New Hampshire Staffing
Associate Director, Channel Analytics, CNS
New Hampshire Staffing, Concord, New Hampshire, United States, 03306
Associate Director, Channel Analytics
The Associate Director, Channel Analytics will be a key member of the Business Analysis team, responsible for leading marketing mix and channel analytics to optimize marketing investments and drive data-driven decision-making. This role will partner closely with commercial teams, omnichannel marketing, media teams, and external agencies to assess marketing effectiveness, measure ROI, and provide actionable insights that enhance promotional performance. Marketing Mix & Channel Analytics
Lead marketing mix modeling efforts to measure and optimize the impact of promotional investments across various channels (HCP, DTC, digital, non-personal promotion, etc.). Develop and refine multi-touch attribution models and other advanced analytics frameworks to assess channel effectiveness. Monitor omnichannel performance, evaluating engagement and conversion metrics to inform future campaign strategies. Partner with media teams to analyze paid, earned, and owned media performance and recommend budget allocation strategies. Business & Strategic Insights
Provide data-driven recommendations to marketing and brand teams on the most effective channels and tactics to improve customer engagement and business performance. Work cross-functionally to integrate marketing analytics into brand planning, forecasting, and strategic decision-making. Conduct scenario planning and sensitivity analysis to assess potential outcomes of different marketing strategies. Evaluate customer and campaign segmentation to ensure efficient targeting and resource allocation. Collaboration & Stakeholder Management
Act as a strategic thought partner to marketing, sales, and finance teams, translating analytics into business impact. Work closely with data science, data engineering, and external analytics vendors to refine models and methodologies. Present insights and recommendations to senior leadership in a clear, compelling manner. Ensure alignment with commercial strategy and compliance with industry best practices. Qualifications/ Required Knowledge/ Experience and Skills:
7+ years of experience in marketing analytics, marketing mix modeling, or channel performance analytics. Strong expertise in statistical modeling, attribution modeling, and media effectiveness measurement. Proficiency in analytics tools such as Python, R, SAS, SQL, or data visualization platforms (Tableau, Power BI). Deep understanding of omnichannel marketing and media measurement, including digital, HCP, and DTC strategies. Ability to translate complex data insights into clear business recommendations. Strong stakeholder management and presentation skills. Preferred:
Experience in the pharmaceutical, biotech, or healthcare industry. Knowledge of advanced AI/ML techniques for marketing analytics. Familiarity with third-party data sources (IQVIA, Symphony Health, Nielsen, etc.) Competencies:
Analytical Mindset Ability to dissect complex data and generate actionable insights. Strategic Thinking Connect analytics to business objectives and long-term strategy. Communication & Influence Effectively communicate findings to non-technical audiences and senior leadership. Collaboration Work across functions to align analytics with business goals. Problem-Solving Proactively identify issues and develop data-driven solutions. Educational Qualifications Bachelor's degree in a quantitative field (e.g., Economics, Statistics, Data Science, Business, Marketing Analytics). Competencies:
Accountability for Results Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change. Strategic Thinking & Problem Solving Make decisions considering the long-term impact to customers, patients, employees, and the business. Patient & Customer Centricity Maintain an ongoing focus on the needs of our customers and/or key stakeholders. Impactful Communication Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka. Respectful Collaboration Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals. Empowered Development Play an active role in professional development as a business imperative. Minimum $164,530.00 - Maximum $245,985.00, plus incentive opportunity: The range shown represents a typical pay range or starting salary for candidates hired to perform the work. Other elements may be used to determine actual salary such as the candidate's job experience, specific skills, and comparison to internal incumbents currently in role. This information is provided to applicants in accordance with states and local laws. Company benefits: Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits. Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request (EEAccommodations@otsuka-us.com). Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka's call center at: 800-363-5670. If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at: https://www.ic3.gov, or your local authorities.
The Associate Director, Channel Analytics will be a key member of the Business Analysis team, responsible for leading marketing mix and channel analytics to optimize marketing investments and drive data-driven decision-making. This role will partner closely with commercial teams, omnichannel marketing, media teams, and external agencies to assess marketing effectiveness, measure ROI, and provide actionable insights that enhance promotional performance. Marketing Mix & Channel Analytics
Lead marketing mix modeling efforts to measure and optimize the impact of promotional investments across various channels (HCP, DTC, digital, non-personal promotion, etc.). Develop and refine multi-touch attribution models and other advanced analytics frameworks to assess channel effectiveness. Monitor omnichannel performance, evaluating engagement and conversion metrics to inform future campaign strategies. Partner with media teams to analyze paid, earned, and owned media performance and recommend budget allocation strategies. Business & Strategic Insights
Provide data-driven recommendations to marketing and brand teams on the most effective channels and tactics to improve customer engagement and business performance. Work cross-functionally to integrate marketing analytics into brand planning, forecasting, and strategic decision-making. Conduct scenario planning and sensitivity analysis to assess potential outcomes of different marketing strategies. Evaluate customer and campaign segmentation to ensure efficient targeting and resource allocation. Collaboration & Stakeholder Management
Act as a strategic thought partner to marketing, sales, and finance teams, translating analytics into business impact. Work closely with data science, data engineering, and external analytics vendors to refine models and methodologies. Present insights and recommendations to senior leadership in a clear, compelling manner. Ensure alignment with commercial strategy and compliance with industry best practices. Qualifications/ Required Knowledge/ Experience and Skills:
7+ years of experience in marketing analytics, marketing mix modeling, or channel performance analytics. Strong expertise in statistical modeling, attribution modeling, and media effectiveness measurement. Proficiency in analytics tools such as Python, R, SAS, SQL, or data visualization platforms (Tableau, Power BI). Deep understanding of omnichannel marketing and media measurement, including digital, HCP, and DTC strategies. Ability to translate complex data insights into clear business recommendations. Strong stakeholder management and presentation skills. Preferred:
Experience in the pharmaceutical, biotech, or healthcare industry. Knowledge of advanced AI/ML techniques for marketing analytics. Familiarity with third-party data sources (IQVIA, Symphony Health, Nielsen, etc.) Competencies:
Analytical Mindset Ability to dissect complex data and generate actionable insights. Strategic Thinking Connect analytics to business objectives and long-term strategy. Communication & Influence Effectively communicate findings to non-technical audiences and senior leadership. Collaboration Work across functions to align analytics with business goals. Problem-Solving Proactively identify issues and develop data-driven solutions. Educational Qualifications Bachelor's degree in a quantitative field (e.g., Economics, Statistics, Data Science, Business, Marketing Analytics). Competencies:
Accountability for Results Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change. Strategic Thinking & Problem Solving Make decisions considering the long-term impact to customers, patients, employees, and the business. Patient & Customer Centricity Maintain an ongoing focus on the needs of our customers and/or key stakeholders. Impactful Communication Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka. Respectful Collaboration Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals. Empowered Development Play an active role in professional development as a business imperative. Minimum $164,530.00 - Maximum $245,985.00, plus incentive opportunity: The range shown represents a typical pay range or starting salary for candidates hired to perform the work. Other elements may be used to determine actual salary such as the candidate's job experience, specific skills, and comparison to internal incumbents currently in role. This information is provided to applicants in accordance with states and local laws. Company benefits: Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits. Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request (EEAccommodations@otsuka-us.com). Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka's call center at: 800-363-5670. If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at: https://www.ic3.gov, or your local authorities.