwear company comprised of some of the worlds most loved brands including Famous Footwear, Sam Edelman, Naturalizer, Dr. Scholl's, and Allen Edmonds and many more. Caleres' legacy includes 145+ years of craftsmanship, a passion for fit with a mission to inspire people to feel greatfeet first.
Join our dynamic and thriving footwear company as a
Lead, Personalization & Testing
in
St. Louis, MO
where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values
results, caring and learning.
What will you be doing?
Drive eCommerce Platform Personalization Strategy: Develop and own a Personalization roadmap, aligned to our Product Vision and Key Outcomes, to yield commercial and experiential success for Caleres and its portfolios customers Perform quantitative and qualitative research: Analyze onsite customer behaviors and identify key user journeys across high-value segments for personalization Collaborate with internal teams: Partner with Product, UX, ecommerce, and development teams to develop journey maps for high-value segments, ideating and prioritizing relevant personalization tactics at each journey stage Develop A/B/n testing strategies: Manage test backlogs and prioritize ideas in effort to optimize customer experience and maximize business impact Lead data-driven decision-making: Through A/B/n testing, provide data-informed recommendations and business value estimations of site content, functionality, and new feature development Keep a pulse on emerging trends: Maintain knowledge of customer expectations and industry standards within the testing and personalization space
Perks you will enjoy!
Our Shoe Discounts: No matter your style, weve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com Get Paid When You Want: Access your money as you earn it and request your earnings before payday Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet! Site Perks: Full access to our onsite gym, Starbucks, Grab and Go Market, and free parking located in the convenient area of downtown Clayton, MO
Qualifications that make you the perfect fit!
Bachelors Degree required; MBA or advanced degree preferred 5-7 years of previous business experience in Personalization, experimentation, eCommerce, digital marketing, digital CX, digital UX or related disciplines with at least 1-2 of those years leading testing and/or personalization functions Excellent communication skills (written, oral and in presentation) Ability to influence and coach others with appropriate self-confidence and presence. Experience managing multiple large- and small-scale projects in a fast paced, deadline driven environment Microsoft Office, Adobe Analytics, Sitecore, Quantum Metric, Qualtrics platform experience
Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.
Caleres is invested in our Associates. We regularly review our pay matrices and update appropriately based on need. Starting pay is determined by several factors, including relevant skills, qualifications, and experience. The actual pay will equal or exceed the required minimum wage applicable to the job location. Please visit yourcaleres.com to review all associated benefits.
Fraudulent Recruiting Disclaimer:
Please beware of fraudulent recruiting. Legitimate Caleres, contacts will use @caleres.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Caleres employee, please refer to our fraudulent recruiting statement found here: https://www.caleres.com/careers/be-aware-of-recruiting-fraud
Seniority level
Seniority level
Mid-Senior level Employment type
Employment type
Full-time Job function
Job function
Other Industries
Retail Apparel and Fashion Referrals increase your chances of interviewing at Caleres, Inc. by 2x Sign in to set job alerts for Lead roles.
Belleville, IL $68,500.00-$80,000.00 2 months ago St Louis, MO $49,440.00-$59,196.00 23 hours ago St Louis, MO $50,000.00-$55,000.00 3 weeks ago Drake's Associate Manager - O'Fallon, MO
St Louis, MO $49,440.00-$500,000.00 5 months ago Renovations Manager (Single Family Rentals)
St Louis, MO $149,133.00-$195,000.00 1 week ago Drake's Associate Manager - O'Fallon, MO
Guest Experience Lead | West County Center
St Louis, MO $56,100.00-$67,000.00 4 days ago St Louis, MO $150,000.00-$170,000.00 3 days ago General Manager, Airport Customer Experience
St Louis, MO $60,000.00-$80,000.00 1 month ago St Louis, MO $75,000.00-$80,000.00 2 weeks ago Drake's Associate Manager - O'Fallon, MO
St Louis, MO $120,000.00-$145,000.00 2 weeks ago Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr